Innovation & Knowledge

Media & Brand Communication

COVID-19: The Creative Fightback

In Ipsos’s latest paper, our Creative Excellence experts explain what brands can do – and are expected to do – in the face of a challenge such as COVID-19.
30 March 2020
Media & Entertainment
Media & Brand Communication

Representing Race: It's not so black and white

This Pillars of Popular Culture article uses the BBC's Noughts and Crosses series to explore representations on race in content.

12 March 2020
Media & Entertainment

Features

Discover Ipsos MORI Research Highlights

Our monthly round-up of the latest Ipsos research, analysis and insight from the UK and internationally

Ipsos MORI Research Highlights

See also:

Understanding Society
Tech Tracker
Ipsos Update

Media & Brand Communication

Media Choices: Is it all getting a bit OTT?

With an increased number of OTT (Over The Top) services comes a wealth of opportunities and challenges for broadcasters. Our new OTT measurement solution helps us to assess which services are appealing most to streamers.
6 March 2020
Media & Entertainment
Media & Brand Communication

The Power of You: Why distinctive brand assets are a driving force of creative effectiveness

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
19 February 2020
Media & Entertainment
Media & Brand Communication

Next Episode: the opportunity for podcasts

Our latest thought piece, Next Episode: The Opportunity for Podcasts, explores the opportunities for podcasts in a rapidly changing media environment.
6 February 2020
Media & Entertainment
Media & Brand Communication

Spill the Tea: Learnings from the Queens on Inclusivity

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
7 November 2019
Media & Entertainment
Media & Brand Communication

How To Fight Back: Nurture Your Brand's Mental Network

Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.
15 October 2019
Media & Entertainment
Media & Brand Communication

Almost 2 in 3 GB adults feel concerned about their online privacy

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
3 September 2019
Media & Entertainment
Media & Brand Communication

A New Type of Data: why video research has ballooned

Video isn't just a great tool for qualitative learning, it can provide a rich source of quantitative data, too. It can get us closer to real, detailed, consumer-led insights. If we can learn better and deeper from video, shouldn’t we have it at the centre of more of our consumer research?
5 July 2019
Media & Brand Communication

Pillars of Popular Culture Blog: Spell Binding Content

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
4 July 2019
Media & Entertainment
Media & Brand Communication

Speed dating with innovations: What’s your innovation’s pick-up line?

This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.
3 July 2019
Media & Brand Communication

The Brand Builders Fight Back

Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.
20 June 2019
Media & Entertainment

COVID-19: The Creative Fightback

Representing Race: It's not so black and white

Features

Discover Ipsos MORI Research Highlights

Media Choices: Is it all getting a bit OTT?

The Power of You: Why distinctive brand assets are a driving force of creative effectiveness

Next Episode: the opportunity for podcasts

Spill the Tea: Learnings from the Queens on Inclusivity

How To Fight Back: Nurture Your Brand's Mental Network

Almost 2 in 3 GB adults feel concerned about their online privacy

A New Type of Data: why video research has ballooned

Pillars of Popular Culture Blog: Spell Binding Content

Speed dating with innovations: What’s your innovation’s pick-up line?

The Brand Builders Fight Back