Real understanding to climb the Creative Effectiveness Ladder
Why only some advertising gets talked about on social media and becomes famous.
Ipsos MORI Research Highlights
In 2020, women played an influential part in the success of the video game industry. We explore how women contributed as video game players, purchasers and creators, and how the video game industry itself can better represent them.
How has the pandemic impacted the positive momentum of premium brands?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
As brands and media owners find they have an increasing number of data sources available, this thought piece explores the benefits of our data integration methodology.
Exploring the journey of social media data, from tech platforms to research solutions.
This thought piece discusses how news consumption has changed this year as a result of COVID-19 and what news providers and media owners can do to best serve their audiences.
Tailored for success.
A report on the future of trust in media.
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
This article explores the key findings from our Lockdown TV study with Thinkbox to demonstrate the importance of staying close to your audience in order to deliver on their needs.