Innovation & Knowledge : Consumer & Shopper

Consumer & Shopper

A wasted opportunity

The obstacles and hurdles faced by manufacturers, retailers, councils and consumers in the war on food waste and recycling are complex. With current urbanisation and population growth rates, the global waste generation is estimated to rise to 2.2 billion tonnes by 2025.

20 June 2018
Consumer Goods
Consumer & Shopper

The Power of Culture

Cultural insight increasingly offers clues and explains behaviour in a way other forms of analysis can miss or overlook. Culture is everywhere - it shapes how we dress, how we vote and the way we view the world. Culture guides our behaviours, values and perceptions.
10 June 2018
Culture

Features

Discover Tech Tracker

Ipsos MORI's Tech Tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology, allowing brands to identify valuable consumer focused opportunities.

Tech Tracker

See also:

Ipsos MORI Research Highlights
Understanding Society
The Reputation Council Report

Consumer & Shopper

Rules for the perfect gift

‘Gifting’ is not a new concept in Marketing, but continues to be an important one. Whenever anyone gives a gift, they are expecting something in return - an appreciation perhaps, or a shared bonding moment. This is the principle of reciprocity
4 June 2018
Culture
Consumer & Shopper

Ipsos Views: The evolution of shopper behaviour

Shopper behaviour is evolving: Stuart Wood reveals the the 5 key factors behind this in our latest Ipsos Views thoughtpiece.
9 May 2018
Retail
Consumer & Shopper

Open Banking Data Sharing Dilemmas

This report prepared by Ipsos MORI for Barclays Bank is designed to understand the human side of Open Banking.
18 April 2018
Financial Services
Consumer & Shopper

Alcoholic drinks: what's trending?

The alcoholic drinks industry, like many others, has experienced an interesting journey over the past few years. Regulatory changes and barriers, demographic shifts, changing consumer preferences, increased concern about health and technological evolutions are just some of the reasons why the market place has been disrupted.
14 March 2018
Consumer Goods
Consumer & Shopper

Adhering to adherence. The no-blame approach

Adherence is one the biggest challenges facing healthcare today. Sub-optimal adherence results in sub-optimal health outcomes, which burdens a system already buckling under many other pressures.
15 February 2018
Health
Consumer & Shopper

African Lions: Who are Africa’s rising middle class?

The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?
13 February 2018
Consumer & Shopper

How to avoid an #epicfail

For brands to better leverage the increasingly connected world of social media, we’ve created a safe environment to test out ideas, concepts and campaigns. Welcome to Ipsos Digital Communities.
29 January 2018
Consumer & Shopper

Show me the money

In a highly private topic matter tied up in the desire to project a certain self externally, untangling the complexities of financial management from the cultural eco-system it sits within has never been so important. Using two ethnographic case studies, we reveal the differences between what we say we do, and what we actually do.
22 January 2018
Financial Services

A wasted opportunity

The Power of Culture

Features

Discover Tech Tracker

Rules for the perfect gift

Ipsos Views: The evolution of shopper behaviour

Open Banking Data Sharing Dilemmas

Alcoholic drinks: what's trending?

Adhering to adherence. The no-blame approach

African Lions: Who are Africa’s rising middle class?

How to avoid an #epicfail

Show me the money