Innovation & Knowledge : Customer Experience | Ipsos MORI

Customer Experience

Get Fair or Fail: Why Fairness is Key to Business Success

Acknowledgement of customer experience (CX) as a driver of business performance is at an all-time high, with most companies making significant investments to meet their customers’ needs. But for many the question remains, how do you choose which customers or situations to prioritise?
29 January 2018
Customer Experience

Great Expectations: Are service expectations really rising?

Ipsos MORI has combined the findings from existing and new research to explore the link between customer satisfaction at a particular service interaction and the customer’s relationship with that brand.
22 November 2017

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