Our solutions

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Market Strategy & Understanding

Market Strategy & Understanding
Consumer Fundamentals
How do I segment people and occasions to maximise business potential?
Consumers & Brands
  • Segmentation
  • Usage & Attitude
  • Target
Market Strategy & Understanding
Shopper Insights
Grow sales in an evolving omnichannel world.
Consumers & Brands
  • Shopper
  • Insights
  • Retail
Market Strategy & Understanding
Brand Positioning
How do I position my brand and portfolio for sustained performance?
Consumers & Brands
  • Brand Measurement
  • Brand Equity
Market Strategy & Understanding
Virtual Testing
Simulating realistic retail environments.
Consumers & Brands
  • Shopper
  • Retail
Market Strategy & Understanding
Category Fundamentals
What can I learn about category behaviour and attitudes that shows me where to play and how to win?
Consumers & Brands
  • Shopper
  • Path to Purchase

Sustainability

Sustainability
Sustainability
Ipsos supporting your Sustainability Journey.
Capabilities
  • Sustainability

Innovation

Innovation
Collective Innovation
Innovate with the collective intelligence of Ipsos HI+AI experts and solutions.
Consumers & Brands
  • Innovation
  • Artificial Intelligence (AI)
  • Product Innovation
Innovation
Artificial Intelligence
Discover, generate, and screen your ideas, concepts, products and packaging with generative and analytical artificial intelligence.
Consumers & Brands
  • Innovation
  • Artificial Intelligence (AI)
Innovation
Innovation and Forecasting
Our solutions evaluate, screen and forecast your innovations and optimise their appeal.
Consumers & Brands
  • Innovation
  • Product Innovation
  • Artificial Intelligence (AI)
Innovation
Product Testing
Ipsos' product testing solution enables clients to achieve product superiority through innovation or renovation.
Consumers & Brands
  • Product Innovation
  • Product Testing
  • Innovation
  • Product Innovation
Innovation
Packaging Research
Evaluate, optimise and forecast the potential of new packaging.
Consumers & Brands
  • Package Testing
  • Innovation
Innovation
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
Consumers & Brands
  • User Experience

Creative Excellence

Creative Excellence
Creative Development
Explore the communication strategy, uncover the best idea and creative route.
Consumers & Brands
  • Brand Measurement
Creative Excellence
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Consumers & Brands
  • Brands
Creative Excellence
Creative|Spark AI
Discover the new age of artificial intelligence (AI) powered ad evaluation to spark your human intelligence (HI) and creative effectiveness.
Consumers & Brands
  • Artificial Intelligence (AI)
Creative Excellence
Creative In-Market
Monitor, evaluate and optimise your campaign performance on air or post airing.
Consumers & Brands
  • Brand Measurement

Brand Health Tracking

Brand Health Tracking
Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
Consumers & Brands
  • Brand Equity
  • Brand Awareness
  • Brands
Brand Health Tracking
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Consumers & Brands
  • Brand Equity

Ipsos MMA

Ipsos MMA
Unified Marketing Mix Modelling & Attribution Solutions
Advising some of the largest global brands with this holistic and unified analytic approach.
Consumers & Brands
  • Marketing
  • Market Research
  • Analytics
Ipsos MMA
Unified Marketing Measurement & Optimisation | MTA
Providing real-time, actionable insights into addressable and owned marketing channels.
Consumers & Brands
  • Analytics
  • Marketing
  • Market Research
Ipsos MMA
Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
Consumers & Brands
  • Marketing
  • Market Research
  • Analytics
Ipsos MMA
Pricing Analytics
Optimising pricing decision-making represents one of the largest, multi-million dollar opportunities for companies to drive incremental sales and profits.
Consumers & Brands
  • Marketing
  • Market Research
  • Analytics

Strategy3

Strategy3
Ipsos Strategy3
Strategy that is ready for the real world of today and tomorrow.
Consumers & Brands
  • Strategy

Channel Performance

Channel Performance
Channel Performance
Real people going to real places, to deliver real impact … driving real performance improvement.
Consumers & Brands
  • Shopper
Channel Performance
Channel Sizing
Size channels and market share … to inform channel entry and growth strategy.
Consumers & Brands
  • Multichannel
  • Omnichannel
  • Product Satisfaction Tracking
Channel Performance
Channel Measurement
We inspect what you expect … to ensure compliance with brand standards.
Consumers & Brands
  • Mystery Shopping
  • Customer Experience

Public Affairs

Public Affairs
Social Research Institute
Methodological and public policy experts based in London, Edinburgh, Belfast and Manchester.
Citizens
  • Society
  • Public opinion
Public Affairs
Behaviour and Social Change Hub
Designing and evaluating policy, programmes, interventions & communications.
Citizens
  • Consumer Behaviour
  • Insights
Public Affairs
Crime and Justice Research
Informing policy across the crime and justice system.
Citizens
  • Crime, Justice, Police
  • Society
Public Affairs
Education, Children and Families
We use innovative methods in research and evaluation to bring together trusted understandings of the most important issues affecting education, children, and families.
Citizens
  • Education
  • Children
  • Family
Public Affairs
Employment, Welfare and Skills
We support the growth of the UK economy through robust and insightful research and evaluation of labour market policy and communications.
Citizens
  • Employment
Public Affairs
Energy and Environment Research
We support the transition to Net Zero, climate resilience, nature recovery and a circular economy through trusted research, insightful analysis and expert evaluation.
Citizens
  • Environment
Public Affairs
Global Advisor
Talking to citizens around the world every month.
Citizens
  • Society
  • International
Public Affairs
Evaluation
We are the leading provider of evaluation services to central UK government and its agencies. We also support regional governments, international organisations, and the EU.
Citizens
  • Evaluations
Public Affairs
Government and Society Research
Dedicated to understanding the big issues and trends in society.
Citizens
  • Society
Public Affairs
Health and Social Care
The health and social care team support the improvement of health and well being and the development and delivery of services, through trusted research, insightful analysis and expert evaluation.
Citizens
  • Public Health
  • Social Care
Public Affairs
Northern Ireland
Providing high quality, innovative research solutions for Northern Ireland
Citizens
  • Northern Ireland
Public Affairs
Artificial Intelligence
Leveraging policy expertise to provide genuine insights for our clients about the nuances of AI.
Citizens
  • Political Monitor
  • Politics
  • Polling
  • Public opinion
Public Affairs
Qualitative Research and Engagement Centre
We provide trusted, expert research which brings the public voice into decision making by putting peoples’ lived experiences at the heart of what we do.
Citizens
  • Qualitative
  • Methodology
Public Affairs
Survey Research Methods Centre
As leaders in survey methodology we ensure our surveys stand up to scrutiny and provide robust answers to our clients’ research questions.
Citizens
  • Methodology
  • Market Research
  • Mobile Survey
Public Affairs
Scotland
We specialise in research and evaluation for the public, private and third sectors.
Citizens
  • Scotland
Public Affairs
Strategy and Advisory
Policy consulting - we work with policymakers to turn insight into impact
Citizens
  • Government
  • Market Research
  • Society
  • Policymaking
  • Public opinion
Public Affairs
Trade, Innovation and Enterprise
We work to understand how businesses, government and the public interact, and shape these relationships with our trusted research.
Citizens
  • Business
Public Affairs
Transport and Infrastructure
We help our clients to make evidence-based decisions in transport, mobility and infrastructure, through social and behavioural research and policy evaluation.
Citizens
  • Transport
Public Affairs
Trend and Syndicated Studies
Local understanding; global context.
Citizens
  • Trends & Prospective
  • Politics
  • Public opinion
Public Affairs
International Social Research
We are a team specialised in international, multi-country research and evaluation across public policy and sustainable development areas. We help our clients understand complex international issues of the day and
Citizens
  • International

Simstore

Simstore
Shopper
Understand purchase decisions and manage your category successfully.
Consumers & Brands
  • Shopper
Simstore
InnoTest
Measure the success of new products in a competitive context.
Consumers & Brands
  • Shopper
  • Innovation
  • Product Innovation
Simstore
Pack
Measure the success of new packs in a competitive context.
Consumers & Brands
  • Shopper
  • Package Testing
Simstore
Planogram
Measure the impact of your planogram and/or POS strategies.
Consumers & Brands
  • Shopper
Simstore
Price
Create a winning pricing strategy.
Consumers & Brands
  • Pricing
  • Shopper
Simstore
Assortment / Line Optimisation
Create a winning product line.
Consumers & Brands
  • Shopper

UK KnowledgePanel

UK KnowledgePanel
UK KnowledgePanel
Ipsos’s UK KnowledgePanel is the UK’s largest online random probability panel, providing total understanding of the UK public for businesses and organisations looking for robust research at unmatched speed.
Citizens
  • KnowledgePanel
  • Panels
  • Online Research
  • Consumer Behaviour
  • Usage & Attitude

Corporate Reputation

Corporate Reputation
Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders.
Citizens
  • Reputation
Corporate Reputation
Key Influencer Tracking
Understand the opinions of the people shaping your reputation
Citizens
  • Key Influencers
  • Reputation
Corporate Reputation
Employee Relationship Management
Providing research and consultancy services for employee engagement, leadership and change management.
Citizens
  • Employee Engagement
  • Employees

Healthcare

Healthcare
Inspiring Better Healthcare
Commercial success in the healthcare sector means putting the patient at the heart of every decision...
Doctors & Patients
  • Healthcare

Ipsos UU - Qualitative

Ipsos UU - Qualitative
Online Qualitative
Video Interactions, QualSpace discussion board, AppLife mobile app: From Face-to-Face to Heart-to-Heart.
Capabilities
  • Qualitative
  • Methodology
Ipsos UU - Qualitative
Immersive Research – Ethnography, Immersions and Empathy
An unfiltered reality of people and their culture, communicated through film.
Capabilities
  • Ethnography
Ipsos UU - Qualitative
Open Exchanges
Explore a theme, a category, a brand. Develop concepts and comms.
Capabilities
  • Qualitative
Ipsos UU - Qualitative
Labs
Build the campaign strategy.
Capabilities
  • Qualitative
  • Communication
Ipsos UU - Qualitative
Curation
Turn multiple data sources into compelling, actionable, in-context insights, ready for activation.
Capabilities
  • Qualitative
  • Curation
Ipsos UU - Qualitative
Workshops
Making insights more impactful to business growth.
Capabilities
  • Qualitative

Online Communities and Panels

Online Communities and Panels
Communities
Engaging online environments for always-on human insights
Capabilities
  • Communities
  • Qualitative
Online Communities and Panels
Custom Panels
Robust online proprietary panels for longitudinal research at scale.
Capabilities
  • Panels
  • Omnibus
  • Qualitative

Data Labs

Data Labs
Data Labs
Ipsos Data Labs is an enhanced offer focused on harnessing our deep data analytics expertise.
Capabilities
  • Data Analytics

Ipsos Synthesio

Ipsos Synthesio
Social Listening Tools by Synthesio
A market-leading AI-enabled consumer intelligence platform.
Capabilities
  • Social Media
Ipsos Synthesio
Applied AI & Unstructured Data Analytics
Making sense of unstructured data with cutting-edge Artificial Intelligence-powered algorithms.
Capabilities
  • Social Media
  • Data Analytics
Ipsos Synthesio
Insight & Advisory Services
In-depth understanding of consumer generated data thanks to artificial intelligence coupled with decades of research rigour.
Capabilities
  • Social Media
  • Analytics

Observer

Observer
Data & Delivery
No matter what the question is, or where you want to ask it, Ipsos has the answer.
Consumers & Brands
  • Data Collection
  • Omnibus
Observer
SampleOnly
SampleOnly service giving you fast and direct access to Ipsos’ highly engaged respondent sources.
Consumers & Brands
  • Panels
  • Omnibus

Ipsos.Digital Platform

Ipsos.Digital Platform
FastFacts
Get fast answers to virtually any business question with Ipsos.Digital’s ad-hoc survey solution.
Capabilities
  • Digital
  • Panels
  • Omnibus
Ipsos.Digital Platform
Ipsos.Digital Platform
World-class market research in the blink of an eye
Capabilities
  • Methodology
  • Innovation

Audience Measurement

Audience Measurement
Measurement of TV/Video Viewing
Sizing, profiling and monetising the TV/video viewing audience.
Customers & Employees
  • Television
  • Audience Measurement
  • Media Measurement
  • Media
Audience Measurement
Measurement of Radio/Audio/Podcast Listening
Understanding the radio/audio/podcast listening audience.
Customers & Employees
  • Radio
  • Audience Measurement
Audience Measurement
Measurement of Readership
Understanding reader behaviour across publisher media platforms.
Customers & Employees
  • Newspaper
  • Audience Measurement
Audience Measurement
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Customers & Employees
  • Media Measurement
  • Cross Media
Audience Measurement
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Customers & Employees
  • Audience Measurement
  • Outdoor
Audience Measurement
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Customers & Employees
  • Audience Measurement
Audience Measurement
Digital Audience Measurement
Understanding audiences of digital media.
Customers & Employees
  • Audience Measurement
  • Digital
  • Mobile
Audience Measurement
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Customers & Employees
  • Data Science
Audience Measurement
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Customers & Employees
  • Syndicated Surveys
  • Global Business Influencers
  • B2B
  • Affluent Survey
Audience Measurement
Population Movement Tracker
Tracking travel before, during and after the coronavirus pandemic.
Customers & Employees
  • Audience Measurement
  • Tracking

Media Development

Media Development
Media Development
Understanding audiences: who they are, how they make content choices, and how media companies can engage and monetise them.
Customers & Employees
  • Media
  • Media Measurement
Media Development
Ipsos Tech Tracker
From 2012 until 2020, the Tech Tracker provided bi-annual face-to-face monitoring of device ownership and usage in Britain, as well as general attitudes toward technology and technology companies/policies.
Customers & Employees
  • Tech Tracker
  • Media Measurement
  • Social Media

Customer Experience

Customer Experience
Customer Experience
Delivering a Return on Customer Experience Investment.
Customers & Employees
  • Customer Experience
  • Customer Relationship
Customer Experience
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Customers & Employees
  • Customer Experience
  • Customer Insights
Customer Experience
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience delivers on their Brand Promise.
Customers & Employees
  • Customer Experience
  • Customer Insights
Customer Experience
Employee Experience
Your employees are your most valuable asset. They differentiate the service you provide to your customers, drive efficiencies and innovation, and ensure your purpose, ambition and strategy can be realised successfully,
Customers & Employees
  • Employee Engagement
  • Employees
Customer Experience
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Customers & Employees
  • Customer Experience
  • Customer Insights

Omnibus

Omnibus
Omnibus Surveys
For fast answers you can trust, choose from our range of world class Omnibus survey research solutions.
Capabilities
  • Omnibus
  • Panels
  • Telephone Surveys
  • Face to Face
  • Online Research
Omnibus
Online Omnibus (I-Omnibus)
Ipsos Online Omnibus offers a great compromise between speed, price and sample representativeness.
Capabilities
  • Omnibus
  • Quantitative
  • Online Research
  • Mobile Survey
  • Device Agnostic
Omnibus
Face-to-Face Omnibus (Capibus)
Ipsos Face-to-Face Omnibus offers the most representative sample of a population.
Capabilities
  • Omnibus
  • Face to Face
  • Quantitative
Omnibus
Telephone Omnibus (CATI)
Ipsos Telephone Omnibus offers the fastest turnaround possible via an offline solution.
Capabilities
  • Omnibus
  • Quantitative
  • Telephone Surveys
Omnibus
Overnight Omnibus Research Solutions
Ipsos's overnight omnibus research solutions allow you to react fast to your burning questions, competitor activity and market events.
Capabilities
  • Omnibus
Omnibus
International Omnibus
Ipsos International Omnibus is used to research just about any market in the world.
Capabilities
  • Omnibus
  • Quantitative
  • International

Automotive and Mobility Development

Automotive and Mobility Development
Early Stage
How to make future vehicle and mobility concepts successful.
Customers & Employees
  • User Experience
  • Consumers
  • Automotive
Automotive and Mobility Development
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.
Customers & Employees
  • User Experience
  • E mobility
  • Automotive
Automotive and Mobility Development
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Customers & Employees
  • User Experience
  • Qualitative
  • Automotive
Automotive and Mobility Development
Automotive User Experience Tests
How to improve driving and in-car user experience (UX).
Customers & Employees
  • User Experience
  • Automotive
Automotive and Mobility Development
Benchmarking & in-Market
Measuring up to customers’ expectations and vehicle ownership position.
Customers & Employees
  • Market Research
  • Marketing

Employee Experience

Customer Experience
Employee Experience
Your employees are your most valuable asset. They differentiate the service you provide to your customers, drive efficiencies and innovation, and ensure your purpose, ambition and strategy can be realised successfully,
Customers & Employees
  • Employee Engagement
  • Employees

Global Science Organisation

Global Science Organisation
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Capabilities
  • Science

Total Operations

Total Operations
Total Operations
Total Operations is Ipsos’ Respondent Access and Data Collection Centre of Excellence.
Capabilities
  • Methodology