Innovation & Knowledge : Customer Experience

Customer Experience

The Behavioural Science of CPG: Disrupting the customer experience

One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
3 December 2018
Consumer Goods
Customer Experience

From products to experiences: Why Customer Experience matters in CPG

It's not new to suggest digitisation has changed the makeup of the retail industry and, in extension, how retail experiences are judged. However, the digital economy also presents new opportunities for consumer packaged goods manufacturers to bypass retailers entirely. Can the revolution in the CPG supply chain mean an evolution of customer experience?
4 September 2018
Consumer Goods

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Through Understanding Society, we see society through the broad range of social and political research we and others conduct, in the belief that this leads to better politics, policy and practice.

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The Behavioural Science of CPG: Disrupting the customer experience

From products to experiences: Why Customer Experience matters in CPG

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