Innovation & Knowledge : Media & Brand Communication

Media & Brand Communication

Ipsos Creative Excellence's new video sparks Creativity

Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.
9 April 2019
Media & Entertainment
Media & Brand Communication

Selling Creative Research Short?

How creative research can help measure and fuel long-term campaign effects
4 April 2019
Media & Entertainment

Features

Discover Tech Tracker

Ipsos MORI's Tech Tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology, allowing brands to identify valuable consumer focused opportunities.

Tech Tracker

See also:

Ipsos MORI Research Highlights
Understanding Society
The Reputation Council Report

Media & Brand Communication

Fortnite: Shaking the Media and Entertainment Industry

To understand the success and cultural relevancy of Fortnite, we worked with the ISFE (Interactive Software Federation of Europe) to understand Fortnite's cyclical relationship with content.
1 April 2019
Media & Entertainment
Media & Brand Communication

79% of Voice Activated Speaker Owners Have an Amazon Echo

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
27 March 2019
Media & Entertainment
Media & Brand Communication

Virtual Reality: Hype or the Future?

Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
22 March 2019
Media & Entertainment
Media & Brand Communication

Finding Your Voice

Voice technology is increasingly popular, but do brands know what consumers want from voice? We partnered with the IAB UK to decode the technology and help brands make the most of voice opportunities.
19 February 2019
Media & Entertainment
Media & Brand Communication

Be bold, be creative, do research!

How early communication research enables marketers to make more creative, bolder advertising … faster.

12 February 2019
Media & Brand Communication

Mixed Mode Surveys: Enhancing quality using online and face-to-face

This paper explores a variety of approaches where offline and online interviewing can work together to maximise response and minimise survey error.
4 February 2019
Media & Entertainment
Media & Brand Communication

The Sound of the Next Generation

Our latest research report for Youth Music shows that music is essential in young people’s lives, significantly improving their wellbeing.
1 February 2019
Media & Entertainment
Media & Brand Communication

It’s About Time: Measuring Media Impact

Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.
18 January 2019
Media & Entertainment

Ipsos Creative Excellence's new video sparks Creativity

Selling Creative Research Short?

Features

Discover Tech Tracker

Fortnite: Shaking the Media and Entertainment Industry

79% of Voice Activated Speaker Owners Have an Amazon Echo

Virtual Reality: Hype or the Future?

Finding Your Voice

Be bold, be creative, do research!

Mixed Mode Surveys: Enhancing quality using online and face-to-face

The Sound of the Next Generation

It’s About Time: Measuring Media Impact