Insights Hub

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  Trends & Prospective Publication

  What the Future: Purpose

  Revisit our on demand webinar to hear how social change, technological advances, and political backlash will shape the future of corporate purpose, and what that means for brands and services.

  04.04.23
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  Society Survey

  Reuters/Ipsos Survey: Trump Indictment and the 2024 Republican Primary

  Donald Trump remains the Republican party favorite for the 2024 presidential primary despite a criminal indictment. Ron DeSantis' support has weakened since our last poll.

  04.03.23
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  Foresight Survey

  Purpose

  With interconnected crises and political polarization on the horizon, the future of purpose is at a crossroads. Here’s how brands can make a difference and a profit in a world of competing issues and conflicting motivations.

  04.03.23
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  Foresight Publication

  How people and politics will shape brand purpose in the future

  How will corporate purpose evolve in a changing world? In his introduction, editor Matt Carmichael considers the forces shaping purpose’s uncertain future, and what they mean for industries and individuals alike.

  04.03.23
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  Foresight Publication

  How global companies can make a local difference on sustainability

  Global brands can make a big impact on big problems — but people also need to know that their choices matter at the local level, says Westin Grabow, director of innovation at Diageo.

  04.03.23

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Foresight Publication

  Ways to make tech advances feel more personal to purpose shoppers

  Whether through tech innovation or advocacy, luxury brands can tie our purpose to our identities and help us express our own beliefs and priorities, says Alice Yu, vice president of consumer insights at Tapestry.

  04.03.23
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  Foresight Publication

  Why political polarization means brands need to clarify their purpose

  As ESG becomes more politically polarizing, brands need to be clear about their values, says Nooshin Warren, assistant professor of marketing at the University of Arizona.

  04.03.23
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  Foresight Publication

  How companies take purpose too far and how to fix it

  From solving their problems to standing by their values, people expect more than ever from brands. Author, consultant, and industry expert Rishad Tobaccowala explains what the next shift in corporate purpose could look like.

  04.03.23
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  Advertising Publication

  Creative Excellence helps advertisers to bring back the magic

  Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity

  04.01.23
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  Environment Publication

  Ipsos Update – April 2023

  Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  04.01.23
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  Women Survey

  Data Dive: How men feel about the fight for women’s rights

  In five points, we look at opinions across 32 countries as the ongoing struggle for equality regardless of gender rages on.

  03.31.23