Innovation & Knowledge

Media & Brand Communication

Data Integration: Understanding media in context

As brands and media owners find they have an increasing number of data sources available, this thought piece explores the benefits of our data integration methodology.
12 January 2021
Media & Entertainment
Media & Brand Communication

From unstructured data to intelligence

Exploring the journey of social media data, from tech platforms to research solutions.
10 November 2020

Features

Discover Ipsos MORI Research Highlights

Our monthly round-up of the latest Ipsos research, analysis and insight from the UK and internationally

Ipsos MORI Research Highlights

See also:

Understanding Society
Tech Tracker
Ipsos Update

Media & Brand Communication

Communicating in a Crisis: The needs of news audiences

This thought piece discusses how news consumption has changed this year as a result of COVID-19 and what news providers and media owners can do to best serve their audiences.
9 November 2020
Media & Entertainment
Media & Brand Communication

Measuring the value of personalised digital creative

Tailored for success.
29 October 2020
Media & Brand Communication

Trust misplaced?

A report on the future of trust in media.
14 October 2020
Media & Brand Communication

The Last of Us Pt. 2: The power of gaming storytelling

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
13 October 2020
Media & Entertainment
Media & Brand Communication

Lockdown TV: Staying close to your audience

This article explores the key findings from our Lockdown TV study with Thinkbox to demonstrate the importance of staying close to your audience in order to deliver on their needs.
7 October 2020
Media & Entertainment
Media & Brand Communication

Pictures speak louder than words: Towards a new understanding of brand choice

Using metaphor elicitation to gain a truer consumer-centric measure of influence.
2 October 2020
Media & Brand Communication

Dancing with Duality

Achieving brand growth in a mindful and mindless world.
23 September 2020
Media & Brand Communication

Platforming Progressivism: The role of media providers in and amongst social change

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
10 July 2020
Media & Entertainment
Media & Brand Communication

What does social distancing behaviour tell us about our needs?

What can social distancing behaviour tell us about fundamental human needs? And how can brands best adapt their offer to meet them?

17 June 2020
Media & Brand Communication

Ipsos iris: An online publisher pack

From January 2021, Ipsos iris will be the official source for online audience measurement and ad campaign verification in the UK endorsed by UKOM. To help online publishers understand any compliance requirements associated with the tagging element of this important research study, Ipsos MORI has produced an Online Publisher framework Pack.

28 May 2020
Media & Entertainment

Data Integration: Understanding media in context

From unstructured data to intelligence

Features

Discover Ipsos MORI Research Highlights

Communicating in a Crisis: The needs of news audiences

Measuring the value of personalised digital creative

Trust misplaced?

The Last of Us Pt. 2: The power of gaming storytelling

Lockdown TV: Staying close to your audience

Pictures speak louder than words: Towards a new understanding of brand choice

Dancing with Duality

Platforming Progressivism: The role of media providers in and amongst social change

What does social distancing behaviour tell us about our needs?

Ipsos iris: An online publisher pack