How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Ipsos MORI Research Highlights
This report explores how to survive in a transforming market and handle the changes disruption brings.
A new report by Ipsos MORI, commissioned by Google, investigates the potential of mobile apps and websites as an effective advertising channel.
As Instagram continues to grow, we explored the critical role the platform is playing for Canada’s Small and Medium-Sized Businesses (SMBs).
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
The New York Times revealed that FIFA are expecting to generate $6.1bn in revenue, which is up $1.3bn from last year; cementing this year’s tournament as the biggest sporting spectacle of all time.
As buzz words go AI, or Artificial Intelligence, is one of the biggest. AI is creeping into our lives in ways we didn’t expect. But, do we trust it to perform when it comes to big decisions?
The often-forgotten secret of digital advertising is that it’s just advertising. Great digital creative can gain attention and impact the brand (even if it’s just a simple banner ad).