Customer Perspective is a podcast aimed at all of you who are concerned, in some way, with helping your organisation deliver on its Brand Promise to customers; so whether you’re a Customer Experience practitioner, lead CX measurement and management programmes, head up Mystery Shopping, Execution Management, are responsible for the performance of sales and service channels, or functions, and their role in delivering customer success … then this podcast is for you.
Welcome to Season 5
If you’d like any more information about anything discussed on this podcast or if you’d like to have a question answered, contact [email protected]
Season 5: Episode 5 – Hear from Jasper Lam, CX leader at TD Bank in Canada: We are delighted to welcome Jasper Lam from TD, which serves 24 million customers around the globe, and is the sixth largest bank in North America, by branches. TD’s mission is to give clients the best banking experience possible, every day. Jasper’s team is responsible for Customer Experience Strategy, Customer Experience Measurement and Analytics, CX Metric Operations and Transformation, and the Customer Journey Framework. We’re also joined by Ray Kong, a President in our Ipsos Client Organisation, and he’s previously led our CX business in South Africa and Canada – so also a man who knows a thing or two about CX!
Jasper and Ray share their views on how customers’ needs and expectations have changed over the past few years, great examples of organisations who are ‘getting it right’, and how TD Bank creates the culture that enables their staff to deliver that ‘legendary service’. Jasper and Ray also give the lowdown on customers’ changing relationships with money and their banks, how the ‘value equation’ is evolving, and what that means for brands. We’re already looking forward to Jasper coming back to talk more about CX and EX.
Season 5: Episode 4 – Men’s Beauty: Evolving Attitudes and Fresh Insights: New Ipsos research shows men having expressed increased interest in purchasing male cosmetics in recent years, exposing an opening for brands to target this cohort, and signalling a likely evolution in the definition of masculinity. Overall, 15% of heterosexual men aged 18–65 in the U.S. currently use male cosmetics and makeup; an additional 17% would consider using it in the future.
We’re joined by two expert guests, both from Ipsos in the U.S.: Carlos Aragon, a Vice President, in our Channel Performance business and Kristy Click, Senior Client Officer – and they’re co-authors of our recently published PoV, ‘There’s a market for men’s cosmetics – and a generation gap’. Carlos and Kristy share a brief history of men’s grooming, skincare and cosmetics products, describe how expectations and behaviours have changed, tell us about the products that are being added to routines and benefits sought, conversations that are taking place on social media and what’s/who’s topping the social media chats, and give advice to brands wanting to reach men searching for skincare and cosmetics products, and tap into the massive growth potential in this area.
Season 5: Episode 3 – Driving compliance at the frontline: The goal of regulators around the world is to ensure that the markets they regulate are functioning well, that the companies they oversee abide by the law, and that consumers do not suffer the consequences of malpractice. It is mandatory for compliance teams to ensure their organisations comply with regulatory requirements – and prove it. If organisations do not perform in line with regulatory expectations, and consumers suffer as a result, the commercial impact can be significant. The scale of regulator fines and consumer claims over the past decade is testament to the fact that too many organisations have failed.
This week, we are joined by Ipsos’ Andy Firth, Head of Analytics and Insight in our UK Channel Performance team, mystery shopping expert, and author of our recently published Driving compliance at the frontline paper. Andy talks about the ways to mitigate such risk, and the tools to measure and drive compliance, including Mystery Shopping, a key methodology in the toolkit.
This podcast is recommended listening for any organisation – regulators and the regulated – interested in ensuring that frontline staff are adhering to regulatory standards and treating customers fairly.
Head here to read the paper.
Season 5: Episode 2 – Hear from Helen Campbell-Watt, Head of Wealth Client Insight & Experience at Coutts: We are delighted to welcome Helen, a woman of many firsts, from Coutts, and Jamie Thorpe, our Ipsos UK Head of XM. Helen shares the genuinely fascinating story of Coutts, which was set up in 1692, and became one of the best-known private banks in the world. Serving the likes of royalty, politicians, business leaders … indeed, “history makers to penalty takers”, an incredibly diverse, high net worth customer base, with high expectations, brings, of course, unique challenges. But Coutts is an organisation where client focus comes from the top, has “culture embedded in the client”, and “the client is always on the agenda”; it has “3 metrics and client is one of them”.
Helen tells the story of Coutts’ incredible history, highlighting philanthropy and innovation (in 1963, for example, Coutts became the first British bank to use computerised accounts). But the story continues, and we hear about Helen’s futures desires … with the metaverse firmly on that list. There’s no doubt about it, you will love listening to Helen and Jamie – and as a man who’s seen more than his fair share of exceptional Customer Experience, when Jamie’s impressed, you know it’s got to be special. And thank you, Helen, for those lovely comments about Ipsos!
Season 5: Episode 1 – Hear from Aimie Chapple, CEO of Capita Experience: We are delighted to welcome Aimie Chapple, CEO of Capita Experience, to our opening episode of Season 5 of Customer Perspective; our first episode in 2022. Aimie’s team at Capita, a consultation, transformation and digital services business, supports clients in creating frictionless experiences for their customers and stakeholders in the UK, and internationally.
Jamie Thorpe, our Ipsos Head of Experience Management, closed out Season 4, and he’s back to kick off the New Year. Jamie grills Aimie, in the nicest possible way, on what CX means to Capita, customer expectations, empowering staff on the front line to deliver on those expectations, linking CX to financial return (ROCXI – delivering a Return on CX Investment, always a great topic of conversation!), the ‘one CX thing that she wishes everyone knew’ (how would you answer that?), and, of course, about the work the work that Capita is doing with Ipsos to deliver even greater CX.
Happy New Year to all our Customer Perspective listeners. Here’s to a happy, healthy and successful 2022! Thanks for getting us off to a great start, Aimie and Jamie.
If you’d like any more information about anything discussed on this podcast or if you’d like to have a question answered, contact [email protected]
Season 4: Episode 7 – Hear from Mark Billingham, Group Customer Operations & CX Director for The Very Group: Welcome to our final episode of Season 4, and 2021. Never fear, we’ll be back with Season 5 next year, in January (another great episode already lined-up).
In this episode, we’re joined by Mark Billingham, Group Customer Operations & CX Director for The Very Group, with The Very Group being the UK's largest integrated retail and financial services provider – it’s the home of Very.co.uk and Littlewoods.com. We’re also delighted to be joined by Ipsos’s head of XM, Jamie Thorpe. Mark takes time away from his very busy schedule (it’s Christmas time in retail …) to discuss some of our very favourite Customer Perspective topics, including the importance of getting CX ‘right’ and why, successfully delivering that all important omnichannel experience, where CX is going, and the challenges that lie ahead.
The last time I saw Mark was at the ECCCSA | European Contact Centre & Customer Service Awards, where I presented his customer care team with the gold award for the best customer service team in Europe – and, in fact, his team scooped three awards … an amazing achievement (and an amazing night)! Congratulations, again, Mark – and thanks for the interview.
Season 4: Episode 6
Season 4: Episode 5 – Beyond omnichannel retail to convergent commerce: The last few years have seen channels and consumer engagement touchpoints mushroom. At the same time, digital and physical environments are converging. Today’s environment is all about channels that are simultaneously fragmented and coming together: convergent commerce. We are delighted to welcome Alison Chaltas, Ipsos’ global lead of Omnichannel, and co-author of recently published thought leadership paper, ‘Beyond omnichannel retail to convergent commerce’. In our podcast, Alison ensures we are all clear on what convergent commerce means, and then explores some of the emerging channels where convergent commerce is evident, their impacts on consumer/customer journeys, touchpoints, and what this means for brands, including those operating in the Direct to Consumer (DtC) space. We get channel geeky … phases likes de-averaging, bifurcation and replication of sensorial experiences may pass our lips … but there’s something for everyone here; these changes are impacting us all.
To hear more from Alison, sign up for our Ipsos' KEYS webinar on 18th November. Alison’s paper is here as is the Ipsos' Omnichannel resource website. Plus check out the new Channel Performance Management paper we mention, which features several sector-based case studies, and sets out to support those charged with measuring and managing the performance of the channels in their organisation – physical, contact centre, and digital – to drive brand growth. Head to this link to find out more about the ECCCSAs | European Contact Centre & Customer Service Awards. Ipsos’ latest CX, Channel Performance and Omnichannel specific thinking may be found via these links.
Season 4: Episode 4 – The role of UX in driving brilliant CX: Our world is undergoing digital transformation and the Customer Experience is changing – from offline to online, from real life to virtual, from aided to self-administered, and so on. Understanding the changing UX requirements, moments, pain points and areas of delight, are key. Our Ipsos' UX teams have been working on many areas where UX can drive a more positive Customer Experience, for all members of society. Katharine Davis, Head of UX, and Damian Rees, UX Director, both from our Europe team, are here to highlight a few of them, covering: what is UX, where it’s come from, and why it’s so relevant to the CX agenda right now; how Customer Experience and expectations are changing with the move to a digital world; the areas that need to be considered to ensure that experiences are just as good as, if not better than, ‘before’; the key components of good User Experience; inclusive UX and compassionate design, and the benefits to both users and organisations; plus a few predictions thrown in for good measure.
To hear more from Katharine and Damian, head to their on-demand webinar: User Experience (UX): what makes the difference between success or failure?. Our latest CX and Channel Performance thinking may be found here.
Season 4: Episode 3 – Hear from Dominik Brinkmann, Head of Dealer Network Development & Customer Experience, for India & Asia-Pacific, at Stellantis: We are delighted to welcome globe-trotting, mobility expert, Dominik Brinkmann of Stellantis, and Amrutha Murthy, who leads our Channel Performance and Customer Experience business at Ipsos in Australia. Stellantis is a leading global mobility player, formed from the merger of PSA and FCA, with an iconic brand portfolio, including Alfa Romeo, Chrysler, Citroen, Fiat, Jeep, to name but a few. Dominik, wearing one of his 14 tops (one for each brand), and using the language of (organisation) ‘families’ and ‘fans’, shares his take on changing customer expectations and channel usage, the recipe for success in delivering personalised experiences across channels, working closely with the dealership network to deliver brilliant experiences, a peek into the future, and, of course, driving results on the back of his Channel Performance Mystery Shopping programme; driving better impact.
Season 4: Episode 2 – Bridging the Brand Experience Gap: Brand and experience are becoming increasingly intertwined, creating a powerful intersection to which organisations must pay attention. An explicit understanding of the role of Customer Experience (CX) and its impact on brand equity and growth is needed to build strong brands. This week, we are joined by Ipsos’ Catherine Burton, Global Equity Lead, Brand Health Tracking, and Jean-Francois Damais, Global Chief Research Officer, Customer Experience, authors of our recently published Bridging the Brand Experience Gap paper. In this podcast Catherine and Jean-François introduce Brand CX Forces, which enables organisations to bridge any gap that may exist between what a brand promises to deliver and how people interact with the brand through CX – allowing organisations to ensure their brand building and CX activities are working harmoniously to drive the critically important business goal of achieving and maintaining brand growth. Head here to read their paper, or watch the webinar mentioned.
Season 4: Episode 1 – Hear from Kuwait-based Al Mulla Group, Managing Director, Hormuzda Davar: We are delighted to welcome our first Ipsos' Customer Perspective podcast guests from Kuwait to open Season 4. Meet Hormuzda Davar, Managing Director, responsible for Trading, Manufacturing & Financial Services at Al Mulla Group, and Joel Fernandes, from our Ipsos CX business. Al Mulla Group is a leading diversified privately held business group based in the State of Kuwait, and represents over 200 internationally renowned brands. Al Mulla Exchange was recently ranked 3rd in the entire Middle East and top in Kuwait, by Forbes magazine, as a Fintech, for its remittance and money transfer app. Kuwait’s first remittance app, which enables customers to transfer money in Kuwait and abroad, has processed transactions valued at over $1 billion. We cover a great deal in 30 minutes, including an overview of Kuwait of today, how the remittance business has transformed, the story behind the success of Al Mulla Group, and, of course, the role of CX in that success, across physical and digital channels, including that leading app!
If you’d like any more information about anything discussed on this podcast or if you’d like to have a question answered, contact [email protected]
Season 3: Episode 17 – Renewed competitive challenge for grocers as consumers return to old habits. During the pandemic, Ipsos research indicated US consumers were spending more at grocery stores, with four out of 10 spending $200 or more per month. However, as the pandemic subsides, nearly half (49%) expect to decrease their grocery store spend for meals. At the onset of COVID-19, grocers and big-box players implemented or expanded delivery and pickup services, to adapt to the pandemic environment, meet customers’ needs and grow meal spend. But winning space in consumers’ refrigerators and tables for meal occasions requires more than that …
This week, we are joined by Ipsos’ Jaime Tarud, who claims never to have missed an episode of Customer Perspective! He’s a Director in our US Channel Performance team. He co-authored, with Mike Murphy, a recent paper Grocers Face Renewed Competitive Challenge as Consumers Return to Old Habits, addressing the question of what will influence consumers to continue to spend their meal dollars with their grocery store in a post-pandemic world.
Episode 17 brings us to the end of Season 3. Thank you for joining us and hope you enjoyed listening. We’ll be back with Season 4 in September, and already have some amazing guests lined up. We look forward to talking to you again, then. In the meantime if you have any guest/content suggestions, do get in touch with us at [email protected].
Find out more about our latest Ipsos CX and Channel Performance thinking
Season 3: Episode 16 – Hear from Kia’s Customer Experience Manager, David Hart: CX that inspires. We are delighted to welcome David Hart, Customer Experience Manager for Kia, along with our very own Jamie Thorpe, Head of XM. David, with his wealth of auto and CX experience, speaks to us on the back of yet another record sales month at Kia, with market share now topping 5%. He describes some of the keys to that success, with an unrelenting focus on the customer/employee and CX, of course, sitting at the very heart. Inspired business foresight, brilliant product, super-strong partnerships with dealer networks, empowered dealers, bridging the gap between physical and digital, and the power of CX social all play a role … But those of you who know Jamie, won’t be surprised to learn that’ it’s Kia’s ‘double closed loop’ driving improved results that really warms his ‘CX geek heart’. And, apparently, there’s even better to come. Yes, we’ve invited David back to share. Enjoy!
Season 3: Episode 15 – EX:CX, a view from South Africa. Our ‘around the world Customer Perspective trip’ continues. This week, we’re in South Africa with renowned CX experts, Nic Callegari and Ipsos’ very own Kendall Rynders. As well as being a CX master, including 10 years at MultiChoice Group where he was Senior Manager for CX, and CX Design Lead at Nedbank, Nic’s had a stint in journalism and PR, so knows how to put his point across. And check out his LinkedIn profile – this man has some interesting hobbies! He describes himself as an Employee Experience Advocate and that’s where this podcast takes us – focusing on the importance of the employee in delivering brilliant CX. Ask yourself, are you/your employees ready to answer Nic’s three non-negotiable questions: 1) who are you?; 2) what do you stand for – your purpose, values …?; 3) what battles do you choose to fight?
To learn about our recent Ipsos CX Global Voices research – 1,000+ CX professionals interviewed across 50+ markets – head to our on demand webinar: Webinar Recording | CX GLOBAL VOICES | Ipsos
Season 3: Episode 14 – Hear from Vietnam CX industry leader. We are thrilled to welcome our first Ipsos Customer Perspective podcast guests from Vietnam, and what a first: meet Luu Ky Nam, who dedicated 25 years to the life insurance industry, with his latest role being Chief Strategy and Transformation Officer of AIA Vietnam (the largest independent publicly listed pan-Asian life insurance group); and Rakesh Dayal, of Ipsos Vietnam, our CX expert, focusing on Banking & Financial Services. We cover a lot in 30 minutes, so get up to speed with an overview of Vietnam, how the insurance sector has grown and evolved, noting the transformative impact of Customer Experience. As Mr Nam embarks upon his ‘gap year’, he shares some advice for leaders, including his success formula for growth, and how companies should leverage CX to differentiate and lead their industry – head to Coachagy.com for more.
To learn about our Ipsos CX Global Voices research – 1,000+ CX professionals interviewed across 50+ markets – head to our on demand webinar: Webinar Recording | CX GLOBAL VOICES | Ipsos
Season 3: Episode 13 – The Key To Your CX Success: Finding the right customer experience KPI for your business. Key Performance Indicators (KPIs) are central to customer experience measurement and management, serving to drive customer-focused action and improved business performance. This week, we are joined by Ipsos’ Fiona Moss, author of our latest CX whitepaper, The Key To Your CX Success. Fiona, Head of our Global CX Analytics team, explores how organisations can determine the right CX KPIs to drive business performance, with a specific focus on: the key ingredients of a good KPI; how organisations can validate their CX KPIs; linking KPIs and real-life business outcomes – ‘Delivering a Return on CX Investment (ROCXI)’; and how to drive action through the right diagnostics. It boils down to one central question: which commercial outcome matters most to your business and does your CX KPI reflect it?
Head here to read the other whitepapers mentioned: When Difference doesn’t mean Different: Understanding cultural bias in global CX programmes | Ipsos; Money talks or budget walks | Ipsos; The Forces of Customer Experience | Ipsos.
Season 3: Episode 12 – Hear from Samsung’s European Senior CX Strategy Manager, Darren George: CX in the fast lane. We are delighted to welcome Darren George of Samsung, along with our most loyal Customer Perspective Ipsos guest, Jamie Thorpe, Head of Experience Management. We’re always glad to have Jamie back, as he brings with him such great guests! Darren packs an enormous amount into this week’s podcast, including, but not limited to, the role of CX at Samsung, renowned for the fast pace at which it operates – and the resultant rewards of focussing on CX, expectations of Samsung’s customers and how the organisation delivers on their brand promise – via the front line and back office – and how brand and experience come together. Plus, there’s lots of discussion about the importance of a single view of the customer across channels – physical, digital and contact centre – and along the customer journey. Of course, we cover how CV has evolved and what’s coming down the tracks. Read more about a couple of points covered: When Difference doesn’t mean Different: Understanding cultural bias in global CX programmes | Ipsos and hot off the press: The Key To Your CX Success | Ipsos: Finding the right Customer Experience KPI for your business.
Season 3: Episode 11 – Hear from Decathlon Digital Director, Gergely Román: Delivering an omnichannel experience. We are delighted to welcome Gergely Román, Digital Director at Decathlon, the largest sporting goods retailer in the world. Gergely is based in Budapest, as is our Ipsos guest, Annamária Földes, who leads our Customer Experience and Channel Performance business in Hungary. Of course, no CX discussion is complete these days without a focus on the omnichannel experience and Gergely tells us how he and his team deliver that ‘Decathlon Experience’. Listen in to also hear about their customers’ changing needs, expectations and behaviours, and how they are supporting staff to deliver, whilst adapting to the ‘new normal’. There’s much to be proud of at Decathlon in terms of their Corporate Social Responsibility (CSR) initiatives, and sounds like they have a lot of fun along the way!
Season 3: Episode 10 – Hear from Whitbread – a relentless focus on CX. This week we are delighted to welcome Stuart Bluck, Senior Insight Manager at Whitbread. Whitbread are hospitality experts, running some of the UK’s most-loved brands and operating over 800 hotels across the UK and Germany, as well as some of the nation’s favourite restaurant chains. In the face of major challenges to the sector over the past year, Whitbread has continued with an unfaltering commitment towards CX. Stuart shares the thinking behind this and the business benefits they are deriving from such a focus. He tells us how he puts his team to work – across CX, research and insight – including building a leading CX measurement ecosystem to drive decision-making.
Season 3: Episode 9 – Hear from Chief People Officer, Andrew Stephenson of EQ – talking EX, CX, BX … This week we are delighted to welcome Andrew Stephenson of EQ, international specialists in payments and technology-led services, and our very own, Jamie Thorpe, Head of Experience Management (XM). Andrew specialises in developing customer focussed cultures in organisations. He has a long history in retail leadership, plus his non-exec. roles include being an advisor to the board committee for CX at HMRC. If anyone can talk about the relationship between Employee, Customer and Brand Experience – and, of course, financial impact, it’s Andrew! Listen in to also hear Andrew’s take on how CX has evolved, how to get it right, including at that point when ‘normal service’ resumes, and what’s next for the CX profession. We discuss ROCXI (Return on CX Investment), of course! Check out ‘Money Talk or Budget Walks’ for more information.
Season 3: Episode 8 – Hear from Park Place Technologies: B2B CX brilliance brought to life. This week we are delighted to welcome Jennifer Deutsch, Chief Marketing Officer, and Nicola Buckley, Executive Vice President, of Park Place Technologies, and Helen Bywater-Smith, our Ipsos Global Head of CX Service Design. Park Place empowers businesses to improve operational speed and maximise uptime across their digital infrastructures. Jennifer and Nicola talk to us about the secrets behind the organisation’s 30 years of employee growth, technology innovation and company success. You won’t be surprised to learn that a relentless focus on Customer Experience plays a major role! B2B CX-ers, we guarantee you will be quoting chunks from this podcast. For those who you who tuned into Matthias Kraus’ episode last week (Ep. 7), about what makes for great CX measurement and management, this week you’ll hear those factors brought to life. Thanks Jennifer and Nicola – and happy anniversary!
We mention Ipsos’ B2B CX Sessions, our series of roundtable discussions with CX practitioners and experts who work in B2B. Check out the latest reports. If you’d like to hear more from Helen, head to Ep. 3 (Season 3) for her ‘what, when and how’ of CX Service Design.
Season 3: Episode 7 – CX measurement and management … nailing great! This week we are joined by Matthias Kraus, who leads our Customer Experience business in Germany. He joined Ipsos last year, and we were delighted that he did! He brings with him incredible CX experience, from E.ON where he was VP Customer Insights and Experience, McKinsey, IBM … and just in case, in the words of Shania Twain, that don’t impress you much, he’s an endurance athlete, into ultra-marathons, and long-distance triathlons. So when Matthias describes great CX as a marathon, not a sprint, we reckon he knows what he’s talking about. Join us to learn more about what makes for truly great CX measurement and management. And just when we thought he could not impress us more, turns out he’s a big Customer Perspective podcast fan.
Season 3: Episode 6 - Take Mystery Shopping Results to the Next Level. How can companies best capitalise on the troves of mystery shopping performance management and strategic data they gather? Three overarching factors are critical. The first two are vital and well-understood by many companies, if not always realised. The third is what can truly elevate a programme, and separate a company from its competition. This week, we are joined by the author of a recently published Ipsos paper, ‘Take Mystery Shopping Results to the Next Level’: Mike Murphy, VP, Client Success in our US Channel Performance business. Mike shares his take on those three factors, including that ‘last mile’ of turning data into a better experience for customers, and improved business results.
Read the paper here, Find out more about Customer Experience, and Channel Performance: Mystery Shopping, Retail Performance and Retail and Consumer Intelligence at Ipsos, and read about our latest thinking.
Season 3: Episode 5 – Service with a smile? Delivering customer experience in the face of mask wearing. Governments across the world have mandated a host of health and safety measures, including the wearing of face masks, to reduce the spread of COVID-19. Many of these regulations mean that customer experiences have fundamentally changed, putting customers and businesses into an unprecedented state of uncertainty. This week of 1st March, we are joined by authors of a new Ipsos whitepaper, ‘Service with a smile? Delivering customer experience in the face of mask wearing’: Jean-Francois Damais, Manuel Garcia-Garcia and Fiona Moss. In this paper, the Ipsos team investigates the extent to which wearing face masks impacts our ability to foster human rapport and build strong relationships, and provides guidance for organisations charged with designing and delivering positive customer experiences within these constraints. With mask wearing likely here to stay, and for some considerable time yet, how do organisations create meaningful ‘masked moments’ that encourage customers to return, spend and recommend, while also ensuring that customers and staff stay safe? Read the paper here, and click here for other recent CX thinking. Find out more about Customer Experience at Ipsos.
Season 3: Episode 4 – Hear from Jo Causon, CEO of The Institute of Customer Service: ‘Customer Experience driving business performance’. This week of 15th February, we are delighted to welcome Jo Causon, CEO of The Institute of Customer Service, along with Jamie Thorpe, our Ipsos Head of Experience Management. Their conversation covers a whole host of subjects dear to our CX heart, among them: the power of CX in delivering financial return, what it takes to create and execute great experiences, CX vs. brand promise, going beyond meeting functional needs to create emotional attachment, closing the loop, the digital and human angle, post lockdown, and what’s next for CX. A genuinely fascinating conversation around the topics that matter to anyone with even a passing interest in the CX space, let alone to those of us who are passionate about Customer Experience! Read a recent paper co-authored by Jamie: Money talks or budget walks – Delivering a Return on Customer Experience Investment: ROCXI. Find out more about Customer Experience at Ipsos, and read about our latest thinking.
Season 3: Episode 3 – CX Service Design: Designing customer experiences to drive business impact. This week of 8th February, we welcome Helen Bywater-Smith, Ipsos Global Head of CX Service Design. Helen gives us the ‘what, when and how’ of CX Service Design, including her take on what makes for great experiences to drive that business impact – increased retention, share of spend, advocacy and operational efficiency, leading to a Return on CX Investment: ROCXI. Of course, Customer Perspective wouldn’t be complete without those all-important real-life case stories to bring the subject to life. And thanks for your reading recommendations, Helen – ghosts and memorable moments covered!
Season 3: Episode 2 – Channel Performance: Size, Measure, Drive. This week of 1st February, we welcome Craig Bradley, Ipsos Global Head of Channel Performance. Craig takes us on a ‘whistle-stop tour’ of Channel Performance, describing how we: size channel opportunities and share; measure brand promises and execution, and drive compliance and sales conversion … to improve performance across all sales and service channels – physical, contact centre, and digital – and help deliver profitable growth. He updates us on how the business has evolved over the past year, and plans going forward, as we address our clients’ changing business questions. Get to know Craig, as he shares his passions, including reducing single-use plastic, and driving gender equality #betterbalanceforbetterbusiness. Of course, we’re always up for podcast recommendations (his favourites – just behind Customer Perspective, of course).
Season 3: Episode 1 – Hear from Patricia Gomez at Banco de Chile: ‘Adapting to a new banking experience’ (in Spanish). This week of 25th January, we are delighted to launch Season 3, by welcoming Patricia Gomez, Head of Clients at Banco de Chile, Chile’s largest bank. Patricia joins Ipsos’ Carolina Smart, Head of Customer Experience in Argentina, and Nicolas Fritis, Head of Customer Experience and Channel Performance for our Latam business, to discuss how Customer Experience is evolving in the banking industry, as a result of the acceleration of the digital transformation, and clients’ new needs.
Patricia describes how service has moved to different channels, how new segmentations are needed to understand customers, and how relationships are shifting from account management-led to involving multiple channels.
Find out more about Customer Experience, and Channel Performance: Mystery Shopping, Retail Performance and Retail and Consumer Intelligence at Ipsos, and read about our latest thinking. Get in touch via [email protected]
Season 2: Episode 12 – Hear from Mariano Silveyra at Mercado Libre: ‘Becoming the marketplace with the best Customer Experience in Latam’ (in Spanish). This week of 14th December, we are delighted to welcome Mariano Silveyra, Customer Analytics Senior Manager from Mercado Libre, Latin America’s leading eCommerce technology company. Mariano joins Ipsos’ Carolina Smart, Head of Customer Experience in Argentina, and Nicolas Fritis, Head of Customer Experience and Channel Performance for our Latam business, to discuss how Customer Experience is gaining in strategic importance in eCommerce in Latin America.
Mariano describes the journey Mercado Libre has taken towards becoming the major eCommerce player in the region, and the role CX plays in their strategy. As this market evolves rapidly, Mariano comments on some of the future challenges they expect to face, and how the company is preparing for them.
Episode 12 brings us to the end of Season 2. Thank you for joining us and hope you enjoyed listening. We’ll be back with Season 3 in January. We look forward to talking you again, then. In the meantime if you have any guest/content suggestions, do get in touch with us at [email protected]. Season’s greetings from Customer Perspective!
Season 2: Episode 11 – Hear from Ayleen Kenrick at Walmart: ‘Retail beyond C-19’ (in Spanish). This week of 7th December, we are delighted to welcome Ayleen Kenrick, Insights, Strategy and Clients Manager from Walmart Chile, who joins Ipsos’ Carolina Smart, Head of Customer Experience in Argentina, and Nicolas Fritis, Head of Customer Experience and Channel Performance for our Latam business, to discuss the future of retail.
Ayleen explains the challenges Covid presented to Walmart’s brick and mortar business, and the action they had to take to adjust service, product and experience, as a result of the crisis. She reflects on the effect of the acceleration of the digital transformation, and how Walmart is looking to the future as a leader in the supermarket sector.
Season 2: Episode 10 – The Forces of Customer Experience in Latin America. The science of strong relationships. This week of 23rd November, we are delighted to welcome Nicolas Fritis, Head of Customer Experience and Channel Performance at Ipsos in Latin America. Nico speaks about The Forces of CX, a human-centric framework that helps organisations better design and deliver customer experience, so that it drives true competitive advantage and a better Return on CX Investment (ROCXI). Building on the original Forces of CX framework, which launched earlier this year, Nico references new research conducted in seven Latin American markets: Argentina, Brazil, Chile, Colombia, Ecuador, Mexico and Peru, and demonstrates how the relative importance of the Forces in Latin America varies across markets, sectors and brands.
Learn more about The Forces of Customer Experience in Latin America – The science of strong relationships, and find out more about Customer Experience at Ipsos.
Season 2: Episode 9 – Hear from Kate Fannin at Estée Lauder Companies: ‘Immerse in the Experience’. This week of 16th November, we are delighted to welcome Kate Fannin, Executive Director, Retail Experience & Insights, North America Corporate Marketing, at Estée Lauder Companies, and from Ipsos in the US, Kristy Click, Ipsos Senior Client Officer and Reena Roy, Senior Vice President in our Ipsos Channel Performance business.
Kate talks to us about creating fabulous immersive experiences for the beauty consumer – across channels, with a call out for phygital, the power of personalisation, evolving consumer and retail trends, and what the future may hold; reinventing the future of beauty.
To hear more from Kristy, head to https://www.ipsos.com/en-us/events/CEW-Womens-Leadership-Awards for her closing speech at the prestigious CEW’s Women’s Leadership Awards – a celebration of women and achievement in the beauty industry.
Season 2: Episode 8 – Hear from Virginia Wigley, Manager Insights & CX Design at Trustpower, New Zealand. This week of 2nd November, we are delighted to welcome Virginia Wigley, Manager Insights & CX Design at Trustpower, New Zealand, together with Lance Webb, who leads our Ipsos CX business in New Zealand. Virginia shares Trustpower’s CX story – their goals, challenges, successes, and key learnings, especially relevant for those of you who are embarking on a new Voice of the Customer programme, or ‘refreshing’ your existing one to ensure it’s continuing to drive the right actions in these challenging times.
Read more about the steps involved in strengthening customer relationships, and how they can help to ensure brands develop along with customers throughout this crisis, in this recently published Ipsos Views paper.
Season 2: Episode 7 – Hear from Keith Gait, Customer Service Director at Stagecoach Bus. This week of 26th October, we are delighted to welcome Keith Gait, Customer Service Director at Stagecoach Bus, and CX Leader of the Year Top 25 Finalist 2020, along with Lorraine Rough, Director and CX Planner in our Ipsos CX business in the UK. Keith describes how he and his team at the UK’s biggest bus and coach operator are driving a shift in focus across the organisation – from bus-centric to passenger-centric, and achieving CX culture transformation at the front line. Enjoy Keith’s story and practical tips!
Season 2: Episode 6 - Hear from Sofía Suárez, Shopper & Category Leadership Senior Manager at Nestlé Mexico. This week of 19th October, we are delighted to welcome Sofía Suárez, Shopper & Category Leadership Senior Manager at Nestlé Mexico, along with Luis Brizuela, head of our Ipsos Channel Performance Mexico business. Sofía describes the changing shopper behaviours she is seeing, how Nestlé is responding, in particular how her team have had to change the way they do business, and expectations of her partners. Worth listening in for her take on future trends alone; she got it right two years ago!
Season 2: Episode 5 - Hear from Leigh Hopwood, CEO of CCMA, talking all things Contact Centres. This week of 12th October, we are delighted to welcome CCMA (UK Call Centre Management Association) CEO, Leigh Hopwood, to the guest chair. Hear Leigh discussing all things contact centres, with Ipsos’ Andy Firth, self-proclaimed contact centre geek: shift to homeworking, switch to remote channels, accelerated digitisation, automation and self-service, the vital role of contact centres in delivering Customer Experience excellence, and more …
Discover how a well-designed mystery calling programme to evaluate contact centre can drive loyalty and profits, in this recently published Ipsos Views paper.
Season 2: Episode 4 - When Difference doesn’t mean Different: Understanding cultural bias in global CX programmes. Running global Customer Experience studies provides both better value for money than individual country studies, and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural response bias.
This week of 5th October, we welcome Fiona Moss, Director in our Ipsos CX Global Analytics team, and Bharath (Vijay) Vijayendra, Head of Analytical Services in our US Ipsos CX business, to Customer Perspective. They take us through their recently published paper, explaining the impact of cultural bias on response – and what to do about it, to ensure the right actions are taken.
Season 2: Episode 3 - Hear from John Walker, Head of Customer Insights at Maersk. This week of September 28th, we are delighted to welcome John Walker, Head of Customer Insights at A.P. Moller – Maersk. Hear John interviewed by Jamie Thorpe, our Ipsos Head of XM in the UK. John speaks about the differences – and parallels – between B2B and B2C CX, shares his views on how CX is evolving and the ‘next challenges’ for CX professionals, as well as giving advice to those new to CX/wanting fresh thinking.
To learn more about what makes for a great B2B relationship, and to get some advice on best practice B2B CX measurement and management, listen to Season 1, Episode 12 (link below).
Season 2: Episode 2 - Delivering a Return on CX Investment (ROCXI) – the practical steps involved in financial linkage modelling. This week of September 21st, we welcome Jean-Francois (JF) Damais, our Ipsos CX Chief Research Officer, back to the hot seat. Last week we heard Matt Cahill from McDonald’s talk about the importance of defining the end business goal and the power of analytics in making a case for CX improvements. JF builds on that, by taking us through the practical steps involved in financial linkage modelling to ‘unlock’ resources and prioritise spend, and shares examples of the specific types of business questions that can be answered by such ROCXI analytics.
Find out more about Customer Experience at Ipsos, and read about our latest thinking. If you enjoyed listening to JF so much that you want to hear more, then head to Season 1: Episode 4, where JF speaks about CX Forces – our CX ‘framework’ that captures the true building blocks of relationship strength.
Season 2: Episode 1 – Hear from Matt Cahill, Senior Director, Consumer Insights Activation at McDonald's. This week of September 14th, we are delighted to launch Season 2, with Matt in the guest chair.
Hear from Matt as he shares how McDonald’s is responding to today’s and tomorrow’s challenges, the role of research in making business decisions, achieving best in class CX, and how to drive desired customer behaviours.
Reena Roy, Senior Vice President in our US Channel Performance business enjoyed her guest appearance in Season 1: Episode 13 so much, that she came back as co-host for our opener, inviting Matt to join her. Never fear, Trevor Clarke will be back soon!
Find out about Ipsos’ Consumer Health & Safety Index, as mentioned in the podcast.
Episode 15: Mystery Shopping the Digital Channel – This week of July 20th, hear from Darren Burgess, Deputy MD of our Ipsos UK Mystery Shopping – Channel Performance business, as he speaks about the power of Mystery Shopping in evaluating and improving the performance of the digital channel, as well as the practical considerations when setting up such a programme.
Episode 15 brings us to the end of Season 1. Thank you for joining us and hope you enjoyed listening. We’ll be back with Season 2 in September. We look forward to talking you again, then. In the meantime if you have any guest/content suggestions, do get in touch with us at [email protected].
Episode 14: Talking CX Tech - This week of July 13th, we invited Sven Heine, Ipsos CX Global COO, and Dan Zuckerman, VP in our US CX business, to talk ‘CX Tech’. Hear from Sven and Dan about their take on CX technology – its role in CX measurement and management programmes, factors to take into account when choosing the right platform for your business, and where it’s heading.
Episode 13: Taking Mystery Shopping to the Next Level - This week we’re joined by Reena Roy, Vice President in our Ipsos US Channel Performance business. Hear from Reena as she talks about taking Mystery Shopping to ‘the next level’; using Mystery Shopping to address strategic as well as tactical decision-making needs, better design, better execution, and better impact, as well as the range of approaches being employed to meet clients’ needs across a range of sectors, including high-end luxury.
Episode 12: Best Practice B2B CX Measurement and Management - This week of June 29th, we’ve invited business to business (B2B) CX expert, Matthew Chatterton, to join us. He heads up B2B CX in the UK and has worked in this space for many years. Listen in to hear his views on what makes for a truly great B2B relationship, and, of course, to get some advice on best practice CX measurement and management.
Find out more about Customer Experience at Ipsos, and read about our latest thinking. Matthew mentions the Forces of Customer Experience – the science of strong relationships, which you can read about here.
Episode 11: Demystifying Behavioural Science - This week of the 22nd June, hear from two of our Ipsos’ behavioural science experts - Colin Strong, our global lead, and Tamara Ansons, who heads up the discipline in the UK. Expect a wide-ranging discussion as we get to grips with: what behavioural science actually is; when to ‘bring it to the table’, how; and the role it can play in influencing service design and customer behaviours.
Find out more about Global Science Organisation at Ipsos.
Episode 10: Latest From APAC - This week of the 15th, we’re joined by Stephane Sanchez who leads our APAC' Customer Experience and Channel Performance business, from Singapore. We ask him about some of the challenges his clients are facing and, of course, how they’re addressing them, as well as getting his take on the role of Mystery Shopping and Voice of the Customer (VoC) programmes in the wider CX measurement ecosystem.
Episode 9: From Our CX Experts in the UK, Canada, and Hong Kong – This week of 8th, hear from CX experts - Jamie Thorpe (UK), Lesley Haibach (Canada) and Richard Korn (Hong Kong) - as they talk about the business questions they’re being asked by clients in their markets and, of course, how they’re addressing them.
Episode 8: A View From The Top - This week of 1st June, Helen Wilson and Trevor Clarke, invite Ralf Ganzenmueller, Ipsos Chairman of Customer Experience and Channel Performance, and the CEO of DACH (Germany, Austria, Switzerland), to sit in the podcast hotseat. Ralf takes ‘a look around the corner’ as to where the world might be, what that might mean for our clients, and, indeed, for Ipsos, in our role as partners.
Episode 7: Reopen with confidence: Ensuring customers feel safe – This week of 25th May, our hosts, Helen Wilson and Trevor Clarke, welcome Nicholas Mercurio, Executive Vice President and leader of Ipsos, Channel Performance in US, to the hot seat. As we reopen the economy, brands must take steps to ensure consumers feel safe. Listen in to learn which health & safety policies build consumer confidence.
Click here if you would like to find out more about ‘The Consumer Health & Safety Index’ mentioned by Nick. We are rolling out the Index to markets across the globe, so please do get in touch with your local Ipsos' Channel Performance contact, or [email protected], for further information.
Episode 6: Customer Journey Mapping - This week of 18th May, our hosts, Helen Wilson and Trevor Clarke, are delighted to welcome Helen Bywater-Smith, an Ipsos expert in journey mapping and CX service design.
Join us to learn more about customer journey mapping and the impact this can have on organisations. If you would like to find out more about ‘The Forces of Customer Experience’, as mentioned by Helen in our podcast, do join our webinar on 26th May - register here.
Learn more about Customer Experience at Ipsos.
Episode 5: Retail performance and social distancing - Welcome to Customer Perspective, recorded week of 11th May, 2020. This week, our hosts, Helen Wilson and Trevor Clarke, invited three colleagues from our Retail/Channel Performance business at Ipsos, Peter Luff, Tim Denison, and Anna Hatfield Shaw, to join them.
Our retail experts discuss the impact of the pandemic on retail traffic and consumer behaviours, how retailers are starting to come out ‘the other side’, and the challenges they are needing to address, in particular relating to measuring and managing occupancy levels to help comply with government social distancing guidelines, and keep employees and customers safe.
Episode 4: The forces of customer experience - Welcome to Customer Perspective, recorded week of 4th May, 2020. This week, our hosts, Helen Wilson and Trevor Clarke, invited Jean-Francois (JF) Damais, our CX Chief Research Officer, to ‘sit in the hot seat’.
JF speaks about CX Forces – our CX ‘framework’ that captures the true building blocks of relationship strength, to help organisations bring their CX strategy to the next level. In light of the COVID-19 crisis, understanding how the hierarchy of needs is changing is obviously crucial, so this is another ‘must-listen’ episode.
Learn more about The Forces of CX – The science of strong relationships in challenging times
Episode 3 - Welcome to Customer Perspective, recorded week of April 27th, 2020. This week, our hosts, Helen Wilson and Trevor Clarke, welcome Nicolas Fritis, who heads up Customer Experience and Channel Performance, Ipsos in LATAM.
We quiz Nico about the best practice measures being taken by organisations around the globe, to adapt to this new environment, to provide support, care and protection to customers, to do the right thing by employees and, indeed, to do the right thing by the world at large.
Episode 2 - Welcome to Customer Perspective, recorded week of April 20th, 2020. This week, our hosts, Helen Wilson and Trevor Clarke, welcome Ipsos colleagues, Craig Bradley, Global Service Line Leader of Channel Performance, Ipsos and Becky Harris, Head of Channel Performance, Ipsos in Canada.
This week we’re getting to grips with Channel Performance – what this means and how we go about measuring it, including via Mystery Shopping. We take a look at some of the changes we’re seeing in this time of coronavirus and more generally, and what this might mean going forward.
Episode 1 - Welcome to our first episode of Customer Perspective, recorded week of April 13th, 2020. This week, our hosts, Helen Wilson and Trevor Clarke, welcome Ben Llewellyn, Global Service Line Leader of Customer Experience, Ipsos.
At Ipsos, we’re being asked for help in addressing clients’ questions about the disruption that coronavirus is having on society, on their business and customers, and its impact on their CX programmes – on measurement and management. We’re kicking off the first of our podcasts with the aim of addressing some of those tough questions we’re hearing from our clients around the world about their CX programmes, in particular.
Learn more about why Customer Experience still matters amid coronavirus and social distancing and find out more about Customer Experience at Ipsos.
[WEBINAR] GreenBook: How to engage your Gen Z consumers in online communities
Join Ipsos’ Christie Moorman, Jennifer Torgersen, and Sarah Dewald for an enlightening discussion about how to leverage online communities as a powerful tool for meaningful interaction and collaboration with your Gen Z consumers.