Innovation & Knowledge

Customer Experience

CX Council – Structuring the Unstructured

Following the CX Council on the 20 November at The Dorchester, you can now access the slides from the event.
10 December 2019
Customer Experience

Customer Experience and information – a terminal issue?

Tim Voigtländer recounts his experience as a customer of a low-cost airline when something went wrong - what lessons can companies learn from his customer experience?
1 October 2019
Travel, Tourism & Transport

Features

Discover Ipsos Update

Welcome to Ipsos Update – a round-up of the latest research and thinking from Ipsos teams around the world. Each month we present the “best of Ipsos”, focussing on insights from across our different markets and specialist research areas.

Ipsos Update

See also:

Understanding Society
Tech Tracker
Ipsos MORI Research Highlights

Customer Experience

A Recipe for My Finances: How banks can better cater for new savers

In a world with more online sources for pasta sauces than ISAs and mortgages, why haven’t financial institutions got their online presence for fledgling savers organised? Nina Gaber examines the ingredients financial services could add to their current offerings.
24 June 2019
Financial Services
Customer Experience

Customer Experience is Everyone’s Business

Customer expectations are higher than ever before, so why aren't more UK businesses taking the role of delivering an exceptional Customer Experience seriously?
4 June 2019
Consumer Goods
Customer Experience

Mind the gap: Why what a brand promises and what it delivers matter

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
31 May 2019
Customer Experience

High hopes: Tips for ensuring successful text analytics

Text analytics is now an established component of many market research programmes. However, as its popularity has increased, so have expectations of what it can deliver. Here, Fiona Moss provides five ground rules to follow to ensure more success in using text analytics tools.
25 March 2019
Customer Experience

The Behavioural Science of CPG: Disrupting the customer experience

One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
3 December 2018
Consumer Goods
Customer Experience

From products to experiences: Why Customer Experience matters in CPG

It's not new to suggest digitisation has changed the makeup of the retail industry and, in extension, how retail experiences are judged. However, the digital economy also presents new opportunities for consumer packaged goods manufacturers to bypass retailers entirely. Can the revolution in the CPG supply chain mean an evolution of customer experience?
4 September 2018
Consumer Goods
Customer Experience

Mystery shopping in the luxury industry

In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
6 July 2018
Luxury
Customer Experience

Changing gear: How mystery shopping drives a better automotive CX performance

What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from one? Jakub Hankovský explores the different options available to manufacturers, importers and dealerships, and how a well-executed campaign can fuel a better customer experience for customers and employees alike.
6 July 2018
Automotive

CX Council – Structuring the Unstructured

Customer Experience and information – a terminal issue?

Features

Discover Ipsos Update

A Recipe for My Finances: How banks can better cater for new savers

Customer Experience is Everyone’s Business

Mind the gap: Why what a brand promises and what it delivers matter

High hopes: Tips for ensuring successful text analytics

The Behavioural Science of CPG: Disrupting the customer experience

From products to experiences: Why Customer Experience matters in CPG

Mystery shopping in the luxury industry

Changing gear: How mystery shopping drives a better automotive CX performance