Innovation & Knowledge

Media & Brand Communication

Platforming Progressivism: The role of media providers in and amongst social change

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
10 July 2020
Media & Entertainment
Media & Brand Communication

What does social distancing behaviour tell us about our needs?

What can social distancing behaviour tell us about fundamental human needs? And how can brands best adapt their offer to meet them?

17 June 2020

Features

Discover Ipsos MORI Research Highlights

Our monthly round-up of the latest Ipsos research, analysis and insight from the UK and internationally

Ipsos MORI Research Highlights

See also:

Understanding Society
Tech Tracker
Ipsos Update

Media & Brand Communication

Ipsos iris: An online publisher pack

From January 2021, Ipsos iris will be the official source for online audience measurement and ad campaign verification in the UK endorsed by UKOM. To help online publishers understand any compliance requirements associated with the tagging element of this important research study, Ipsos MORI has produced an Online Publisher framework Pack.

28 May 2020
Media & Entertainment
Media & Brand Communication

Essential Digital Skills UK - 2020

Lloyds Bank UK commissioned Ipsos MORI to research the ‘essential digital skills’ of the UK population, 15+, which forms part of their ‘UK Consumer Digital Index 2020', the UK’s largest study of transactional, behavioural and attitudinal research including the Essential Digital Skills measure.
21 May 2020
Media & Entertainment
Media & Brand Communication

Alexa, Mummy and Me: New opportunities for kids and voice

This thought piece discusses how kids and parents engage with voice technology in the home and what opportunities this presents for brands both during and post the COVID-19 lockdown.
27 April 2020
Media & Entertainment
Media & Brand Communication

Media in Context: The changing role of media in COVID-19 lockdown

This whitepaper explores changing media habits during the UK's COVID-19 lockdown and the opportunities if holds for media brands.
16 April 2020
Media & Entertainment
Media & Brand Communication

Only 20% of people are happy to share online information for personalised recommendations

Ipsos' Tech Tracker is a biannual, GB nationally representative research survey which measures the emerging trends and developments in technology.
8 April 2020
Media & Entertainment
Media & Brand Communication

COVID-19: The Creative Fightback

In Ipsos’s latest paper, our Creative Excellence experts explain what brands can do – and are expected to do – in the face of a challenge such as COVID-19.
30 March 2020
Media & Entertainment
Media & Brand Communication

Representing Race: It's not so black and white

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
12 March 2020
Media & Entertainment
Media & Brand Communication

Media Choices: Is it all getting a bit OTT?

With an increased number of OTT (Over The Top) services comes a wealth of opportunities and challenges for broadcasters. Our new OTT measurement solution helps us to assess which services are appealing most to streamers.
6 March 2020
Media & Entertainment
Media & Brand Communication

The Power of You: Why distinctive brand assets are a driving force of creative effectiveness

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
19 February 2020
Media & Entertainment
Media & Brand Communication

Next Episode: the opportunity for podcasts

Our latest thought piece, Next Episode: The Opportunity for Podcasts, explores the opportunities for podcasts in a rapidly changing media environment.
6 February 2020
Media & Entertainment

Platforming Progressivism: The role of media providers in and amongst social change

What does social distancing behaviour tell us about our needs?

Features

Discover Ipsos MORI Research Highlights

Ipsos iris: An online publisher pack

Essential Digital Skills UK - 2020

Alexa, Mummy and Me: New opportunities for kids and voice

Media in Context: The changing role of media in COVID-19 lockdown

Only 20% of people are happy to share online information for personalised recommendations

COVID-19: The Creative Fightback

Representing Race: It's not so black and white

Media Choices: Is it all getting a bit OTT?

The Power of You: Why distinctive brand assets are a driving force of creative effectiveness

Next Episode: the opportunity for podcasts