What The Future

FARMING

Farming

Here’s how brands and businesses can use innovation, technology and ingenuity to meet the growing global demand for healthy and sustainable nutrition in a changing world.

Can we tech our way out of a food shortage?

Whatever your business is, the future of farming will impact it. In his introduction, What the Future editor Matt Carmichael talks with investor Kevin Van Trump about the forces that will d...

Why saving our water supply must be a priority for everyone

In order to feed people, farmers and food producers need water. Pilar Cruz, chief sustainability officer at Cargill, explains why conserving and restoring water is a team effort across the ...

How big food must evolve to feed the world sustainably

Rahul Ray, senior director and investment lead at Tyson Ventures, explains how brands can leverage innovation to produce high-quality food sustainably, affordably, and efficiently.

How science can pull more value from existing crops

Katy Galle, senior vice president of research, development and sustainability at Ocean Spray, explains why brands should continue to develop sustainable, affordable and flavorful food throu...

How farm tech is changing how we’ll feed America

Seth Crawford, senior vice president and general manager of precision ag and digital at AGCO, shares what brands can learn about sustainability and efficiency from high-tech farm equipment.

How this farmer is planning for an uncertain future

Many of our products and resources start with farmers. Montana farmer Dale Hanson discusses the challenges they’re facing, which could ultimately affect brands and consumers.