Innovation & Knowledge

Consumer & Shopper

Hacking Hacks: How users are leading innovation

This thought piece explores 'hacks' and how consumers can help develop new product innovations.
9 December 2019
Consumer Goods
Consumer & Shopper

Slowing Down to be faster: why it is paramount to invest at the front end of the development process

Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
9 December 2019
Technology & Telecoms

Features

Discover Understanding Society

Through Understanding Society, we see society through the broad range of social and political research we and others conduct, in the belief that this leads to better politics, policy and practice.

Understanding Society

See also:

Tech Tracker
Ipsos MORI Research Highlights
The Reputation Council Report

Consumer & Shopper

Attitudes to Personal Finance

Attitudes towards personal finance across 7 countries.
27 November 2019
Financial Services
Consumer & Shopper

Black Friday: Still the superhero of the shopper’s year?

Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.
15 November 2019
Retail
Consumer & Shopper

Innovation Through the Consumer Lens | Webinar

Following our Innovation Through the Consumer Lens webinar you can now access the slides and recording of the presentation.
14 November 2019
Financial Services
Consumer & Shopper

The Future of Mobility - Autonomous, electric and shared

Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
14 November 2019
Automotive
Consumer & Shopper

Don’t throw the baby out with the general insurance bath water

Britain’s home and motor insurers are coming under heavy criticism following the release of the FCA’s much-anticipated investigation into the sector. Jamie Talmage looks at how customers and insurers might respond.
1 November 2019
Financial Services
Consumer & Shopper

Packaging Perfection | Webinar

Following our Packaging Perfection webinar you can now access the slides and recording of the presentation.
18 October 2019
Retail
Consumer & Shopper

Beyond Price Promotions

In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.
1 October 2019
Retail
Consumer & Shopper

Unpacking product subscription models

This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
3 July 2019
Retail

Hacking Hacks: How users are leading innovation

Slowing Down to be faster: why it is paramount to invest at the front end of the development process

Features

Discover Understanding Society

Attitudes to Personal Finance

Black Friday: Still the superhero of the shopper’s year?

Innovation Through the Consumer Lens | Webinar

The Future of Mobility - Autonomous, electric and shared

Don’t throw the baby out with the general insurance bath water

Packaging Perfection | Webinar

Beyond Price Promotions

Unpacking product subscription models