Innovation & Knowledge

Consumer & Shopper

Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging

In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
6 August 2020
Consumer Goods
Consumer & Shopper

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
29 July 2020

Features

Discover Ipsos MORI Research Highlights

Our monthly round-up of the latest Ipsos research, analysis and insight from the UK and internationally

Ipsos MORI Research Highlights

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Consumer & Shopper

Get on board the (savings) equality train

Alpa Shah examines the rapid exacerbation of wealth inequalities in the cash savings market as a direct result of the COVID-19 crisis and argues this is unlikely to change without radical, yet sensitive solutions.

24 July 2020
Financial Services
Consumer & Shopper

Adapting product testing in challenging times

Be contactless, leverage technology, get social.
17 July 2020
Consumer & Shopper

COVIDWATCH: Was it really the Great British Piss Up?

Our ethnography team have been following Britons as they begin to go back to the pubs following the easing of coronavirus lockdown rules.
7 July 2020
Culture
Consumer & Shopper

Ipsos’ Consumer Health & Safety Index

As the economy and businesses continue to reopen, brands must take steps to ensure consumers feel safe when shopping. With consumer tensions at an all-time high, organisations might only get one chance to get this right. Ipsos’ Consumer Health and Safety Index is here to help.
24 June 2020
Retail
Consumer & Shopper

Video Mystery Shopping – Closer to real

Video research can get us closer to real, consumer-led insights. So, shouldn’t you put video at the centre of more of your mystery shopping?
22 April 2020
Consumer & Shopper

Doing the right thing during these uncertain times will pay dividends for insurers

In these unprecedented times, it is tempting to stick your head in the sand. But as Jamie Talmage explains, for general insurers doing the right thing now will pay dividends in the long run.
31 March 2020
Financial Services
Consumer & Shopper

Young Investors – risk takers or cautious consumers?

Ipsos MORI Research Assistant, Matt Franks, investigates the investment products that young investors favour and whether they are more risk assertive than previous generations.
19 February 2020
Financial Services
Consumer & Shopper

The evolution of shopper behaviour in 2020

In this changing world, retailers need to adapt to remain relevant and competitive. In this new Ipsos paper, we explore five changes the world of retail is experiencing and their implications for business today.
30 January 2020
Retail
Consumer & Shopper

My Top 10 Predictions for UK retail financial services in 2020

What does 2020 have in store for the retail financial services sector? Read all about the big consumer trends and what the regulator might have in store for providers in a new blog by Research Director, Alpa Shah.
16 January 2020
Financial Services
Consumer & Shopper

Hacking Hacks: How users are leading innovation

This thought piece explores 'hacks' and how consumers can help develop new product innovations.
9 December 2019
Consumer Goods

Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging

A little happiness goes a long way: How to grow a premium brand during a recession

Features

Discover Ipsos MORI Research Highlights

Get on board the (savings) equality train

Adapting product testing in challenging times

COVIDWATCH: Was it really the Great British Piss Up?

Ipsos’ Consumer Health & Safety Index

Video Mystery Shopping – Closer to real

Doing the right thing during these uncertain times will pay dividends for insurers

Young Investors – risk takers or cautious consumers?

The evolution of shopper behaviour in 2020

My Top 10 Predictions for UK retail financial services in 2020

Hacking Hacks: How users are leading innovation