FARMING

Whatever your business is, the future of farming will impact it. In his introduction, What the Future editor Matt Carmichael talks with investor Kevin Van Trump about the forces that will determine this future.

In order to feed people, farmers and food producers need water. Pilar Cruz, chief sustainability officer at Cargill, explains why conserving and restoring water is a team effort across the supply chain with companies, governments and NGOs working together.

Rahul Ray, senior director and investment lead at Tyson Ventures, explains how brands can leverage innovation to produce high-quality food sustainably, affordably, and efficiently.

Katy Galle, senior vice president of research, development and sustainability at Ocean Spray, explains why brands should continue to develop sustainable, affordable and flavorful food through conventional agriculture and unconventional thinking.

Seth Crawford, senior vice president and general manager of precision ag and digital at AGCO, shares what brands can learn about sustainability and efficiency from high-tech farm equipment.

Many of our products and resources start with farmers. Montana farmer Dale Hanson discusses the challenges they’re facing, which could ultimately affect brands and consumers.