FANDOM

From smartphones to livestreams, our digital-first culture is changing fan experiences, says Verizon's Nick Kelly. To keep up, brands and sponsors should understand how fans want to document and share these events.

Digital platforms are transforming how fans curate, connect, and find community. But they're also capable of driving IRL action and engagement, says Pinterest's Nadine Zylstra.

If they want fans of their own, brands need to start with their value proposition, says Ipsos’ Aron Galonsky. Here’s how testing and refining your core message can unlock lasting customer loyalty.

Taylor Swift’s Eras Tour affected everything from local economies to regional politics — but it also stands to influence the future of fandom. Journalist and Swiftie Kelsey Barnes gives a crash source in fandom and why today’s artist-fan connections will mean more than merch.

From crowdfunding to livestreaming, here’s a look at tomorrow’s growth opportunities in the world of fandom.