What The Future

SPENDING

Spending

The future of spending will be driven by how resilient people are to forces largely beyond their control. In this What the Future: Spending issue, we explore how will people respond to thes...

How businesses can support a resilient economy

Former Federal Reserve and White House economist Claudia Sahm explains how businesses can help policymakers build a healthier economy.

Why creators are key to making e-commerce human

Kit Ulrich, general manager at LTK, thinks the connections forged by creator-driven shopping will bring more trust to e-commerce.

How augmented reality will make shopping more personal

Augmented reality will make online shopping streamlined and social, says Doug Frisbie, vice president of global business marketing for Snap.

How purpose and innovation will shape how we spend

In the future, brand success will depend on value and values. Innovation can drive both, says David Wagner, VF Corporation’s executive vice president of venture platforms.