Innovation & Knowledge : Consumer & Shopper

Consumer & Shopper

The hidden value of a retail store

A retail store is more than just a place from which to buy. A good (or bad) in-store experience can enhance or detract from customers' overall perceptions of your brand. Murray Goodwin from Ipsos MORI’s UK Customer Experience team shares his observations on the role of a physical store.
13 December 2018
Retail
Consumer & Shopper

Oncology: The Disease, The Dynamics & The Complexities (2018)

Cancer is one term that encompasses many different diseases. There is no one cause of cancer, nor is there a single treatment protocol. Incidence and prevalence rates differ globally, treatment is managed by numerous physician specialties and our ever-evolving understanding of the disease makes it challenging to remain current…
26 November 2018
Health

Features

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Through Understanding Society, we see society through the broad range of social and political research we and others conduct, in the belief that this leads to better politics, policy and practice.

Understanding Society

The hidden value of a retail store

Oncology: The Disease, The Dynamics & The Complexities (2018)

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Black Friday: Shifting its Centre of Gravity

Connected Health Trends 2018

A wasted opportunity

The Power of Culture

Rules for the perfect gift

Ipsos Views: The evolution of shopper behaviour

Open Banking Data Sharing Dilemmas

Alcoholic drinks: what's trending?