Innovation & Knowledge

Media & Brand Communication

What makes great content? Learning from Squid Game’s success

What can we learn from one of the most high-profile and record-breaking pieces of content from the past year?
11 January 2022
Media & Entertainment
Media & Brand Communication

A Panoramic View: With whom and with what do I truly compete?

Getting an accurate and complete answer to the question of who you compete with is critical.
13 December 2021

Features

Discover Ipsos MORI Research Highlights

Our monthly round-up of the latest Ipsos research, analysis and insight from the UK and internationally

Ipsos MORI Research Highlights

See also:

Understanding Society
Tech Tracker
Ipsos Update

Media & Brand Communication

The 2021 Connected TV Viewer, with Samsung Ads

This new report, with Samsung Ads, provides a comprehensive picture of European connected TV viewers and how they engage with TV content.
3 December 2021
Media & Entertainment
Media & Brand Communication

Value of Insights: Moving to Impact

The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.
18 November 2021
Media & Brand Communication

Transforming the Insight Function

The first paper in our “Future of Insights” series, presenting new thinking about how the insight function is changing and how to elevate its impact.
18 October 2021
Media & Brand Communication

Essential Digital Skills UK 2021

For the third year, Lloyds Bank commissioned Ipsos MORI to research the ‘Essential Digital Skills’ of the UK adult population and has launched the results from the first wave of research since the start of the COVID-19 pandemic. This research is conducted on behalf of the Department for Education and follows the launch of the Consumer Digital Index earlier in the year, which measures the digital and financial lives of the UK population.
8 October 2021
Media & Entertainment
Media & Brand Communication

Understanding child safety and video gaming with GameTrack

Ipsos MORI has undertaken research on behalf of the Interactive Software Federation of Europe (ISFE) to explore how children aged up to 15 years old are using communication features when playing videogames and how parents are controlling and monitoring this online interaction to help safeguard their children.
30 September 2021
Media & Entertainment
Media & Brand Communication

Women in Advertising

The power of positive representation for a better society and a more successful brand.
26 August 2021
Media & Entertainment
Media & Brand Communication

Language Matters: Good practice for representing diverse identities

In this piece we provide a deep dive into good practice for the language used when referring to groups of people and outline some important principles to consider when it comes to speaking about and representing diverse communities.
21 July 2021
Media & Entertainment
Media & Brand Communication

Ipsos Creative Corner, with Effie UK

Ipsos, Effie UK, NHS England and MullenLowe Groupe discuss how to embrace non-conformity and chose the channels that drive campaign effectiveness.
9 July 2021
Media & Entertainment
Media & Brand Communication

Get Real, Get Creative!

Real understanding to climb the Creative Effectiveness Ladder
21 June 2021
Media & Entertainment
Media & Brand Communication

We d̶o̶n̶'̶t need to talk about ads

Why only some advertising gets talked about on social media and becomes famous.
22 March 2021
Media & Entertainment

What makes great content? Learning from Squid Game’s success

A Panoramic View: With whom and with what do I truly compete?

Features

Discover Ipsos MORI Research Highlights

The 2021 Connected TV Viewer, with Samsung Ads

Value of Insights: Moving to Impact

Transforming the Insight Function

Essential Digital Skills UK 2021

Understanding child safety and video gaming with GameTrack

Women in Advertising

Language Matters: Good practice for representing diverse identities

Ipsos Creative Corner, with Effie UK

Get Real, Get Creative!

We d̶o̶n̶'̶t need to talk about ads