Insights Hub

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  Public opinion Publication

  The Automation Divide

  As automation is taking over tasks that used to be performed by humans across nearly all sectors, Ipsos and the Center for Business Analytics at the University of Virginia’s McIntire School of Commerce found that Americans are divided in their perceptions and expectations about automation.

  11.29.17
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  Marketing Publication

  Future-Proof Your Brand

  This paper provides a detailed review of considerations each brand should be mindful of to ensure the longevity of their success.

  11.22.17
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  Housing Publication

  Question: Are resident incentives the key to solving affordable housing?

  Housing trends among Millennials are complicated beasts, and predicting where they are headed is tricky. This generation is beset by student debt, and many Millennials came of age during a weak job market and got spooked by a housing crash

  11.15.17
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  Housing Publication

  Question: Can incentives for individuals jumpstart our stagnant mobility rate?

  If you ask mayors throughout the U.S. what their biggest challenges are, they will quickly list talent attraction as one of their chief concerns.

  11.15.17
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  Marketing Publication

  4 Ways to Future-Proof Your Brand

  Consumers rely more than ever on brands to help them simplify their choices. Brands that leverage this consumer need are more likely to capture growth opportunities.

  11.13.17

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Advertising Publication

  The Rise of Fakism

  From fake news to hacking advertising, fakism can be a disruptive creative strategy advertisers can use to get more attention.

  11.13.17
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  Election Publication

  Is Trump a ‘Spoiler’ or a ‘Game-Changer’?

  As early as 2015, Ipsos was predicting a Republican victory (and even a Trump nomination), so why did the pollsters get it wrong in the end? We take another look.

  11.10.17
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  Housing Publication

  Question: How will your house itself make your daily life easier?

  Throughout this report we’ve talked about the macro-trends and the questions we should ask ourselves as we think about what comes next in housing. When Mary Lunghi, head of market intelligence for IKEA, asks What the Future, she’s also asking those questions.

  11.10.17
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  Housing Publication

  Question: Will today’s high-end urban amenities become tomorrow’s status quo?

  Nearly 20 years ago, urban theorist Richard Florida identified a group of highly-skilled workers whose outsized contributions were driving economic change and development in cities around the globe.

  11.09.17
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  Housing Publication

  How will the future of housing impact your industry?

  Imagine if people stopped wanting to own a home.
  

  11.08.17
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  Affluent Publication

  Affluent Americans: 4 FinTech Trends on the Rise

  In this infographic, we explore the relationship between Financial Advisors and America’s Affluent.

  09.05.17