In an industry moving towards patient-centricity, patient research is on the rise as pharmaceutical companies strive to develop a greater understanding of their product’s end users. However, this can be complicated if your end users are children.
As buzz words go AI, or Artificial Intelligence, is one of the biggest. AI is creeping into our lives in ways we didn’t expect. But, do we trust it to perform when it comes to big decisions?
Our survey of public attitudes towards funding for health and social care for NHS Confederation
Our study of public attitudes towards heath, ageing, and care and support services for the Department of Health and Social Care
Our regular study of public attitudes towards the NHS and social care for the Department of Health and Social Care
People don’t understand how social care is currently funded, which makes discussing future options challenging.
Cultural insight increasingly offers clues and explains behaviour in a way other forms of analysis can miss or overlook. Culture is everywhere - it shapes how we dress, how we vote and the way we view the world. Culture guides our behaviours, values and perceptions.
The often-forgotten secret of digital advertising is that it’s just advertising. Great digital creative can gain attention and impact the brand (even if it’s just a simple banner ad).