MediaCell is a versatile solution with a number of potential applications.
The general objective is to check a website or a mobile app by analysing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analysed.
Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.
Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.
Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.
Applife is Ipsos proprietary app using mobile for qualitative research.
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.
"Big Data" is a very broad term, used often - and for a variety of different purposes.