Innovation & Knowledge : Media & Brand Communication

Media & Brand Communication

Last impressions also count

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
15 October 2018
Media & Entertainment
Media & Brand Communication

8 in 10 GB adults own a smartphone

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
1 October 2018
Media & Entertainment

Features

Discover Ipsos MORI Research Highlights

Our monthly round-up of the latest Ipsos research, analysis and insight from the UK and internationally

Ipsos MORI Research Highlights

See also:

Ipsos MORI Research Highlights
Understanding Society
The Reputation Council Report

Media & Brand Communication

The Secret to Unleashing a Disruptive Brand? Stop Being a Victim

This report explores how to survive in a transforming market and handle the changes disruption brings.
18 September 2018
Media & Brand Communication

In-app advertising drives strong connection and conversion with users

A new report by Ipsos MORI, commissioned by Google, investigates the potential of mobile apps and websites as an effective advertising channel.
30 July 2018
Technology & Telecoms
Media & Brand Communication

Instagram’s Impact on Canadian Businesses

As Instagram continues to grow, we explored the critical role the platform is playing for Canada’s Small and Medium-Sized Businesses (SMBs).
27 July 2018
Media & Entertainment
Media & Brand Communication

Love Island's Success: A Tale of Cultural Tension

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
17 July 2018
Media & Entertainment
Media & Brand Communication

2 in 3 adults in Britain use social media

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
12 July 2018
Media & Entertainment
Media & Brand Communication

Advertising During the World Cup: The Benefits of Emotion

The New York Times revealed that FIFA are expecting to generate $6.1bn in revenue, which is up $1.3bn from last year; cementing this year’s tournament as the biggest sporting spectacle of all time.
11 July 2018
Media & Entertainment
Media & Brand Communication

In AI We Trust? How AI Is Impacting the Financial Sector

As buzz words go AI, or Artificial Intelligence, is one of the biggest. AI is creeping into our lives in ways we didn’t expect. But, do we trust it to perform when it comes to big decisions?
19 June 2018
Media & Entertainment
Media & Brand Communication

Attention 2.0: Viewability with Brand Impact

The often-forgotten secret of digital advertising is that it’s just advertising. Great digital creative can gain attention and impact the brand (even if it’s just a simple banner ad).
7 June 2018
Media & Entertainment

Last impressions also count

8 in 10 GB adults own a smartphone

Features

Discover Ipsos MORI Research Highlights

The Secret to Unleashing a Disruptive Brand? Stop Being a Victim

In-app advertising drives strong connection and conversion with users

Instagram’s Impact on Canadian Businesses

Love Island's Success: A Tale of Cultural Tension

2 in 3 adults in Britain use social media

Advertising During the World Cup: The Benefits of Emotion

In AI We Trust? How AI Is Impacting the Financial Sector

Attention 2.0: Viewability with Brand Impact