Innovation & Knowledge : Media & Brand Communication

Media & Brand Communication

Attention 2.0: Viewability with Brand Impact

The often-forgotten secret of digital advertising is that it’s just advertising. Great digital creative can gain attention and impact the brand (even if it’s just a simple banner ad).
7 June 2018
Media & Entertainment
Media & Brand Communication

PAMCo: The Components Behind A World-Leading Audience Measurement Solution

PAMCo’s innovative methodology combines data from three sources to provide an overall picture of publisher audiences across print and digital platforms.
21 May 2018
Media & Entertainment

Features

Discover Ipsos MORI Research Highlights

Our monthly round-up of the latest Ipsos research, analysis and insight from the UK and internationally

Ipsos MORI Research Highlights

See also:

Understanding Society
Tech Tracker
The Reputation Council Report

Media & Brand Communication

Basic Digital Skills UK Report 2018

Findings for the Lloyds Bank UK Consumer Digital Index 2018
10 May 2018
Technology & Telecoms
Media & Brand Communication

A Dull Category Doesn’t Have to Mean Dull Ads

Transforming adversity into a creative opportunity.
26 April 2018
Media & Brand Communication

Alexa, Can You Live Up to the Hype?

Like it or not, voice assistants are here to stay and Smart Speakers are one way they are infiltrating our homes. But, do we get what we expect when we open the box for the first time? How well does the marketing hype of brand giants like Amazon, Google, and Apple live up to the reality of ownership? Recent results from Ipsos’ Tech Tracker indicate there may still be work to do.
26 April 2018
Media & Entertainment
Media & Brand Communication

Ownership of voice-activated speakers is now at 8% amongst GB adults

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
22 March 2018
Media & Entertainment
Media & Brand Communication

Index Design: The Pursuit of (Consumer) Happiness

Our latest thought piece, Index Design: The Pursuit of (Consumer) Happiness, investigates how index design can allow you to better understand the KPIs that matter to your business.
20 February 2018
Media & Brand Communication

A third of adults worry about voice activated speakers recording their conversations

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
11 January 2018
Media & Entertainment
Media & Brand Communication

The Map to Brand Growth

Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.
7 November 2017
Media & Brand Communication

Launching Creative Excellence

A space agency would never launch a flight without the correct readiness review. So, should you launch your creative without carrying out those critical checks?
31 October 2017

Attention 2.0: Viewability with Brand Impact

PAMCo: The Components Behind A World-Leading Audience Measurement Solution

Features

Discover Ipsos MORI Research Highlights

Basic Digital Skills UK Report 2018

A Dull Category Doesn’t Have to Mean Dull Ads

Alexa, Can You Live Up to the Hype?

Ownership of voice-activated speakers is now at 8% amongst GB adults

Index Design: The Pursuit of (Consumer) Happiness

A third of adults worry about voice activated speakers recording their conversations

The Map to Brand Growth

Launching Creative Excellence