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Insights Hub : Media & Brand Communication

Insights Hub

Featured insights & publications

Gender Survey

More than half of Britons (54%) think the impact of porn on real-life relationships between men and women is a problem, rising to 6 in 10 (62%) men aged 18-34

New research from Ipsos in the UK, conducted in partnership with JOE media, details perceptions and behaviours around pornography, as well as wider views around historical conversational taboo topics such as religion and political views.

08.04.26

Scotland Survey

SNP extend their lead while Scottish Labour support slumps

08.04.26

Political Pulse Survey

When forced to choose Britons prefer a Labour government led by Keir Starmer to a Reform UK government led by Nigel Farage

02.04.26

Strikes Survey

Highest percentage of Britons now think the UK Government is doing a bad job of negotiating with trade unions to prevent strikes, amidst potential BMA strikes next week

02.04.26

Environment Survey

Deepening concerns over energy prices and imports, with half supporting new North Sea licenses

02.04.26

Ipsos iris: Total understanding of UK online audiences

Data Labs: Putting science at the heart of data

Be Distinctive Britain

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Education Survey

Technical Education Learner Survey: Announcement of Publication

Technical Education in the UK: insights from the latest learner experiences.

02.04.26
Politics Survey

Low support for electoral pacts among Britons

New polling from Ipsos for Sky News, conducted from 20–24 February, explores public attitudes towards the idea of electoral pacts between different political parties, alongside attitudes towards the main political parties and their leaders.

30.03.26
Financial Services Publication

SME Finance Monitor

Independent, robust and respected data on access to finance amongst SMEs in the UK.

27.03.26
Healthcare Publication

The Private Health Shift: How is the rise of private healthcare shaping the UK market?

For pharmaceutical, MedTech and biotech (life science) companies in the UK, the strategic focus has traditionally been on public bodies like NHS trusts and NICE. However, a potentially significant shift is underway.

26.03.26
Healthcare Survey

65% of respondents either strongly support or tend to support the assisted dying bill being passed into law

Polling conducted for ITV News by Ipsos, found 65% of respondents either strongly support or tend to support the assisted dying bill being passed into law.

24.03.26
Pulse Check

Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.
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Artificial Intelligence (AI) Publication

Calibrating Synthetic Confidence

Navigating the complex realm of statistical utility for synthetic boosts.

23.03.26
Royal Family & Monarchy Survey

Nearly 3 in 4 Britons support introducing legislation to remove Andrew Mountbatten-Windsor from the line of royal succession

Ipsos in the UK has released new polling results regarding attitudes toward the Royal Family among the British public.

21.03.26
Brands Publication

Marketing Anchors: The case for capability in an era of transformation

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.

19.03.26
Scotland Survey

Favourability towards Reform UK dips in Scotland while the SNP’s ratings hold up

John Swinney is the best rated of the party leaders, with a clear lead over Anas Sarwar and Malcolm Offord on most key leadership traits - although public sentiment is more negative than positive towards all the Scottish party leaders.

18.03.26
Healthcare Publication

Trust On The Line: How healthcare in the UK is being reshaped

Trust is changing shape. Institutional trust remains under pressure.

18.03.26
Economy Survey

Public concern about defence and foreign affairs doubles in wake of Iran conflict, with economic pessimism also increasing to near-record high

The March 2026 Ipsos Issues Index reveals a sharp increase in public concern about defence and foreign affairs.

18.03.26