Discover Ipsos Update
Welcome to Ipsos Update – a round-up of the latest research and thinking from Ipsos teams around the world. Each month we present the “best of Ipsos”, focussing on insights from across our different markets and specialist research areas.
A New Type of Data: why video research has ballooned
Video isn't just a great tool for qualitative learning, it can provide a rich source of quantitative data, too. It can get us closer to real, detailed, consumer-led insights. If we can learn better and deeper from video, shouldn’t we have it at the centre of more of our consumer research?