Innovation & Knowledge

Media & Brand Communication

Essential Digital Skills UK - 2020

Lloyds Bank UK commissioned Ipsos MORI to research the ‘essential digital skills’ of the UK population, 15+, which forms part of their ‘UK Consumer Digital Index 2020', the UK’s largest study of transactional, behavioural and attitudinal research including the Essential Digital Skills measure.
21 May 2020
Media & Entertainment
Media & Brand Communication

Alexa, Mummy and Me: New opportunities for kids and voice

This thought piece discusses how kids and parents engage with voice technology in the home and what opportunities this presents for brands both during and post the COVID-19 lockdown.
27 April 2020
Media & Entertainment

Features

Discover Ipsos MORI Research Highlights

Our monthly round-up of the latest Ipsos research, analysis and insight from the UK and internationally

Ipsos MORI Research Highlights

See also:

Understanding Society
Tech Tracker
Ipsos Update

Media & Brand Communication

Media in Context: The changing role of media in COVID-19 lockdown

This whitepaper explores changing media habits during the UK's COVID-19 lockdown and the opportunities if holds for media brands.
16 April 2020
Media & Entertainment
Media & Brand Communication

Only 20% of people are happy to share online information for personalised recommendations

Ipsos' Tech Tracker is a biannual, GB nationally representative research survey which measures the emerging trends and developments in technology.
8 April 2020
Media & Entertainment
Media & Brand Communication

COVID-19: The Creative Fightback

In Ipsos’s latest paper, our Creative Excellence experts explain what brands can do – and are expected to do – in the face of a challenge such as COVID-19.
30 March 2020
Media & Entertainment
Media & Brand Communication

Representing Race: It's not so black and white

This Pillars of Popular Culture article uses the BBC's Noughts and Crosses series to explore representations on race in content.

12 March 2020
Media & Entertainment
Media & Brand Communication

Media Choices: Is it all getting a bit OTT?

With an increased number of OTT (Over The Top) services comes a wealth of opportunities and challenges for broadcasters. Our new OTT measurement solution helps us to assess which services are appealing most to streamers.
6 March 2020
Media & Entertainment
Media & Brand Communication

The Power of You: Why distinctive brand assets are a driving force of creative effectiveness

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
19 February 2020
Media & Entertainment
Media & Brand Communication

Next Episode: the opportunity for podcasts

Our latest thought piece, Next Episode: The Opportunity for Podcasts, explores the opportunities for podcasts in a rapidly changing media environment.
6 February 2020
Media & Entertainment
Media & Brand Communication

Spill the Tea: Learnings from the Queens on Inclusivity

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
7 November 2019
Media & Entertainment
Media & Brand Communication

How To Fight Back: Nurture Your Brand's Mental Network

Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.
15 October 2019
Media & Entertainment
Media & Brand Communication

Almost 2 in 3 GB adults feel concerned about their online privacy

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
3 September 2019
Media & Entertainment

Essential Digital Skills UK - 2020

Alexa, Mummy and Me: New opportunities for kids and voice

Features

Discover Ipsos MORI Research Highlights

Media in Context: The changing role of media in COVID-19 lockdown

Only 20% of people are happy to share online information for personalised recommendations

COVID-19: The Creative Fightback

Representing Race: It's not so black and white

Media Choices: Is it all getting a bit OTT?

The Power of You: Why distinctive brand assets are a driving force of creative effectiveness

Next Episode: the opportunity for podcasts

Spill the Tea: Learnings from the Queens on Inclusivity

How To Fight Back: Nurture Your Brand's Mental Network

Almost 2 in 3 GB adults feel concerned about their online privacy