Insights Hub

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  Ipsos Update Publication

  Ipsos Update - March 2022

  Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.

  03.01.22
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  Data Collection Publication

  Here’s how Americans are adjusting to inflation

  Our latest Thought Starter shares research measuring the impact of inflation, and compromises that Americans are making in their effort to cope.

  02.25.22
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  Public opinion Publication

  COVID’s Worrying Impact on Americans’ Relationship with Food & Body Image

  New Ipsos research reveals pervasiveness of disordered eating and complex self-image issues, much of which has been fueled by increased digitization.

  02.24.22
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  Foresight Publication

  How will we fill caregiver demand as more people age in place?

  In just eight years, all of America’s 73 million Baby Boomers will be at least 65 years old and most want to age at home. What the Future spoke with Ramsey Alwin, president and CEO of the National Council on Aging, on what that means for the demand for labor and in-home eldercare services.

  02.23.22
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  Foresight Publication

  How will technology change how we care for elders?

  Americans overwhelmingly want to age in their own homes. Technology offers new solutions for enabling them to manage their day-to-day lives and avoid isolation. Dor Skuler co-founded Intuition Robotics, the maker of ElliQ, a desktop companion robot. He explains how a little robot could make a big difference for elders.

  02.23.22

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Foresight Publication

  What will it take to make the dream of aging-in-place a reality?

  As people increasingly want to age in place, there’s an unexpected player in the future of aging: your local zoning board.

  02.23.22
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  Foresight Publication

  How will people define beauty as they age?

  For centuries, beauty was viewed as something you lost with age. That’s begun to change in recent years as new technologies have shifted the focus from masking the exterior to more holistic skincare and self-care. Meanwhile injectables that reshape features have moved into the mainstream and attracted an ever-younger customer. Kevin Shapiro, senior vice president of U.S. marketing for consumer beauty at Coty, explains how the notion of “aging gracefully” will take on a whole new meaning.

  02.23.22
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  Affluent Publication

  Fiscal Fitness: How Affluents Flex Their Financial Muscle

  Revisit our recorded webinar exploring how Affluent Americans manage their money, including investment preferences, financial outlook and more.

  02.23.22
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  Media Publication

  How to Stop Wasting Money on ‘Efficient’ Digital Advertising

  Discover creative levers that deliver in-market effects and provides guidance on when creative testing is most valuable.

  02.22.22
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  Polling Publication

  Opinion Polls: A continual improvement process

  Implementing new approaches and staying mindful of common sources of error, opinion polls can remain a vital tool for predicting election outcomes.

  02.21.22
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  Social Listening Publication

  Social listening: Higher education’s competitive advantage

  As competition among universities rises, many are turning to social listening to attract students and grow their brands.

  02.17.22