Insights Hub

All content

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  Mystery Shopping Publication

  Venue Verdict Accreditations

  Recognising the venues that lead the market in Q4 2025

  24.02.26
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  Advertising Publication

  Ipsos Audience Activation

  Future ready, privacy safe activation of Ipsos audiences

  20.02.26
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  Healthcare Publication

  Affordability impacts shingles vaccine decisions

  New online survey in 2025 with New Zealanders conducted by Ipsos for GSK.

  17.02.26
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  Financial Services Publication

  Business Banking Service Quality

  Independent service quality survey results: business current accounts.

  16.02.26
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  Financial Services Publication

  Business Banking Service Quality: Great Britain Results

  Independent service quality survey results: business current accounts.

  16.02.26

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Financial Services Publication

  Business Banking Service Quality: Northern Ireland Results

  Independent service quality survey results: business current accounts.

  16.02.26
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  Mystery Shopping Publication

  Ipsos in the UK is awarded elite membership of MSPA Europe/Africa for the 11th consecutive year

  Ipsos in the UK has been recognised as a leading Mystery Shopping agency

  13.02.26
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  Artificial Intelligence (AI) Publication

  Generative AI and Audiences: Revisiting UK public attitudes to AI in media

  Ipsos research for the BBC shows GenAI has moved from experimentation to everyday use

  10.02.26
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  Artificial Intelligence (AI) Publication

  Synthetic Data Boosting

  Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights in this Ipsos Views point of view.

  28.01.26
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  Reputation Publication

  The Business and Democracy Commission

  Produced in partnership with Jericho and CIPR, the final report explores how companies tackle growing political and cultural demands while maintaining brand integrity.

  26.01.26
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  Gender Publication

  Modern Maculinities

  What does it mean, to be a man? We want to shift the conversation from negative to constructive and uncover what modern masculinities means for us, our brands, businesses, society and, crucially, the young people who need our empathy and understanding more than ever.

  05.12.25