NEWS

The news landscape is at a crossroads. Here’s what that means for the general public and the private sector
Foresight Survey

News

The future of news matters for brands, the general public, and … democracy itself. Here are the forces that could shape the headlines, businesses’ bottom lines and everything in between.
What online communities reveal about who consumers trust
Foresight Publication

What online communities reveal about who consumers trust

As headlines spill over into newsfeeds and group chats, Americans are embracing new attitudes about fact-checking. Ipsos’ Kristyna Kanzler explains why that matters for platforms and brands — and how research can help.
Future Jobs to Be Done
Foresight Publication

Future Jobs to Be Done

The news keeps changing – per its name – but it continues to serve a baseline need to be informed. Ipsos Strategy3’s Matt Palmer explains how that role could evolve in a changing world.
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