Innovation & Knowledge

Consumer & Shopper

Flirtation or commitment: Assessing post-pandemic stickiness of product subscriptions

Product subscriptions have gained a new relevance during the pandemic,but will this behaviour stick in a post COVID-19 world?
31 March 2021
Retail
Consumer & Shopper

The Retail Rollercoaster

Riding the ups and downs of today’s omnichannel shopper landscape
22 March 2021
Retail

Features

Discover Ipsos MORI Research Highlights

Our monthly round-up of the latest Ipsos research, analysis and insight from the UK and internationally

Ipsos MORI Research Highlights

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Consumer & Shopper

Making the most of our regrets

What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
26 February 2021
Consumer & Shopper

Are we approaching a crucial point in financial behavioural change?

Coronavirus didn’t just shake the financial stability of consumers, it made many realise the volatility created by their past financial behaviours. Associate Director Kerry Barringer analyses the impact of COVID-19 on consumers' personal financial situations and the likely longevity of any financial behavioural changes.
17 February 2021
Financial Services
Consumer & Shopper

First Impressions Matter

Understanding the power of spontaneous reactions to develop stronger innovations.
10 February 2021
Consumer & Shopper

A penny saved, is a penny earned

Does money slip out of your hands as soon as you get it? Cameron Stevenson explains how new providers are making it easier for all of us to save and invest.
8 February 2021
Financial Services
Consumer & Shopper

Current account switching has been on hiatus for the last six months. Will things start to turn around as we approach the end of 2020?

Leo Brownstein of the Financial Research Survey team looks at the impact the COVID-19 pandemic has had on current account switching, and why things might start to pick up in 2021.
17 December 2020
Financial Services
Consumer & Shopper

Black Friday 2020: Time to breathe new life into the long-standing retail event

Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself.
19 November 2020
Consumer & Shopper

Insuring loyalty – how devoted customers might stop being punished

Jamie Talmage explores why plans to ban insurers from overcharging loyal customers will be welcomed by many.
14 October 2020
Financial Services
Consumer & Shopper

Driving quality

Quantifying the connection between quality and loyalty in automotive purchase.
6 October 2020
Consumer & Shopper

Bigger innovations require bigger data

Using consumer “signals” to identify new Innovation Spaces.
11 September 2020
Consumer & Shopper

Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging

In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
6 August 2020
Consumer Goods

Flirtation or commitment: Assessing post-pandemic stickiness of product subscriptions

The Retail Rollercoaster

Features

Discover Ipsos MORI Research Highlights

Making the most of our regrets

Are we approaching a crucial point in financial behavioural change?

First Impressions Matter

A penny saved, is a penny earned

Current account switching has been on hiatus for the last six months. Will things start to turn around as we approach the end of 2020?

Black Friday 2020: Time to breathe new life into the long-standing retail event

Insuring loyalty – how devoted customers might stop being punished

Driving quality

Bigger innovations require bigger data

Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging