How an immersive shopping simulator leads to richer insights

The advent of the superstore solved old store planning problems and created new ones. For retailers, it can be challenging to effectively market and position products in-store while managing higher transaction volumes.  A cutting-edge platform from Ipsos could change that.

Traditionally, visual merchandisers have used eye tracking, shop-alongs and other methodologies to observe shopper behavior. But a new tool from Ipsos can simulate purchase decision journeys in photorealistic 3D environments, enabling researchers to rapidly model and iterate on the customer experience without compromising on cost, time or efficiency.

By rendering the smallest details — from the placement of a SKU code to the gleam of a ketchup bottle — Ipsos’ platform provides a wealth of true-to-life insights on how customers consider different products. With this in mind, clients can go beyond learning what sells and begin to understand how to influence the outcomes they want.

For further reading

• Ipsos report explores consumer pain points and priorities in grocery ecommerce
• What the Future: Spending
• How shifts in work and life will change how people shop