Innovation & Knowledge

Media & Brand Communication

Women in Advertising

The power of positive representation for a better society and a more successful brand.
26 August 2021
Media & Entertainment
Media & Brand Communication

Language Matters: Good practice for representing diverse identities

In this piece we provide a deep dive into good practice for the language used when referring to groups of people and outline some important principles to consider when it comes to speaking about and representing diverse communities.
21 July 2021
Media & Entertainment

Features

Discover Ipsos MORI Research Highlights

Our monthly round-up of the latest Ipsos research, analysis and insight from the UK and internationally

Ipsos MORI Research Highlights

See also:

Understanding Society
Tech Tracker
Ipsos Update

Media & Brand Communication

Ipsos Creative Corner, with Effie UK

Ipsos, Effie UK, NHS England and MullenLowe Groupe discuss how to embrace non-conformity and chose the channels that drive campaign effectiveness.
9 July 2021
Media & Entertainment
Media & Brand Communication

Get Real, Get Creative!

Real understanding to climb the Creative Effectiveness Ladder
21 June 2021
Media & Entertainment
Media & Brand Communication

We d̶o̶n̶'̶t need to talk about ads

Why only some advertising gets talked about on social media and becomes famous.
22 March 2021
Media & Entertainment
Media & Brand Communication

Women Played. Women Paid. Women Made

In 2020, women played an influential part in the success of the video game industry. We explore how women contributed as video game players, purchasers and creators, and how the video game industry itself can better represent them.

16 March 2021
Media & Entertainment
Media & Brand Communication

Trading Up

How has the pandemic impacted the positive momentum of premium brands?
11 March 2021
Media & Entertainment
Media & Brand Communication

How to drive sustainable brand growth?

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
27 January 2021
Media & Brand Communication

Data Integration: Understanding media in context

As brands and media owners find they have an increasing number of data sources available, this thought piece explores the benefits of our data integration methodology.
12 January 2021
Media & Entertainment
Media & Brand Communication

From unstructured data to intelligence

Exploring the journey of social media data, from tech platforms to research solutions.
10 November 2020
Media & Brand Communication

Communicating in a Crisis: The needs of news audiences

This thought piece discusses how news consumption has changed this year as a result of COVID-19 and what news providers and media owners can do to best serve their audiences.
9 November 2020
Media & Entertainment
Media & Brand Communication

Measuring the value of personalised digital creative

Tailored for success.
29 October 2020

Women in Advertising

Language Matters: Good practice for representing diverse identities

Features

Discover Ipsos MORI Research Highlights

Ipsos Creative Corner, with Effie UK

Get Real, Get Creative!

We d̶o̶n̶'̶t need to talk about ads

Women Played. Women Paid. Women Made

Trading Up

How to drive sustainable brand growth?

Data Integration: Understanding media in context

From unstructured data to intelligence

Communicating in a Crisis: The needs of news audiences

Measuring the value of personalised digital creative