Innovation & Knowledge

Consumer & Shopper

Unpacking product subscription models

This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
3 July 2019
Consumer & Shopper

What's next for General Insurance?

While customers still lack engagement and providers risk huge losses with new-customer deals, there is change afoot in the general insurance sector. Jamie Talmage examines our latest research into the industry and the advantages of switching focus from price to value.
30 May 2019
Financial Services

Features

Discover Understanding Society

Through Understanding Society, we see society through the broad range of social and political research we and others conduct, in the belief that this leads to better politics, policy and practice.

Understanding Society

See also:

Tech Tracker
Ipsos MORI Research Highlights
The Reputation Council Report

Consumer & Shopper

We see with our mind, not just with our eyes

This white paper argues that it is essential to link responses to a product’s appearance back to the visual features that trigger them.
7 May 2019
Consumer Goods
Consumer & Shopper

Driverless Futures?

Self-driving cars create both opportunities and uncertainties for the public. How can we find out what the public thinks about a technology that doesn’t yet exist?
10 April 2019
Automotive
Consumer & Shopper

Let’s Get Phygital

View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.
9 April 2019
Consumer Goods
Consumer & Shopper

Keeping it fresh: being on trend in food and drink

This paper will look at how five macro trends – which are shaped by consumers’ views on life and perceptions of the world that surrounds them – can provide inspiration for innovation.
1 February 2019
Consumer & Shopper

The third moment of truth: Why sustainable packaging became a corporate necessity

As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability.
31 January 2019
Consumer & Shopper

The hidden value of a retail store

A retail store is more than just a place from which to buy. A good (or bad) in-store experience can enhance or detract from customers' overall perceptions of your brand. Murray Goodwin from Ipsos MORI’s UK Customer Experience team shares his observations on the role of a physical store.
13 December 2018
Retail
Consumer & Shopper

Oncology: The Disease, The Dynamics & The Complexities (2018)

Cancer is one term that encompasses many different diseases. There is no one cause of cancer, nor is there a single treatment protocol. Incidence and prevalence rates differ globally, treatment is managed by numerous physician specialties and our ever-evolving understanding of the disease makes it challenging to remain current…
26 November 2018
Health
Consumer & Shopper

Black Friday: Shifting its Centre of Gravity

Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
16 November 2018
Retail

Unpacking product subscription models

What's next for General Insurance?

Features

Discover Understanding Society

We see with our mind, not just with our eyes

Driverless Futures?

Let’s Get Phygital

Keeping it fresh: being on trend in food and drink

The third moment of truth: Why sustainable packaging became a corporate necessity

The hidden value of a retail store

Oncology: The Disease, The Dynamics & The Complexities (2018)

Black Friday: Shifting its Centre of Gravity