Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.
How creative research can help measure and fuel long-term campaign effects
To understand the success and cultural relevancy of Fortnite, we worked with the ISFE (Interactive Software Federation of Europe) to understand Fortnite's cyclical relationship with content.
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
Voice technology is increasingly popular, but do brands know what consumers want from voice? We partnered with the IAB UK to decode the technology and help brands make the most of voice opportunities.
How early communication research enables marketers to make more creative, bolder advertising … faster.
This paper explores a variety of approaches where offline and online interviewing can work together to maximise response and minimise survey error.
Our latest research report for Youth Music shows that music is essential in young people’s lives, significantly improving their wellbeing.
Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.