Scotland

Ipsos has been delivering quality market research and insight to our clients in Scotland since 1997. We specialise in public policy research for the public, private and third sectors.

Our Edinburgh-based team combine an in-depth understanding of the distinct needs of Scottish clients, with the resources and reach of an international company. Our research ranges from small-scale, fast turnaround qualitative projects, to long-term, large-scale surveys, like the Scottish Household survey, and complex evaluations of Scottish policy interventions.

Our experts cover multiple policy areas, including business, children and families, crime and justice, education, energy and environment, health, housing, infrastructure, politics, public engagement and dialogue, and public sector reform.

Our omnibus surveys

‘Omnibus’ surveys allow clients to commission a number of questions, with the administration and operational costs shared across a number of clients. This makes them a cost-effective option for collecting robust data. Our current Scottish omnibus surveys include:

• Scottish Opinion Monitor – a robust telephone survey with a representative sample of 1,000 adults (aged 16+) living in Scotland. Our Scottish Political Monitor is one of the only public opinion surveys in Scotland which contacts people by telephone rather than relying on opt-in panels – making it more representative of the Scottish public.
• MSPs survey – an annual survey of MSPs, enabling you to assess and track their awareness and favourability towards your organisation.
• Young People in Scotland – a school-based omnibus, devoted to exploring the views, experiences and aspirations of young people
• Survey of Scottish Parents – which provides a unique opportunity to explore the views of parents of children aged 0-18

If you are interested in discussing a research project with us – whether large or small – please get in touch.

Latest publications and findings from Ipsos in Scotland

Our Scottish Political Monitor has been running since 2009, providing a unique times series on social and political attitudes, including voting intentions. Read our latest findings on voting intention, attitudes to independence, and more.

Our other recent publications include:

• Glasgow Citizen’s Assembly report on the climate emergency, reporting on our work with an Assembly of 50 Glasgow Citizen’s to consider how the city can make a ‘just transition’ to net zero by 2030
• The impact of COVID-19 on wellbeing in Scotland, drawing on four waves of telephone surveys
• Latest findings from our Rural Scotland Business Panel survey, exploring the key issues and priorities facing businesses in rural Scotland
• Public awareness of climate risks and opportunities, to inform more effective engagement on the Climate Crisis
• Citizen’s jury on public attitudes to the uses of health risk prediction models in government responses to public health crises (like COVID-19)
• A qualitative evaluation of Get into Summer, which assessed the impact of enhanced summer activity provision to help address the negative impacts of the pandemic for children and young people in Scotland
• Net zero behaviours in the recovery from COVID-19, which followed a cohort of people in Scotland through different phases of Covid restrictions to understand behaviours with a positive or negative impact on net zero and whether changes were likely to ‘stick’
• Research on how effectively local health systems provide support for pregnant women and young children to have a healthy weight.