Consumer & Shopping
Consumer & Shopping
Indulgence
What the Future: Indulgence explores how as the luxury and vice markets collide, Americans are redefining indulgence from seven-figure weddings to prediction markets to sex.
Shopping
What the Future: Shopping explores the forces that are changing how Americans spend and save, and how that will reverberate across industries.
Spending
The future of spending will be driven by how resilient people are to forces largely beyond their control. In this What the Future: Spending issue, we explore how will people respond to these forces with their values and their wallets, and how companies can support a resilient economy.
Wealth
America’s aging population, growing diversity among the rich and the digital era are changing wealth and luxury in America. Ipsos imagines how these shifts will impact wealth transfer, fiscal policy, retail and luxury through crypto and the metaverse.
Buying
The future of buying will be more digital, including in social platforms and the metaverse, even as people look forward to returning to stores. Here’s what they’ll expect from retailers to make shopping and paying more enjoyable, efficient and easy.
Waste
Each American produces nearly a ton of waste per year. Ipsos research finds that consumers want to waste less and want brands to help them. Read how consumers want brands to innovate and lead to a more sustainable tomorrow.
Money
In this issue of What the Future, read how digital currencies, financial inclusion and the sharing economy are reshaping our relationship with money. Ipsos' exclusive global research reveals key insights for brands and media in this transformative landscape.
