Ipsos
Insights Hub : Customer Experience

Insights Hub

Featured insights & publications

European Union Survey

10 years on from the Brexit vote, a majority of Britons would vote to apply to rejoin the EU

58% of likely voters in a hypothetical future referendum would back rejoining the bloc, with almost half (49%) of the public supporting a new referendum after the next General Election.

08.06.26

Business Survey

Economic optimism falls as 7 in 10 report increased costs from Iran war, nearly a third passing on costs to customers

07.06.26

Artificial Intelligence (AI) Survey

Making AI work for the D9+ countries

05.06.26

Public opinion Survey

Britons split on increased defence spending as public resists core tax and spend trade-offs

04.06.26

Politics Survey

Ipsos Polling confirms Holyrood26 as the “loveless election” in Scots minds

03.06.26

Ipsos iris: Total understanding of UK online audiences

Modern Masculinities

Marketing Anchors

All content

Behavioural Science Publication

The Changing European Consumer: From Uncertainty to Opportunity

Brands and retailers face new challenges when addressing the needs of shoppers & consumers in this uneasy decade

02.06.26
Brands Publication

The Edge Brands Are Missing

The growth case for connecting with what people care about

27.05.26
Politics Survey

As pressure on Starmer continues, Andy Burnham continues to be the most popular alternative

New polling data from Ipsos in the UK taken May 15th – 19th 2026 reveals that although the British public are paying attention to Labour’s leadership manoeuvres they remain sceptical that any party has the answers to key policy issues.

22.05.26
Mystery Shopping Publication

Venue Verdict Accreditations

Recognising the venues that lead the market in Q1 2026

22.05.26
Public opinion Survey

Reform hold 7-point lead over Labour - Ipsos poll

London, UK. Ipsos’ latest Political Monitor is now released, with fieldwork carried out 14-20 May 2026.

22.05.26
Pulse Check

Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.
Subscribe

Quick access by topics

Issues Index Survey

Immigration seen as the biggest issue facing Britain, as public concern rises

The May 2026 Ipsos Issues Index reveals an increase in public concern about immigration, returning to levels seen earlier in the year.

21.05.26
Royal Family & Monarchy Survey

Britons’ belief in the special relationship shows slight recovery following King Charles III’s state visit to US

New polling data from Ipsos in the UK, carried out 8-12 May 2026, following King Charles III’s state visit to the US, explores British public attitudes to the visit, and compares British and American perceptions of its impact on UK/US relations.

18.05.26
Political Pulse Survey

Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.

13.05.26
Evaluations Ipsos Voices

Tracking Progress: What England's waste data tells us about the road ahead

Since 2022, Ipsos UK, working with Technopolis and Ricardo and commissioned by Defra, has been looking at the progress made by Defra’s Resource and Waste Policy Programme. Now in its fourth year, the evaluation of the Resource and Waste Policy Programme reveals a nuanced picture: progress is being made, but significant challenges remain for long-term impact to materialise.

12.05.26
Housing Survey

People and renters are positive about the Renters’ Rights Act but, beyond ‘no-fault’ evictions, knowledge of reforms is low

New polling data from Ipsos in the UK, conducted 3-7 April 2026, finds positivity about the Renters’ Right Act but also low awareness of provisions designed to control rent-setting.

11.05.26
Scotland Survey

SNP out in front while the race for second place is too close to call - but 1 in 4 may still change their mind

Ipsos’ final 2026 Scottish Parliament election poll for STV News.

06.05.26

1 - 11 of 8647 items