Innovation & Knowledge

Media & Brand Communication

We d̶o̶n̶'̶t need to talk about ads

Why only some advertising gets talked about on social media and becomes famous.
22 March 2021
Media & Entertainment
Media & Brand Communication

Women Played. Women Paid. Women Made

In 2020, women played an influential part in the success of the video game industry. We explore how women contributed as video game players, purchasers and creators, and how the video game industry itself can better represent them.

16 March 2021
Media & Entertainment

Features

Discover Ipsos MORI Research Highlights

Our monthly round-up of the latest Ipsos research, analysis and insight from the UK and internationally

Ipsos MORI Research Highlights

See also:

Understanding Society
Tech Tracker
Ipsos Update

Media & Brand Communication

Trading Up

How has the pandemic impacted the positive momentum of premium brands?
11 March 2021
Media & Entertainment
Media & Brand Communication

How to drive sustainable brand growth?

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
27 January 2021
Media & Brand Communication

Data Integration: Understanding media in context

As brands and media owners find they have an increasing number of data sources available, this thought piece explores the benefits of our data integration methodology.
12 January 2021
Media & Entertainment
Media & Brand Communication

From unstructured data to intelligence

Exploring the journey of social media data, from tech platforms to research solutions.
10 November 2020
Media & Brand Communication

Communicating in a Crisis: The needs of news audiences

This thought piece discusses how news consumption has changed this year as a result of COVID-19 and what news providers and media owners can do to best serve their audiences.
9 November 2020
Media & Entertainment
Media & Brand Communication

Measuring the value of personalised digital creative

Tailored for success.
29 October 2020
Media & Brand Communication

Trust misplaced?

A report on the future of trust in media.
14 October 2020
Media & Brand Communication

The Last of Us Pt. 2: The power of gaming storytelling

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
13 October 2020
Media & Entertainment
Media & Brand Communication

Lockdown TV: Staying close to your audience

This article explores the key findings from our Lockdown TV study with Thinkbox to demonstrate the importance of staying close to your audience in order to deliver on their needs.
7 October 2020
Media & Entertainment
Media & Brand Communication

Pictures speak louder than words: Towards a new understanding of brand choice

Using metaphor elicitation to gain a truer consumer-centric measure of influence.
2 October 2020

We d̶o̶n̶'̶t need to talk about ads

Women Played. Women Paid. Women Made

Features

Discover Ipsos MORI Research Highlights

Trading Up

How to drive sustainable brand growth?

Data Integration: Understanding media in context

From unstructured data to intelligence

Communicating in a Crisis: The needs of news audiences

Measuring the value of personalised digital creative

Trust misplaced?

The Last of Us Pt. 2: The power of gaming storytelling

Lockdown TV: Staying close to your audience

Pictures speak louder than words: Towards a new understanding of brand choice