Insights Hub

Featured insights & publications

Syrigne next to New Zealand Dollar
Healthcare Publication

Affordability impacts shingles vaccine decisions

New online survey in 2025 with New Zealanders conducted by Ipsos for GSK.
Financial Services Publication

Business Banking Service Quality

Financial Services Publication

Business Banking Service Quality: Northern Ireland Results

Financial Services Publication

Business Banking Service Quality: Great Britain Results

Mystery Shopping Publication

Ipsos in the UK is awarded elite membership of MSPA Europe/Africa for the 11th consecutive year

Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Data Labs: Putting science at the heart of data

Data Labs: Putting science at the heart of data

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Be Distinctive Britain

Be Distinctive Britain

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All content

  • Woman with phone
    Artificial Intelligence (AI) Publication

    Generative AI and Audiences: Revisiting UK public attitudes to AI in media

    Ipsos research for the BBC shows GenAI has moved from experimentation to everyday use
  • Westminster Big Ben
    Reputation Publication

    The Business and Democracy Commission

    Produced in partnership with Jericho and CIPR, the final report explores how companies tackle growing political and cultural demands while maintaining brand integrity.
  • young man sat in the dark illuminated by his smart phone screen
    Gender Publication

    Modern Maculinities

    What does it mean, to be a man? We want to shift the conversation from negative to constructive and uncover what modern masculinities means for us, our brands, businesses, society and, crucially, the young people who need our empathy and understanding more than ever.
  • Ipsos Race to Christmas
    Brands Publication

    The Race to Christmas 2025

    The Christmas ads have landed and the supermarket’s shelves are now filled to the brim with festive ranges. In the Ipsos Race to Christmas, we're busy monitoring what the great British public has to say, which ads are generating the most online buzz, and tracking the top brands in terms of attention and creative response.

    Are you watching the race, too?
  • how-nescafe-brewed-up-a-storm-with-global-influencer-zach-king
    Brands Publication

    Pour, Mix & Drink the Magic

    From hot shots to cool beans: How NESCAFÉ brewed up a storm with a magical influencer.

  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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