Discover Ipsos Update
Welcome to Ipsos Update – a round-up of the latest research and thinking from Ipsos teams around the world. Each month we present the “best of Ipsos”, focussing on insights from across our different markets and specialist research areas.
Slowing Down to be faster: why it is paramount to invest at the front end of the development process
Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
Black Friday: Still the superhero of the shopper’s year?
Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.