Ipsos
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Latest News & Press Releases

Consumer Behavior Press release

Talking Shop with iShopFor Ipsos returns in 2026 for biggest year yet

Fifth annual event to be held in St. Louis and virtually this September

01.28.26

Corporate Press release

Ipsos MMA Named a Leader in Marketing Measurement and Optimization Services, Q1 2026 Report by Independent Research Firm

01.26.26

Society Press release

Ipsos and W. Capra announce the results of its 2025 Channel Check-In ꟾ The C-Store Experience Study

12.15.25

Artificial Intelligence (AI) News

See the Unseen with Product View AI

11.24.25

Society Press release

Ipsos Announces the Results of its 2025 Channel Check-In ꟾ Grocery Ecommerce Excellence Study

11.19.25

Latest U.S. opinion polls

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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

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Nine trends that explain 2025

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Corporate Press release

Ipsos the No. 1 Most Innovative Insights & Analytics Company

The 2025 ranking marks Ipsos’ third consecutive year as the top company in Greenbook’s GRIT Business & Innovation Report.

11.17.25
Corporate News

Dynamic Demand Compass

Discover the Potential of Today and Tomorrow with Ipsos' Dynamic Demand Compass

11.17.25
Society News

80% of Global Influentials consistently influence buying decisions

Ipsos launches the 2025 Ipsos Global Influentials (IGI) survey to unlock insights into the wealthiest consumers and company leaders

11.13.25
Corporate News

Ipsos MMA Named a Leader in 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions for Second Consecutive Year

Ipsos MMA, a global leader in marketing measurement and unified commercial analytics, today announced it has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions.

11.11.25
Corporate Announcements Press release

Ipsos and its clients celebrate seven wins at 2025 ARF Ogilvy Awards

Ipsos, one of the world’s leading market research companies, and its clients earned seven awards at the Advertising Research Foundation's (ARF) 2025 David Ogilvy Awards. These wins — including three prestigious gold prizes — recognize Ipsos’ decisive role in shaping some of the year’s most innovative and impactful campaigns.

10.21.25
Insights To Activate

Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.
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Healthcare News

Ipsos Rx Insight Store: Your On-Demand Hub for Healthcare Market Intelligence

Built on the foundation of Ipsos’ gold-standard Global Healthcare Monitors, the Ipsos Rx Insight Store offers standardised reports and dashboards that empower biopharma companies to make rapid, informed decisions for brand success.

10.02.25
Customer Experience News

Ipsos Announces the Results of its 2025 Channel Check-In | QSR Mobile Ordering Study

New Ipsos report, developed in partnership with The Coca-Cola Company and Nation’s Restaurant News, delivers data-driven insights into mobile ordering, payment, and pickup channels.

10.01.25
Innovation Press release

Ipsos accelerates concept-product testing on Ipsos.Digital

Ipsos announces the launch of InnoCPT, Ipsos’ concept-product testing solution.

09.30.25
Artificial Intelligence (AI) News

Unlock Strategic Advantage with Ipsos' New Insights Agent

Ipsos launches Insights Agent, its agentic AI solution to unlock faster, smarter decision-making by connecting your information and transforming it into impact.

09.23.25
Corporate Press release

Ipsos named by Forbes as one of America’s Best Employers for Company Culture in 2025

This distinction, which follows Ipsos’ inclusion on Forbes’ America’s Best Employers for Women list earlier this year, affirms the company’s commitment to providing its employees with the resources, recognition and mentorship they need to advance in their careers and exceed client expectations.

09.19.25
Brands Press release

Ipsos’ Brand America report explains the international impact of an American brand image

Being an American brand could come with challenges in international markets, according to Brand America 2025, a new 10-country survey from Ipsos.

09.18.25