What The Future

FOOD

Food

Climate change, population and workplace shifts, and continued inequality are stressing our food systems and our ability to afford the food we need. This issue of What the Future: Food expl...

Hybrid work will upend our food habits (again)

The pandemic accelerations of hybrid work and eating trends mean we could continue developing new habits, but this futurist from Mars Wrigley sees contradictions with the role food plays in...

Ways delivering food will get even more convenient

A recent Grubhub partnership with 7-Eleven and other moves in this space show how the importance of delivered “convenience” is spilling into virtually every category within food and beyond.

How indoor farms make food more accessible

Iron Ox and other indoor farming ventures aim to solve two problems at once. First, to make farming itself more sustainable. But just as important is creating more efficient growing techniq...

How brands can synthesize a business from a desired ingredient

Paraxanthine, a synthesized component of caffeine that shows promise to provide focused energy without the jitters or a caffeine crash, is the star ingredient in a new generation of energy ...

Why paleo for pets is the new sustainability

Dogs and cats are historically carnivorous, but they don’t typically eat cows and chickens in the wild. Cultured meat, which is grown in a lab, is being developed by Because Animals to crea...