PARENTING

Future Jobs to Be Done
Foresight Publication

Future Jobs to Be Done

Ipsos Strategy3’s Philip Ryan looks at the “jobs” that parents hire products to do — and how brands can meet their needs in the years to come.
The future of parenting will be more complex. Here's how businesses can help
Foresight Survey

Parenting

It’s said that parents have the hardest job in the world — and that job comes with plenty of hopes, fears, and unmet needs that brands can help solve.
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