SHOPPING

The future of shopping will be seamless and smart. Here's how brands can get ahead
Foresight Survey

Shopping

What the Future: Shopping explores the forces that are changing how Americans spend and save, and how that will reverberate across industries.
How to tap into influencers’ creativity while keeping your brand center stage
Foresight Publication

How to tap into influencers’ creativity while keeping your brand center stage

A successful influencer marketing partnership is about more than follower counts. Ipsos’ Rachel Roders explains how brands can use insights and assessments to build better campaigns.
Ways digital payment options will keep Americans spending
Foresight Publication

Ways digital payment options will keep Americans spending

From cashless kiosks to real-time payments, money is changing hands in new ways. Payments Dive’s Lynne Marek explains just how commerce is changing.
Shoppers want AI as a shopping tool, not a salesperson
Foresight Publication

Shoppers want AI as a shopping tool, not a salesperson

People are excited about AI – but in retail environments, brand managers should focus on the implementations they’re most excited about, says Ipsos’ Zach Sanders.
Future Jobs to Be Done
Foresight Publication

Future Jobs to Be Done

People don’t spend for spending’s sake – they shop to meet specific needs. Ipsos Strategy3’s Sophie Washington explains how those needs could change in the years to come.
10 - 13 of 13 items