Shopper Insights

As global leaders in Shopper Insights, we have a diverse suite of tech-driven agile solutions to deliver holistic insights that help you understand conscious and non-conscious shopper needs at every inflection moment; what shoppers think, how they act and therefore how to influence them, to drive sales.

We bring insights to life to enable you to drive better shopper experiences and build stronger relationships with retail partners.

Shopper Insights

Purchase Decision Journey

Our Purchase Decision Journey provides a deep understanding of the path to purchase. It delivers a category level view of purchase behaviour and drivers, considering your brand(s) as well as competitors’, allowing you to optimise pre-store messaging and in-store activations, in physical and digital retail.

We work across all sectors, and our clients include FMCG/CPG, tech companies, durables, retailers and services, etc. Our approach can be used to understand any type of purchase, given the flexibility of our integrated tool kit.

Missions & Channel Strategy

We help you understand the motivations and context behind shopper missions, how they plan and the factors driving channel choice.

Informing Optimal Merchandising

We enable you to better understand shopper dynamics at point of purchase, through a combination of qualitative and passive measurement, including eye tracking, as well as quantitative analytics to define the decision tree and category adjacencies.

Longitudinal trends

We help you keep track of trends in retail, and evolving shopper behaviour, e.g. changes in shopper behaviour from key moments/events from year to year, such as festive season shopping or Black Friday.

Shopper Pulse

Shopper Pulse ensures that, in a rapidly evolving commerce and competitive landscape, your stakeholders remain informed of key developments to make rapid tactical or strategic decisions. We offer quick turn cost effective solutions, with the service levels, consultation and thoughtful analysis that you’d expect from Ipsos.

Learn how Shopper Insights can work in conjunction with Virtual Testing, Channel Sizing, Execution Measurement, and Mystery Shopping to improve channel performance.

To read our latest thought leadership, head to Innovation & Knowledge: Consumer & Shopper and Beyond omnichannel to convergent commerce. To listen to our Customer Perspective podcast, head here.