What future leaders need to know about influencing across the digital divide

How influence shapes minds, markets and movements in today's splintered society is changing. For brand managers, political strategists and anyone with an agenda, it's crucial to understand the evolving landscape of persuasion.

To start, the tools of influence are transforming. Social media algorithms, AI-generated content and data-driven targeting are revolutionizing how messages spread. Trust in traditional institutions is waning, while individual voices can reach millions.

What the Future: Influence explores critical questions for this new era of persuasion through the lens of five professionals whose work is to influence others. How can you build trust amid disinformation? What strategies resonate with fragmented audiences? How do you measure influence in a changing digital landscape?

Dive into expert interviews and fresh data on the dynamics of influence across generations and platforms. Whether you're passing legislation, launching products or sparking movements, keep reading how to harness influence to drive change and shape the future.

Register for our February 13 webinar now

For full results, please refer to the annotated questionnaire or the Ipsos What the Future: Influence Survey data tables

Letter from the Editor

Shifts

Interviews & Features