Innovation & Knowledge : Media & Brand Communication | Ipsos MORI

Media & Brand Communication

The Age of the Algorithm

It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another.
19 June 2017
Any
Media & Brand Communication

The Need for Speed: Overnight Qual

To stay in touch with the sheer pace of information delivery, we’ve created a fast and lean qualitative approach – Overnight Qual – to deliver insights at speed.
13 April 2017
Any

Media & Brand Communication

33% of GB households now own a Smart TV

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
5 April 2017
Media & Entertainment
Media & Brand Communication

Basic Digital Skills UK Report 2017

Findings for the Lloyds Bank UK Consumer Digital Index 2017
4 April 2017
Technology & Telecoms
Media & Brand Communication

#NotaJoke. Branded Entertainment Oscar Style

How to win at Branded Entertainment. This Ipsos Connect global paper explores 3 key areas.
21 March 2017
Media & Entertainment
Media & Brand Communication

The New Faces of Gaming

There is a growing appetite for gaming across a whole range of age and gender groups.
28 February 2017
Media & Entertainment
Media & Brand Communication

Radio's relevance in the age of streaming

Can radio survive during a time when increased connection speeds, low cost data bundles and unlimited free access has resulted in the explosion in popularity of streaming services?
7 February 2017
Media & Entertainment
Media & Brand Communication

Confessions of the Admen

Do media planners and buyers see the world as others do, and does it affect the decisions they make? In this thought piece Ipsos Connect separates myth from reality by investigating the `perils of perception.'
10 January 2017
Media & Entertainment
Media & Brand Communication

80% of 16-34 year olds use a smartphone in their purchase journey

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
19 December 2016
Media & Entertainment
Media & Brand Communication

Digital Advertising

Finding the right metrics in a world with an almost infinite supply of data can be tricky. In this thought piece Ipsos Connect helps you move beyond meaningless metrics - to figure out the true long term effectiveness of your campaign.
15 November 2016
Media & Entertainment