Our solutions

"" not found

Market Strategy & Understanding

Market Strategy & Understanding
What to Know
Uncover what people say, feel, and do
Consumers & Brands
  • Shopper
  • Usage & Attitude
  • Marketing
Market Strategy & Understanding
Where to Play
Identify and prioritize opportunities
Consumers & Brands
  • Consumers
Market Strategy & Understanding
How to Win
Optimize brand positioning and assets
Consumers & Brands
  • Marketing
  • Environment

Online Communities and Panels

Online Communities and Panels
Communities
Engaging online environments for real-time human insights.
Capabilities
  • Qualitative
  • Customer Insights
Online Communities and Panels
Custom Panel
Robust online proprietary panels for longitudinal research at scale
Capabilities
  • Data Collection

Sustainability

Sustainability
Sustainability
Ipsos supporting your Sustainability Journey.
Capabilities
  • Sustainability

Innovation

Innovation
Collective Innovation
Innovate with the collective intelligence of Ipsos HI+AI experts and solutions.
Consumers & Brands
  • Innovation
  • Artificial Intelligence (AI)
Innovation
Innovation and Forecasting
To evaluate, screen and forecast your innovations and optimise their appeal.
Consumers & Brands
  • Innovation
  • Trends & Prospective
Innovation
Product Testing
To achieve product superiority through innovation or renovation.
Consumers & Brands
  • Product Innovation
  • Product Testing
  • Product Development
  • Product Satisfaction Tracking
Innovation
Packaging Research
To evaluate, optimise and forecast the potential of packaging.
Consumers & Brands
  • Package Testing
  • Innovation
Innovation
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
Consumers & Brands
  • User Experience
  • Digital
  • Human-Machine Interface (HMI)

Creative Excellence

Creative Excellence
Creative Development
Explore the communication strategy, uncover the best idea and creative route.
Consumers & Brands
  • Advertising
  • Quantitative
  • Strategy
  • Campaign
Creative Excellence
Creative|Spark AI
Discover the new age of artificial intelligence (AI) powered ad evaluation to spark your human intelligence (HI) and creative effectiveness.
Consumers & Brands
  • Artificial Intelligence (AI)
Creative Excellence
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Consumers & Brands
  • Communication Audit
  • Advertising
Creative Excellence
Creative In-Market
Monitor, evaluate and optimise your campaign performance on air or post airing.
Consumers & Brands
  • Advertising
  • Deep Dive
  • Content Marketing

Brand Health Tracking

Brand Health Tracking
Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
Consumers & Brands
  • Brands
Brand Health Tracking
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Consumers & Brands
  • Brand Equity
  • Brands

Ipsos MMA

Ipsos MMA
Unified Marketing Mix Modelling & Attribution Solutions
Advising some of the largest global brands with this holistic and unified analytic approach.
Consumers & Brands
  • Marketing Mix
Ipsos MMA
Unified Marketing Measurement & Optimisation | MTA
Providing real-time, actionable insights into addressable and owned marketing channels.
Consumers & Brands
  • Multi-Touch Attribution
  • Multichannel
Ipsos MMA
Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
Consumers & Brands
  • Media Measurement
Ipsos MMA
Pricing Analytics
Optimising pricing decision-making represents one of the largest, multi-million dollar opportunities for companies to drive incremental sales and profits.
Consumers & Brands
  • Pricing

Strategy3

Strategy3
Advisory Services: Strategy3
Tackle complex business questions using a combination of research and consulting to define the best strategy for growth.
Consumers & Brands
  • Strategy
  • Brands
  • Innovation
  • Consumers

Channel Performance

Channel Performance
Channel Sizing
Sizing channel opportunities.
Consumers & Brands
  • Retail
Channel Performance
Channel Performance
Real people going to real places, to deliver real impact … driving real performance improvement.
Consumers & Brands
  • Shopper
  • Mystery Shopping
  • Retail
  • Artificial Intelligence (AI)
Channel Performance
Mystery Shopping
Measuring the delivery of Brand and Customer Experience promises.
Consumers & Brands
  • Mystery Shopping
  • Shopper
Channel Performance
Channel Measurement
We inspect what you expect … to ensure compliance with brand standards.
Consumers & Brands
  • Mystery Shopping
  • Customer Experience
  • Brands

Simstore

Simstore
Shopper
Understand purchase decisions and manage your category successfully.
Consumers & Brands
  • Shopper
Simstore
InnoTest
Measure the success of new products in a competitive context.
Consumers & Brands
  • Shopper
Simstore
Pack
Measure the success of new packs in a competitive context.
Consumers & Brands
  • Shopper
Simstore
Planogram
Measure the impact of your planogram and/or POS strategies.
Consumers & Brands
  • Shopper
Simstore
Price
Create a winning pricing strategy.
Consumers & Brands
  • Shopper
  • Pricing
Simstore
Assortment / Line Optimisation
Create a winning product line.
Consumers & Brands
  • Shopper

Public Affairs

Public Affairs
Public Policy Improvement
Understanding the perceptions of citizens, public service users and other stakeholders.
Citizens
  • Public Health
  • Public opinion
  • Environment
  • Consumer Behaviour
  • Transport
Public Affairs
International Social Research
Understanding citizens and societies around the world.
Citizens
  • Education
  • Economy
  • International
  • Government
  • Sustainability
Public Affairs
Political and Public Opinion Polling
Understanding and informing public opinion and politics.
Citizens
  • Politics
  • Public opinion
  • Government
Public Affairs
Global Advisor
Talking to citizens around the world every month.
Citizens
  • Globalisation
  • Consumers
  • Faith and Religion
  • Religion
  • Rights
Public Affairs
Trends and Syndicated Studies
Local understanding; global context.
Citizens
  • Syndicated Surveys
  • Public opinion
  • Trends & Prospective
  • Brands

Corporate Reputation

Corporate Reputation
Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders.
Citizens
  • Reputation
  • Corporate
  • CSR
  • Communications
Corporate Reputation
Employee Relationship Management
Providing research and consultancy services for employee engagement, leadership and change management.
Citizens
  • Employee Engagement
  • Employees
  • Employee Relationship
  • Management

Healthcare

Healthcare
Syndicated Services
Multi-client real-world evidence, patient research, promotional studies and topical surveys – with analysis, bespoke deliverables and expert servicing by therapy area specialists.
Doctors & Patients
  • Consumers
  • Brands
Healthcare
Inspiring Better Healthcare
Commercial success in the healthcare sector means putting the patient at the heart of every decision...
Doctors & Patients
  • Healthcare
Healthcare
Custom Research
An industry-leading portfolio of integrated research approaches, data analytics and engagement tools to address clients’ business questions across the healthcare product lifecycle.
Doctors & Patients
  • Healthcare
Healthcare
Market Access & HEOR
The complete spectrum of market access & HEOR services, powered by payer insights, economic modelling and global syndicated real-world evidence.
Doctors & Patients
  • Healthcare
  • Drugs
Healthcare
Advisory Services
Fact-based strategies across the clinical, medical and commercial lifecycle – based on insight, synthesis and analyses.
Doctors & Patients
  • Healthcare
  • Strategy
Healthcare
Centres of Expertise
Global specialist teams that spearhead Ipsos’ expertise and offer in key areas of importance and focus for our clients.
Doctors & Patients
  • Healthcare

Ipsos UU - Qualitative

Ipsos UU - Qualitative
Online Qualitative
Video Interactions, QualSpace discussion board, AppLife mobile app: From Face-to-Face to Heart-to-Heart.
Capabilities
  • Qualitative
Ipsos UU - Qualitative
Immersive Research – Ethnography, Immersions and Empathy
An unfiltered reality of people and their culture communicated through film.
Capabilities
  • Ethnography
  • Qualitative
Ipsos UU - Qualitative
Open Exchanges
Explore a theme, a category, a brand. Develop concepts and communications.
Capabilities
  • Qualitative
  • Focus Group
  • Interviews
Ipsos UU - Qualitative
Labs
Build the campaign strategy.
Capabilities
  • Qualitative
  • Advertising
  • Neurosciences
Ipsos UU - Qualitative
Curation
Turn multiple data sources into compelling, actionable, in-context insights, ready for activation.
Capabilities
  • Qualitative
  • Curation
  • Insight Cloud
  • Storytelling
Ipsos UU - Qualitative
Workshops
Making insights more impactful to business growth.
Capabilities
  • Qualitative
  • Workshops

Ipsos Synthesio

Ipsos Synthesio
AI-Enabled Consumer Intelligence Platform
A market-leading AI-enabled consumer intelligence platform.
Capabilities
  • Social Listening
  • Social Media
  • Social Intelligence
  • Artificial Intelligence (AI)
Ipsos Synthesio
Applied AI & Data Science
Making sense of unstructured data with cutting-edge artificial intelligence-powered algorithms.
Capabilities
  • Artificial Intelligence (AI)
  • Social Media
  • Data Analytics
  • Data Science
Ipsos Synthesio
Consultancy Services
In-depth understanding of consumer generated data thanks to artificial intelligence coupled with decades of research rigor.
Capabilities
  • Social Intelligence
  • Social Media
  • Insights
  • Unstructured Data

Observer

Observer
Data & Delivery
No matter what the question is, or where you want to ask it, Ipsos has the answer.
Consumers & Brands
  • Online Research
  • DIY
  • International
  • Face to Face
  • Device Agnostic
Observer
SampleOnly
SampleOnly service giving you fast and direct access to Ipsos’ highly engaged respondent sources.
Consumers & Brands
  • Data Collection

Ipsos.digital Platform

Ipsos.digital Platform
FastFacts
Get fast answers with a full self-service researcher assisted platform.
Capabilities
  • Digital
Ipsos.digital Platform
Ipsos.digital Platform
World-class market research in the blink of an eye.
Capabilities
  • DIY
  • Surveys
  • Panels
  • Digital
  • Online Research

Audience Measurement

Audience Measurement
Measurement of TV/Video Viewing
Sizing, profiling and monetising the TV/video viewing audience.
Customers & Employees
  • Audience Measurement
  • Television
  • Video
  • MediaCell
Audience Measurement
Measurement of Radio/Audio/Podcast Listening
Understanding the radio/audio/podcast listening audience.
Customers & Employees
  • Radio
  • Audience Measurement
  • MediaCell
  • Podcast / Vodcast
Audience Measurement
Artificial Intelligence
Discover, generate, and screen your ideas, concepts, products and packaging with generative and analytical artificial intelligence.
Customers & Employees
  • Innovation
Audience Measurement
Measurement of Readership
Understanding reader behaviour across publisher media platforms.
Customers & Employees
  • Newspaper
  • Digital
  • Audience Measurement
  • Media
Audience Measurement
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Customers & Employees
  • Audience Measurement
  • Cross Media
  • MediaCell
  • Fragmented Audiences
Audience Measurement
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Customers & Employees
  • Out of Home
  • Audience Measurement
Audience Measurement
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Customers & Employees
  • Audience Measurement
  • Advertising
Audience Measurement
Digital Audience Measurement
Understanding audiences of digital media.
Customers & Employees
  • Digital
  • Online Research
  • Audience Measurement
Audience Measurement
Population Movement Tracker
Tracking travel before, during and after the coronavirus pandemic.
Customers & Employees
  • Audience Measurement
Audience Measurement
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Customers & Employees
  • Audience Measurement
  • Data Analytics
Audience Measurement
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Customers & Employees
  • Audience Measurement
  • Affluent Survey
  • Global Business Influencers
  • Affluent
  • Consumer Habits

Media Development

Media Development
Media Development
Understanding audiences: who they are, how they make content choices, and how media companies can engage and monetise them.
Customers & Employees
  • Media
  • Media Measurement
  • Consumption
  • Insights
  • Strategy

Customer Experience

Customer Experience
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Customers & Employees
  • Voice of the Customer
  • Customer Experience
  • Customer Relationship
Customer Experience
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience delivers on their Brand Promise.
Customers & Employees
  • Customer Experience
  • Customer Relationship
  • Customer Insights
Customer Experience
Customer Experience
Ipsos is a global driving force in Customer and Employee Experience.
Customers & Employees
  • Customer Experience
  • Customer Insights
  • Customer Relationship
Customer Experience
Employee Experience
Your employees are your most valuable asset. They differentiate the service you provide to your customers, drive efficiencies and innovation, and ensure your purpose, ambition and strategy can be realised successfully,
Customers & Employees
  • Employee Engagement
  • Employees
Customer Experience
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Customers & Employees
  • Customer Experience
  • Customer Relationship

Omnibus

Omnibus
Omnibus
For fast answers you can trust, choose from our range of world class Omnibus solutions.
Capabilities
  • Omnibus
  • CAPI
  • CATI
  • Face to Face
  • International

Automotive and Mobility Development

Automotive and Mobility Development
Early Stage
How to make future vehicle and mobility concepts successful.
Customers & Employees
  • Trends & Prospective
  • Virtual Reality
  • E mobility
  • Car Clinic
Automotive and Mobility Development
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.
Customers & Employees
  • Car Clinic
  • E mobility
  • Customer Insights
  • Design
  • Marketing
Automotive and Mobility Development
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Customers & Employees
  • Car Clinic
  • E mobility
Automotive and Mobility Development
Benchmarking & In-Market
Measuring up to customers’ expectations and vehicle ownership position.
Customers & Employees
  • Automotive
  • Benchmark
  • Customer Experience
Automotive and Mobility Development
Automotive User Experience Tests
How to improve driving and in-car user experience (UX).
Customers & Employees
  • User Experience
  • E mobility
  • Car Clinic

Employee Experience

Customer Experience
Employee Experience
Your employees are your most valuable asset. They differentiate the service you provide to your customers, drive efficiencies and innovation, and ensure your purpose, ambition and strategy can be realised successfully,
Customers & Employees
  • Employee Engagement
  • Employees

Global Science Organisation

Global Science Organisation
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Capabilities
  • Behavioural Science
  • Neurosciences
  • Science
  • Artificial Intelligence (AI)
  • Data Science

Total Operations

Total Operations
Total Operations
Total Operations is Ipsos’ Respondent Access and Data Collection Centre of Excellence.
Capabilities
  • Panels
  • Online Research
  • Telephone Surveys
  • Face to Face