GENDER

Future Jobs to be Done - Gender
Foresight Publication

Future Jobs to Be Done – Gender

Ipsos spins the traditional “Jobs to Be Done” framework forward with future Jobs to Be Done (fJTBD) envisioning a powerful and plausible scenario about gender through strategic foresight.
What the Future: Gender
Foresight Survey

Gender

The future of gender is in a state of flux. Here’s how views and norms are changing, and what they could mean for businesses and policymakers.
Ipsos | What the Future: Gender | Why brands need to include men in the conversation about gender equality
Foresight Publication

Why brands need to include men in the conversation about gender equality

Many men feel progress on gender equality has gone too far. Brands and business need to help men see how it helps them, too, says Ipsos’ Mallory Newall.
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