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  • What online communities reveal about who consumers trust
    Foresight Publication

    What online communities reveal about who consumers trust

    As headlines spill over into newsfeeds and group chats, Americans are embracing new attitudes about fact-checking. Ipsos’ Kristyna Kanzler explains why that matters for platforms and brands — and how research can help.
  • Future Jobs to Be Done
    Foresight Publication

    Future Jobs to Be Done

    The news keeps changing – per its name – but it continues to serve a baseline need to be informed. Ipsos Strategy3’s Matt Palmer explains how that role could evolve in a changing world.
  • Chart showing that 23 percent of Americans say they can work fully remotely
    Consumer Behavior Survey

    Fewer Americans say they have flexibility in where they work

    Fewer employed people say they can always work remotely and more people say they are required to always be at their office, despite the fact that they could do the work from elsewhere vs. a year ago, according to new data from the Ipsos Consumer Tracker
  • Chart showing that 43 percent of Americans say they simply want to pay for living expenses in retirement
    Consumer Behavior Survey

    When it comes to retirement, people are dreaming small

    Employed Americans' top priorities for retirement are day-to-day mundane things like living expenses (43%), paying down debt (31%) and medical bills (28%), according to new data from the Ipsos Consume Tracker.
  • Chart showing that one in five people would be willing to pay more for groceries facing shortages
    Consumer Behavior Survey

    Have shortages conditioned us to pay more for groceries?

    Americans are generally against paying surge pricing, according to the Ipsos Consumer Tracker – but there are a few areas where people are more willing to pay. Among the most interesting: One in five people say they would pay an additional fee for groceries or food items that are facing shortages.

  • Insights To Activate

    Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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