Insights Hub

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• Market Research Publication

  Market Access Article

  Understanding market access means considering the interaction and 'balance of influence' of each stakeholder group to identify and address the opportunities and risks.

  01.05.09
• Economy Survey

  Standard of Living - Trends

  Q The things people can buy and do -- their housing, furniture, food, cars, recreation and travel -- make up their standard of living. How satisfied or dissatisfied do you feel about your standard of living at present?

  30.04.09
• Politics Survey

  Recruitment and Retention of Lawyers

  Ipsos was commissioned to conduct research exploring the recruitment and retention patterns of Scottish lawyers. The key driver for the research was predicted difficulties in the future supply of practitioners in some legal markets and the provision of lawyers in rural areas of Scotland.

  27.04.09
• Public opinion Publication

  Timely Information to Citizens

  This project draws on the experiences of a range of local public service providers, and community groups to assess how information is provided to citizens to enable them to use and access services effectively, and crucially, to increase their involvement in government and their empowerment to influence government.

  26.04.09
• Consumers Publication

  Marketing your way through an economic downturn

  "Marketing Your Way Through An Economic Downturn" builds upon IPSOS global research findings to give advertisers recommendations about to how emerge from the crisis in a positive situation.

  25.04.09

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Politics Survey

  Ipsos Political Monitor April 2009

  Ipsos's April Political Monitor shows that among those absolutely certain to vote, the Conservative Party lead the Labour Party by thirteen points.

  21.04.09
• Trust in Professions Survey

  Ipsos poll on 'smeargate' for the News of the World

  Ipsos carried out a survey for the News of the World, looking at public attitudes to the recent email 'smear campaign' countroversy.

  20.04.09
• Consumers Publication

  The wrong celeb may kill your brand before it's lived...

  This article reviews a few recent advertising campaigns featuring celebrities. It then gives recommendations and alternatives to make effective ads.

  19.04.09
• Customer Satsisfaction Publication

  The Imperatives for Customer Loyalty

  This document presents the findings of research conducted by Ipsos and the Logic Group in January 2009. By taking a Britain-wide snapshot we asked customers what they were doing in the first month of the New Year, and asked them about their take on Loyalty.

  19.04.09
• Investors Survey

  Wimbledon campaign an ace for Evian thanks to Ipsos ASI research

  Evian's sponsorship of Wimbledon, evaluated using Ipsos ASI research, won the best use of research in a sponsorship campaign at the Hollis Sponsorship awards.

  07.04.09
• Public opinion Publication

  Young People Omnibus 2009 Wave 15

  Read our report which presents findings from the 2009 Young People Omnibus Survey of secondary school pupils, carried out by the Ipsos Social Research Institute on behalf of the Qualifications and Curriculum Authority (QCA).

  01.04.09