Scotland

Purpose + Mission 

Our research helps clients make better, evidence-based decisions. Our Edinburgh team are experts in public policy research. We understand the distinct needs of our Scottish clients, and we have the resources and reach of an international company.

Approach 

We work collaboratively with our clients to design and deliver impactful research and evaluation. 

Our projects range from small-scale, qualitative solutions, to long term, large-scale surveys, such as the Scottish Household Survey, and complex evaluations of Scottish policy interventions, such as the Review of the Scottish Welfare Fund. Other specialisms include: 

• Campaign testing and tracking
• Deliberative panels
• Juries and citizen’s assemblies 
• Polling

We run several regular omnibus surveys to provide a cost-effective way to understand the views of the general public in Scotland, and specific groups, including parents, young people (Young People in Scotland Survey), and Members of Scottish Parliament (MSPs).

Integrated solutions 

We work with teams from across Ipsos UK to deliver many of our projects. This includes making use of the latest tech innovations such as app-based diary tools; or working with behavioural experts to identify effective policy interventions. Our specialisms include: 

• KnowledgePanel
• Policy evaluation
• Behavioural science 
• Public opinion polling
• Corporate reputation
• Qualitative research and engagement centre (including deliberative research and public panels)

Senior leadership team 

Dr. Emily Gray, Managing Director, Ipsos Scotland Emily leads Ipsos’ team in Scotland. She has over two decades’ experience of quantitative, qualitative and mixed-methods research, including the past 16 years at Ipsos, where her previous senior-level roles include central government research, international social research and public sector communications. Emily brings expertise in public opinion, Scottish politics and climate change.	Lorraine Murray, Deputy Managing Director, Ipsos Scotland Lorraine has over 20 years’ experience of social policy research. She has expertise in qualitative and quantitative methods and in mixed-method evaluations. She has worked across a wide range of policy areas but has a particular interest in children and families research and in justice research.	Rachel Ormston, Research Director, Ipsos Scotland Rachel has worked in applied research in Scotland for over 20 years. She is highly experienced in leading complex research projects and evaluations. She has a particular interest in understanding public attitudes, politics, poverty and inequality, diversity and inclusion, and research ethics (Rachel is a member of Ipsos’s Ethics Group).
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Insights

• Paying a price for rural living, Erin Simpson
• Over half of Scots think Nicola Sturgeon’s resignation damages case for independence
• Where now for Labour in Scotland as they struggle to displace SNP? Rachel Ormston
• After 15 years in power, this SNP juggernaut is remarkable, Emily Gray