FOOD 2024

Obesity drugs, private-label foods and shifting social patterns are disrupting America’s food landscape.
Foresight Survey

Food

Obesity drugs, private-label foods and shifting social patterns are disrupting America’s food landscape. What the Future lays out how food makers to packaging companies to appliance makers can thrive in these changes.
How brands can innovate better the first time as competition heats up
Foresight Publication

How brands can innovate better the first time as competition heats up

In the quick-moving food, drinks, and packaged goods sectors, brands need to get products to market faster without sacrificing accuracy. New research tools can help them get things right the first time, says Ipsos’ Alyson Heffernan.
Which social shifts are changing how we’ll eat, drink and celebrate
Foresight Publication

Which social shifts are changing how we’ll eat, drink and celebrate

Shifts in Americans’ lifestyles and social time are spurring new opportunities for innovation for bars and restaurants, says Diageo’s Efrain Rosario.
More Americans are “sober-curious.” Marketers should understand why.
Foresight Publication

More Americans are ‘sober-curious.’ Marketers should understand why.

Brands shouldn’t just take note of Americans’ heightened interest in alternatives to alcohol — they should understand the underlying forces behind this shift. Ipsos’ Sam Agarwal explains where brands should start.
Future Jobs to Be Done
Foresight Publication

Future Jobs to Be Done

Americans’ food and drink habits are tied to specific needs or wants. Ipsos Strategy3’s Matt Palmer gives examples for brands and manufacturers that fulfill their future needs.
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