Innovation & Knowledge : Customer Experience

Customer Experience

High hopes: Tips for ensuring successful text analytics

Text analytics is now an established component of many market research programmes. However, as its popularity has increased, so have expectations of what it can deliver. Here, Fiona Moss provides five ground rules to follow to ensure more success in using text analytics tools.
25 March 2019
Customer Experience

The Behavioural Science of CPG: Disrupting the customer experience

One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
3 December 2018
Consumer Goods

Features

Discover Tech Tracker

Ipsos MORI's Tech Tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology, allowing brands to identify valuable consumer focused opportunities.

Tech Tracker

High hopes: Tips for ensuring successful text analytics

The Behavioural Science of CPG: Disrupting the customer experience

Discover Tech Tracker

From products to experiences: Why Customer Experience matters in CPG

Mystery shopping in the luxury industry

Changing gear: How mystery shopping drives a better automotive CX performance

When difference doesn’t mean different: Understanding cultural bias

Get Fair or Fail: Why Fairness is Key to Business Success

Great Expectations: Are service expectations really rising?

The Millennial Influence - 2017

EY EMEIA Fraud Report 2017