Innovation & Knowledge : Media & Brand Communication

Media & Brand Communication

In-app advertising drives strong connection and conversion with users

A new report by Ipsos MORI, commissioned by Google, investigates the potential of mobile apps and websites as an effective advertising channel.
30 July 2018
Technology & Telecoms
Media & Brand Communication

Instagram’s Impact on Canadian Businesses

As Instagram continues to grow, we explored the critical role the platform is playing for Canada’s Small and Medium-Sized Businesses (SMBs).
27 July 2018
Media & Entertainment

Features

Discover Tech Tracker

Ipsos MORI's Tech Tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology, allowing brands to identify valuable consumer focused opportunities.

Tech Tracker

See also:

Ipsos MORI Research Highlights
Understanding Society
The Reputation Council Report

Media & Brand Communication

Love Island's Success: A Tale of Cultural Tension

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
17 July 2018
Media & Entertainment
Media & Brand Communication

2 in 3 adults in Britain use social media

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
12 July 2018
Media & Entertainment
Media & Brand Communication

Advertising During the World Cup: The Benefits of Emotion

The New York Times revealed that FIFA are expecting to generate $6.1bn in revenue, which is up $1.3bn from last year; cementing this year’s tournament as the biggest sporting spectacle of all time.
11 July 2018
Media & Entertainment
Media & Brand Communication

In AI We Trust? How AI Is Impacting the Financial Sector

As buzz words go AI, or Artificial Intelligence, is one of the biggest. AI is creeping into our lives in ways we didn’t expect. But, do we trust it to perform when it comes to big decisions?
19 June 2018
Media & Entertainment
Media & Brand Communication

Attention 2.0: Viewability with Brand Impact

The often-forgotten secret of digital advertising is that it’s just advertising. Great digital creative can gain attention and impact the brand (even if it’s just a simple banner ad).
7 June 2018
Media & Entertainment
Media & Brand Communication

PAMCo: The Components Behind A World-Leading Audience Measurement Solution

PAMCo’s innovative methodology combines data from three sources to provide an overall picture of publisher audiences across print and digital platforms.
21 May 2018
Media & Entertainment
Media & Brand Communication

Basic Digital Skills UK Report 2018

Findings for the Lloyds Bank UK Consumer Digital Index 2018
10 May 2018
Technology & Telecoms
Media & Brand Communication

A Dull Category Doesn’t Have to Mean Dull Ads

Transforming adversity into a creative opportunity.
26 April 2018

In-app advertising drives strong connection and conversion with users

Instagram’s Impact on Canadian Businesses

Features

Discover Tech Tracker

Love Island's Success: A Tale of Cultural Tension

2 in 3 adults in Britain use social media

Advertising During the World Cup: The Benefits of Emotion

In AI We Trust? How AI Is Impacting the Financial Sector

Attention 2.0: Viewability with Brand Impact

PAMCo: The Components Behind A World-Leading Audience Measurement Solution

Basic Digital Skills UK Report 2018

A Dull Category Doesn’t Have to Mean Dull Ads