Insights Hub

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  Public opinion Publication

  Political Perspectives: Interviews & News

  On a regular basis, Ipsos experts are invited to share our research data and insights. Click here for the latest in media news articles and interviews.

  10.12.26
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  Society Publication

  Private label and the new rules of brand preference

  Private labels are now brands in their own right. Here’s how name brands can compete.

  10.12.26
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  Consumer Behavior Survey

  UPDATED: 9 charts that explain the zero-sum human economy

  People care more about things that obviously impact their personal finances day-to-day like gas prices and interest rates, and less about things that economists watch closely, like GDP and employment rates. Here's what that means.

  10.08.26
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  Healthcare Survey

  Ipsos Health Service Report 2026

  Since 2018, Ipsos has been tracking perceptions of the quality of healthcare systems, the biggest health issues and the biggest public health problems.

  10.08.26
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  Brands Events replay

  [WEBINAR] How winning brands are making themselves essential in a tight economy

  Register today for our next Insights to Activate webinar to hear from industry and Ipsos experts.

  10.07.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Politics Survey

  Latest U.S. opinion polls

  What are the data and trends shaping America today? Explore our latest opinion polls to learn more.

  10.06.26
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  Polling Survey

  College sports fans believe NIL has a positive impact on college athletics

  New Ipsos poll also finds that few Americans are familiar with the “Protect College Sports Act,” but view some of the provisions as good ideas

  10.06.26
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  Polling Survey

  Reuters/Ipsos October Survey

  Findings of a new Reuters/Ipsos poll conducted September 30-October 5

  10.05.26
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  Polling Survey

  Vibe shift among Republicans

  Five charts on where Republicans stand on the cost of living, President Donald Trump, and the 2026 midterm elections

  10.02.26
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  Food & Beverage Survey

  New Ipsos study finds Target leads grocery delivery, while Safeway ranks first for curbside pickup

  Building on multiple years of research, this study also identifies where online grocery experiences lose momentum, and the factors that matter most for shopper satisfaction and loyalty.

  10.01.26
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  Society Events replay

  [WEBINAR] Accelerating Innovation Development with Synthetic Data

  Join Ipsos for a discussion of how synthetic data approaches can be used with concept and product testing to reduce speed to market while producing better results.

  09.30.26