Insights Hub

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  Global Trends Publication

  The Power of Trust

  As we are bombarded with information, we crave authentic messages from trusted sources but have a harder time figuring out who and what to believe. Focus on aligning your shared values with those of your audience to build trusted relationships.

  23.10.25
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  Global Trends Publication

  Retreat to Old Systems

  As an escape to nostalgia is widely appealing, some people also yearn to revert to historical power structures around religion, politics, gender and more. Focus on the positive aspects of the past but realise that not everyone wants to return to it.

  23.10.25
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  Global Trends Publication

  Nouveau Nihilism

  As economic stresses are preventing many from realising their long-term dreams, a sometimes- but-not-always-fatalistic “live for the moment” attitude is rising. Focus on helping people bridge the gap between their aspirations and their realities.

  23.10.25
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  Global Trends Publication

  Technowonder

  As technology becomes more pervasive, there is a tension between excitement for all the problem-solving tools, connection and entertainment technology can bring us and concerns about privacy, job loss and potential for misuse. Focus on identifying the benefits and reducing concerns.

  23.10.25
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  Global Trends Publication

  Conscientious Health​

  Health understanding is more holistic, tied to both our physical and our mental wellness. Tensions persist in terms of who has access to care. Focus on helping people navigate this ever more complicated landscape with clear, trusted information and accessible solutions.

  23.10.25

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  Global Trends Publication

  Climate Convergence

  Worldwide investment in climate resilience and mitigation is rising, as the impacts of climate change become more evident. Focus on demonstrating commitment at the organisation and market level, but also help people feel that they are contributing, too.

  23.10.25
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  Global Trends Publication

  Splintered Societies

  Rising inequality leads to a splintering of traditional structures with new ideologies and political allegiances emerging. People feel that businesses and governments need to do more. Focus on commitment to our many shared values worldwide to help lower temperatures at home.

  23.10.25
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  Society Publication

  Globalisation Fractures

  While the world remains highly interconnected, globalisation is seen as having winners and losers, both at the market level and personally. Focus on playing up local strengths as well as global cooperation and scale.

  22.10.25
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  Innovation Publication

  The Next Big Thing: Exploring the EDGE for High Growth Opportunities

  Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary. Introducing a new framework for identifying the opportunities of tomorrow in the fringes of today.

  20.10.25
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  Artificial Intelligence (AI) Publication

  From Pixels to People

  Combining human empathy and artificial intelligence for brand growth

  13.10.25
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  Healthcare Publication

  The Power of the Patient's Voice: The Importance of PROs in Real-World Evidence

  Exploring the landscape of patient-reported outcomes (PROs).

  07.10.25