Innovation & Knowledge : Consumer & Shopper

Consumer & Shopper

The Power of Culture

Cultural insight increasingly offers clues and explains behaviour in a way other forms of analysis can miss or overlook. Culture is everywhere - it shapes how we dress, how we vote and the way we view the world. Culture guides our behaviours, values and perceptions.
10 June 2018
Culture
Consumer & Shopper

Rules for the perfect gift

‘Gifting’ is not a new concept in Marketing, but continues to be an important one. Whenever anyone gives a gift, they are expecting something in return - an appreciation perhaps, or a shared bonding moment. This is the principle of reciprocity
4 June 2018
Culture

Features

Discover Ipsos MORI Research Highlights

Our monthly round-up of the latest Ipsos research, analysis and insight from the UK and internationally

Ipsos MORI Research Highlights

See also:

Understanding Society
Tech Tracker
The Reputation Council Report

Consumer & Shopper

Ipsos Views: The evolution of shopper behaviour

Shopper behaviour is evolving: Stuart Wood reveals the the 5 key factors behind this in our latest Ipsos Views thoughtpiece.
9 May 2018
Retail
Consumer & Shopper

Open Banking Data Sharing Dilemmas

This report prepared by Ipsos MORI for Barclays Bank is designed to understand the human side of Open Banking.
18 April 2018
Financial Services
Consumer & Shopper

Alcoholic drinks: what's trending?

The alcoholic drinks industry, like many others, has experienced an interesting journey over the past few years. Regulatory changes and barriers, demographic shifts, changing consumer preferences, increased concern about health and technological evolutions are just some of the reasons why the market place has been disrupted.
14 March 2018
Consumer Goods
Consumer & Shopper

Adhering to adherence. The no-blame approach

Adherence is one the biggest challenges facing healthcare today. Sub-optimal adherence results in sub-optimal health outcomes, which burdens a system already buckling under many other pressures.
15 February 2018
Health
Consumer & Shopper

African Lions: Who are Africa’s rising middle class?

The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?
13 February 2018
Consumer & Shopper

How to avoid an #epicfail

For brands to better leverage the increasingly connected world of social media, we’ve created a safe environment to test out ideas, concepts and campaigns. Welcome to Ipsos Digital Communities.
29 January 2018
Consumer & Shopper

Show me the money

In a highly private topic matter tied up in the desire to project a certain self externally, untangling the complexities of financial management from the cultural eco-system it sits within has never been so important. Using two ethnographic case studies, we reveal the differences between what we say we do, and what we actually do.
22 January 2018
Financial Services
Consumer & Shopper

Sugar: The Reformulation Challenge

The reduction of sugar in food and drink is one of the most effective strategies in managing the obesity crisis. Here, we discuss the reformulation challenges faced by manufacturers, and explain how our product testing expertise can help.
22 November 2017
Health

The Power of Culture

Rules for the perfect gift

Features

Discover Ipsos MORI Research Highlights

Ipsos Views: The evolution of shopper behaviour

Open Banking Data Sharing Dilemmas

Alcoholic drinks: what's trending?

Adhering to adherence. The no-blame approach

African Lions: Who are Africa’s rising middle class?

How to avoid an #epicfail

Show me the money

Sugar: The Reformulation Challenge