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Consumer Behavior 11.01.25

Ipsos Top Topics

Society 09.03.24

[WEBINAR] United in Individuality: 9 opportunities for U.S. brands in Global Trends

Media 04.02.25

Navigating Nouveau Nihilism: How Brands Can Thrive in a YOLO Economy

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Foresight Publication

What supply chain logistics can learn from the sharing economy

From AI-powered route optimization to sharing-economy inspired networks, the future of logistics is digital. Penske Logistics’ Andy Moses explains how data and emerging technologies will help businesses stay competitive in an increasingly complex supply chain landscape.

11.15.24
Foresight Publication

Why prioritizing UX for shipping gives businesses an edge

More product tracking data is available than ever before — but in order for companies to use it to their advantage, companies must prioritize user experience in their digital systems, says Ipsos’ Peter Mackey.

11.15.24
Foresight Publication

What auto insurance tells us about the future of America’s car culture

Demographic, cultural and generational shifts alike are reshaping Americans’ relationship with cars. Allstate’s Katie Irey discusses what that means for tomorrow’s drivers, passengers and insurers.

11.15.24
Foresight Publication

How research helps brands reinforce value to cost-conscious customers

Tightened budgets and heightened costs are making Americans rethink how they spend on a variety of products and services. Ipsos’ Jeff Repace explains how customer experience research can help brands understand value perceptions.

11.15.24
Foresight Publication

Future Jobs to Be Done

In a world where people must choose between eco-friendly and cost-effective travel options, Ipsos Strategy3's Matt Palmer shares how brands can help consumers make smarter transportation choices.

11.15.24
Insights To Activate

Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.
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