Innovation & Knowledge : New Services | Ipsos MORI

New Services

MediaCell

MediaCell is a versatile solution with a number of potential applications.
4 April 2016
New Services

Usability Tests

The general objective is to check a website or a mobile app by analysing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analysed.
3 April 2016

New Services

Path to Purchase

Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.
3 April 2016
New Services

Workshops

Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.
3 April 2016
New Services

Insight Cloud

Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.
3 April 2016
New Services

AppLife

Applife is Ipsos proprietary app using mobile for qualitative research.
3 April 2016
New Services

Ethnography

Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
3 April 2016
New Services

Communities

Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.
3 April 2016
New Services

Web Listening

Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.
3 April 2016
New Services

Ipsos Encyclopedia - Big Data

"Big Data" is a very broad term, used often - and for a variety of different purposes.
1 March 2016