Tensions
Tensions

Tensions

What do opinions about today’s tensions say about tomorrow? We plot several possible futures, from using screens for work or pleasure to the trade-offs we make for content or privacy.

The future is always in tension. We can measure those contradictions today with forced-choice questions. We plotted two responses against each other in a classic 2x2 grid. If nothing changes, we’ll stay where we are. But you can see how far opinion would have to shift to move us into a different quadrant in the future. Hover over or tap each of the four boxes to see how these potential futures could shift.


 

Managing fun and work online in a disinformation environment


 

Balancing sponsored distraction and digital escape

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What consumers will watch and brands will face in tomorrow’s content revolution

 

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