Innovation & Knowledge

Media & Brand Communication

A New Type of Data: why video research has ballooned

Video isn't just a great tool for qualitative learning, it can provide a rich source of quantitative data, too. It can get us closer to real, detailed, consumer-led insights. If we can learn better and deeper from video, shouldn’t we have it at the centre of more of our consumer research?
5 July 2019
Media & Brand Communication

Pillars of Popular Culture Blog: Spell Binding Content

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
4 July 2019
Media & Entertainment

Features

Discover Understanding Society

Through Understanding Society, we see society through the broad range of social and political research we and others conduct, in the belief that this leads to better politics, policy and practice.

Understanding Society

See also:

Tech Tracker
Ipsos MORI Research Highlights
The Reputation Council Report

Media & Brand Communication

Speed dating with innovations: What’s your innovation’s pick-up line?

This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.
3 July 2019
Media & Brand Communication

The Brand Builders Fight Back

Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.
20 June 2019
Media & Entertainment
Media & Brand Communication

On the Move: Measurement for Out of Home Advertising

The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.
17 June 2019
Media & Entertainment
Media & Brand Communication

Ipsos Creative Excellence's new video sparks Creativity

Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.
9 April 2019
Media & Entertainment
Media & Brand Communication

Selling Creative Research Short?

How creative research can help measure and fuel long-term campaign effects
4 April 2019
Media & Entertainment
Media & Brand Communication

Fortnite: Shaking the Media and Entertainment Industry

To understand the success and cultural relevancy of Fortnite, we worked with the ISFE (Interactive Software Federation of Europe) to understand Fortnite's cyclical relationship with content.
1 April 2019
Media & Entertainment
Media & Brand Communication

79% of Voice Activated Speaker Owners Have an Amazon Echo

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
27 March 2019
Media & Entertainment
Media & Brand Communication

Virtual Reality: Hype or the Future?

Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
22 March 2019
Media & Entertainment

A New Type of Data: why video research has ballooned

Pillars of Popular Culture Blog: Spell Binding Content

Features

Discover Understanding Society

Speed dating with innovations: What’s your innovation’s pick-up line?

The Brand Builders Fight Back

On the Move: Measurement for Out of Home Advertising

Ipsos Creative Excellence's new video sparks Creativity

Selling Creative Research Short?

Fortnite: Shaking the Media and Entertainment Industry

79% of Voice Activated Speaker Owners Have an Amazon Echo

Virtual Reality: Hype or the Future?