Innovation & Knowledge : Consumer & Shopper

Consumer & Shopper

Keeping it fresh: being on trend in food and drink

This paper will look at how five macro trends – which are shaped by consumers’ views on life and perceptions of the world that surrounds them – can provide inspiration for innovation.
1 February 2019
Consumer & Shopper

The third moment of truth: Why sustainable packaging became a corporate necessity

As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability.
31 January 2019

Features

Discover Tech Tracker

Ipsos MORI's Tech Tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology, allowing brands to identify valuable consumer focused opportunities.

Tech Tracker

See also:

Ipsos MORI Research Highlights
Understanding Society
The Reputation Council Report

Consumer & Shopper

The hidden value of a retail store

A retail store is more than just a place from which to buy. A good (or bad) in-store experience can enhance or detract from customers' overall perceptions of your brand. Murray Goodwin from Ipsos MORI’s UK Customer Experience team shares his observations on the role of a physical store.
13 December 2018
Retail
Consumer & Shopper

Oncology: The Disease, The Dynamics & The Complexities (2018)

Cancer is one term that encompasses many different diseases. There is no one cause of cancer, nor is there a single treatment protocol. Incidence and prevalence rates differ globally, treatment is managed by numerous physician specialties and our ever-evolving understanding of the disease makes it challenging to remain current…
26 November 2018
Health
Consumer & Shopper

Black Friday: Shifting its Centre of Gravity

Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
16 November 2018
Retail
Consumer & Shopper

Connected Health Trends 2018

Connected Health: moving in the right direction.
31 October 2018
Health
Consumer & Shopper

A wasted opportunity

The obstacles and hurdles faced by manufacturers, retailers, councils and consumers in the war on food waste and recycling are complex. With current urbanisation and population growth rates, the global waste generation is estimated to rise to 2.2 billion tonnes by 2025.

20 June 2018
Consumer Goods
Consumer & Shopper

The Power of Culture

Cultural insight increasingly offers clues and explains behaviour in a way other forms of analysis can miss or overlook. Culture is everywhere - it shapes how we dress, how we vote and the way we view the world. Culture guides our behaviours, values and perceptions.
10 June 2018
Culture
Consumer & Shopper

Rules for the perfect gift

‘Gifting’ is not a new concept in Marketing, but continues to be an important one. Whenever anyone gives a gift, they are expecting something in return - an appreciation perhaps, or a shared bonding moment. This is the principle of reciprocity
4 June 2018
Culture
Consumer & Shopper

Ipsos Views: The evolution of shopper behaviour

Shopper behaviour is evolving: Stuart Wood reveals the the 5 key factors behind this in our latest Ipsos Views thoughtpiece.
9 May 2018
Retail

Keeping it fresh: being on trend in food and drink

The third moment of truth: Why sustainable packaging became a corporate necessity

Features

Discover Tech Tracker

The hidden value of a retail store

Oncology: The Disease, The Dynamics & The Complexities (2018)

Black Friday: Shifting its Centre of Gravity

Connected Health Trends 2018

A wasted opportunity

The Power of Culture

Rules for the perfect gift

Ipsos Views: The evolution of shopper behaviour