FANDOM

How fandom shapes future brand success
Foresight Survey

How fandom shapes future brand success

Fans and fan communities are powerful cultural forces, creating a host of new questions and opportunities for businesses. What the Future: Fandom shares how followers and fan experiences will influence brands’ current — and potential — customers.
How the fandom revolution is changing the game for brand growth
Foresight Publication

How the fandom revolution is changing the game for brand growth

From diehards to bandwagoners, nine in ten Americans consider themselves a fan of something. That raises a host of questions today and tomorrow for brands and companies to consider, says What the Future Editor Matt Carmichael.
Shifts: How will fans move from consuming to influencing?
Foresight Publication

Shifts: How will fans move from consuming to influencing?

Ipsos Strategy3’s Matt Palmer explains how innovations and social expectations could transform fandom today and in the years to come.
How livestreaming is shifting fan engagement in the attention economy
Foresight Publication

How livestreaming is shifting fan engagement in the attention economy

Livestreaming platforms have made it possible for fans to go from passive consumption to real-time connection. Rachel Delphin, CMO for Twitch, thinks that shift will shape the future of fandom.
How fandom mashups can sharpen brands’ marketing playbooks
Foresight Publication

How fandom mashups can sharpen brands’ marketing playbooks

Ipsos Synthesio’s Jessica Barsky explains how savvy brands are using sophisticated listening tools to map cross-category fandoms — and create winning brand strategies.
Why women’s sports are the next frontier for brand growth
Foresight Publication

Why women’s sports are the next frontier for brand growth

From sold-out crowds to lucrative sponsorship deals, women's sports are finally getting the recognition they deserve. It’s a turning point for fandom, sponsorship, and competition, says Parity’s Alana Casner.
As women’s sports grow in popularity, brands need to get in the game today
Foresight Publication

As women’s sports grow in popularity, brands need to get in the game today

The data is clear: women’s sports are no longer a niche. So brands looking to tap into these audiences need to do more than show up, says Ipsos’ Johnny Sawyer.
How to fix youth sports to build future generations of players and fans
Foresight Publication

How to fix youth sports to build future generations of players and fans

Tom Farrey, executive director of the Aspen Institute's Sports & Society Program, explains how to build a youth sports pipeline that builds kids up instead of pricing them out.
How sponsorships help brands tap into new audiences for the long game
Foresight Publication

How sponsorships help brands tap into new audiences for the long game

With Americans naming cost as the #1 barrier to fandom, strategic sponsorships can create unique fan experiences and unlock access for wider audiences, says Molson Coors’ Ann Legan.
Why earlier fan input is the secret to sponsorship success
Foresight Publication

Why earlier fan input is the secret to sponsorship success

To convert attention from sponsorship ads into true brand connection, marketers need to listen to their fans from day one. Ipsos’ Lisa Sobilo explains how they can get off on the right foot.
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