Insights Hub

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  Polling Survey

  Most Americans say it is too expensive for the average American to attend a World Cup game

  59% of Americans and 76% of World Cup viewers say the overall cost of attending a World Cup game is too expensive for the average American; few say it is affordable

  06.01.26
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  Financial services Survey

  Are You Ready to Buy a Home?

  Most prospective first-time buyers aren’t...and don’t know it. A new Wells Fargo & Ipsos quiz reveals gaps for aspiring buyers

  06.01.26
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  Family Survey

  Teaching Kids Responsibility and Work Ethic Through Money Rewards

  Many parents give money rewards to their children as an intentional tool for learning and motivation, helping teach what it means to earn, build a strong work ethic, and reinforce positive behavior.

  05.29.26
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  Polling Survey

  Where Americans stand on the cost of living

  Below are five charts on how Americans’ views of the cost of living has evolved and what this means for Trump and the Republican Party going forward

  05.29.26
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  Society Survey

  Flexibility as an engine of workforce participation and resilience

  New research commissioned by Uber and conducted by Ipsos explores how schedule and access flexibility help people earn while managing caregiving, health, school, rebuilding, and later career pacing.

  05.29.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Society Survey

  Americans Prioritize Democracy, Accountability, and Facts

  A new survey for The Online Courtroom Project reveals that most Americans (55%) prefer equal power distribution among the three main governmental branches.

  05.29.26
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  Politics Survey

  Latest U.S. opinion polls

  What are the data and trends shaping America today? Explore our latest opinion polls to learn more.

  05.29.26
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  Society Survey

  Food and beverage: Essential data and insights

  From our love of protein and caffeine to the growing concern about additives and unsafe chemicals, the food and beverage space is evolving rapidly. Here’s what you need to know.

  05.28.26
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  Consumers Publication

  Feel. Focus. Forge: Three moves to win Effies and grow brands

  The back half of the decade demands bigger ideas that survive turbulence, sharper consumer tensions in the brief, and braver craft that is intentionally uncommon and unmistakably branded.

  05.28.26
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  Society Survey

  The economy: Key insights, data and solutions on inflation, recession, consumer confidence and more

  Here’s Ipsos' latest and greatest data on the economy for business leaders, policymakers and insights professionals

  05.28.26
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  Consumer Behavior Survey

  More Americans say AI tools are being used at work

  Half of American workers say AI tools like ChatGPT are now being used at their work, up from 38% last year, according to the Ipsos Consumer Tracker

  05.26.26