Insights Hub

All content

• Public opinion Publication

  Opinion Polls: Why They Remain the Reference

  The last year has seen opinion and election polling subjected to both criticism and praise. Here we review the evidence, looking particularly at recent experiences in the US, UK, France and the Netherlands.

  07.13.17
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  Customer Experience Publication

  A Satisfying Transaction

  Read this article to learn why financial services firms must forge connections in a virtual world

  07.08.17
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  Brand Measurement Publication

  Make your Brand Rock

  Ipsos’ Arnaud Debia shows you how to jam like a pro with these 5 tips to rock your communications using multi-touchpoint campaigns

  07.06.17
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  Affluent Survey Publication

  Affluent Traveler Segmentation White Paper

  While it’s clear that Affluents are crucial consumers of all things travel-related, it may not be so obvious what behavioral patterns they’re exhibiting, and how best to reach them.

  07.04.17
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  Audience Measurement Publication

  The Age of the Algorithm

  If survey data alone is no longer enough to capture the complexities of today's media environment, with more content choices and more distribution platforms from which to access them, what's a marketer to do?

  06.30.17

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Omnibus Publication

  Are Shopping Malls Destined to Warehouse Online Purchases?

  Will shopping ever go back to the 1980s when Americans averaged four trips every month to any one of the 30,000 malls across the country?

  05.29.17
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  Advertising Publication

  Why Digital Context Matters

  Ipsos’ Peter Minnium explains why context matters and why it will lead marketers to the Holy Grail of the right ad message in the right place, every time.

  05.19.17
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  Voice of the Customer Publication

  Drive Your Results With Target-Setting Analytics

  Do you know the answers to these: How can strategic target-setting help achieve best-in-class industry performance? How should targets be set for each operating unit? When is it time to reassess your target? We do.

  05.01.17
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  Analytics Publication

  Marketing Mix Model

  Marketing Management Analytics, a division of Ipsos, is pleased to be partnering with Google in a program to help marketing mix model providers better incorporate Google media data into their services.

  04.10.17
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  Ethnography Publication

  Ethnography: An Unfiltered View of Reality

  What is, and what isn’t ethnographic research? In fact, there’s more confusion out there than you would expect.

  04.03.17
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  Society Publication

  Populism or a Banana? The Rise of a New Political Agenda

  Missed the March 30th Ipsos and Johns Hopkins School of Advanced International Studies (SAIS) panel discussion exploring the global resurgence of populism? No worries – download our presentation now!

  03.31.17