Foresight

Questions for the future

As family structures shift, business leaders across retail, caregiving, demographics, and technology sectors will need to prepare for change. Here are some questions they can ask today.

11.27.25

	Retail How can brands make sure AI chatbots are recommending their products? How can stores use the gift-buying habits of families with children to improve their marketing strategies and holiday promotions? How can retailers support more gift-buying for people without families or kids during holidays who shop for friends instead?
	Demographics and society How can government and NGOs make it easier for people to access financial help for caregiving? How can schools update their lessons to prepare students for a future with new generations like Gen Beta? How can companies work together with policymakers and families to create effective online safety policies backed by research?
	Caregiving How can companies and policymakers make it less expensive for family caregivers to find lasting care solutions? What proof and data are needed to show lawmakers the economic and social benefits of supporting and promoting proposals like paid family leave and tax credits for caregivers? How should policies about caregiving define families to include chosen families or other nontraditional groups?
	Financial services How can banks create financial products that work for nontraditional families, including friends and singles? How can banks develop financial products to support group investments among friends or chosen families rather than traditional family setups?
	Technology and media How can brands help gamify household chores to get kids to do them more consistently and enjoyably? What are the best rewards to encourage young people to spend less time on screens outside of school? How can industries get ready for the ethical implications of AI, robotics and synthetic biology that will affect how incoming generations learn and communicate?