Ipsos | Scotland
Public Affairs


We specialise in research and evaluation for the public, private and third sectors.

Purpose + Mission 

Our research helps clients make better, evidence-based decisions. Our Edinburgh team are experts in public policy research. We understand the distinct needs of our Scottish clients, and we have the resources and reach of an international company.


We work collaboratively with our clients to design and deliver impactful research and evaluation. 

Our projects range from small-scale, qualitative solutions, to long term, large-scale surveys, such as the Scottish Household Survey, and complex evaluations of Scottish policy interventions, such as the Review of the Scottish Welfare Fund. Other specialisms include: 

  • Campaign testing and tracking
  • Deliberative panels
  • Juries and citizen’s assemblies 
  • Polling

We run several regular omnibus surveys to provide a cost-effective way to understand the views of the general public in Scotland, and specific groups, including parents, young people (Young People in Scotland Survey), and Members of Scottish Parliament (MSPs).

Integrated solutions 

We work with teams from across Ipsos UK to deliver many of our projects. This includes making use of the latest tech innovations such as app-based diary tools; or working with behavioural experts to identify effective policy interventions. Our specialisms include: 

Senior leadership team 

Dr. Emily Gray - Ipsos Scotland
Dr. Emily Gray, Managing Director, Ipsos Scotland

Emily leads Ipsos’ team in Scotland. She has over two decades’ experience of quantitative, qualitative and mixed-methods research, including the past 16 years at Ipsos, where her previous senior-level roles include central government research, international social research and public sector communications. Emily brings expertise in public opinion, Scottish politics and climate change.

Lorraine Murray - Ipsos Scotland
Lorraine Murray, Deputy Managing Director, Ipsos Scotland

Lorraine has over 20 years’ experience of social policy research. She has expertise in qualitative and quantitative methods and in mixed-method evaluations. She has worked across a wide range of policy areas but has a particular interest in children and families research and in justice research.

Rachel Ormston - Ipsos Scotland
Rachel Ormston, Research Director, Ipsos Scotland

Rachel has worked in applied research in Scotland for over 20 years. She is highly experienced in leading complex research projects and evaluations. She has a particular interest in understanding public attitudes, politics, poverty and inequality, diversity and inclusion, and research ethics (Rachel is a member of Ipsos’s Ethics Group).

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