Innovation & Knowledge : Media & Brand Communication

Media & Brand Communication

Mixed Mode Surveys: Enhancing quality using online and face-to-face

This paper explores a variety of approaches where offline and online interviewing can work together to maximise response and minimise survey error.
4 February 2019
Media & Entertainment
Media & Brand Communication

The Sound of the Next Generation

Our latest research report for Youth Music shows that music is essential in young people’s lives, significantly improving their wellbeing.
1 February 2019
Media & Entertainment

Features

Discover Tech Tracker

Ipsos MORI's Tech Tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology, allowing brands to identify valuable consumer focused opportunities.

Tech Tracker

See also:

Ipsos MORI Research Highlights
Understanding Society
The Reputation Council Report

Media & Brand Communication

It’s About Time: Measuring Media Impact

Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.
18 January 2019
Media & Entertainment
Media & Brand Communication

Over half of GB adults now own a tablet

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
10 January 2019
Media & Entertainment
Media & Brand Communication

In media we trust? How our views of the media are changing

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
3 January 2019
Media & Entertainment
Media & Brand Communication

In The Frame: Tracking and Profiling Audiences to OOH Advertising

For many marketers, OOH advertising has a strong appeal: it is pure advertising; it features no other content to distract viewers and makes no demands on them; it doesn’t want you to click a banner or give it your email address. So, it is important that we measure exposure to OOH advertising accurately and efficiently.
4 December 2018
Media & Entertainment
Media & Brand Communication

Last Impressions Also Count

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
15 October 2018
Media & Entertainment
Media & Brand Communication

8 in 10 GB adults own a smartphone

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
1 October 2018
Media & Entertainment
Media & Brand Communication

The Secret to Unleashing a Disruptive Brand? Stop Being a Victim

This report explores how to survive in a transforming market and handle the changes disruption brings.
18 September 2018
Media & Brand Communication

In-app advertising drives strong connection and conversion with users

A new report by Ipsos MORI, commissioned by Google, investigates the potential of mobile apps and websites as an effective advertising channel.
30 July 2018
Technology & Telecoms

Mixed Mode Surveys: Enhancing quality using online and face-to-face

The Sound of the Next Generation

Features

Discover Tech Tracker

It’s About Time: Measuring Media Impact

Over half of GB adults now own a tablet

In media we trust? How our views of the media are changing

In The Frame: Tracking and Profiling Audiences to OOH Advertising

Last Impressions Also Count

8 in 10 GB adults own a smartphone

The Secret to Unleashing a Disruptive Brand? Stop Being a Victim

In-app advertising drives strong connection and conversion with users