LEISURE

Today, taking it easy is easier said than done. Is a more relaxed future feasible? What the Future editor Matt Carmichael explains how brands and institutions could shape the future of free time.

Ipsos Strategy3’s Trevor Sudano considers how shifting work routines, new entertainment platforms, and midcentury malaise could influence the future of leisure.

Do Americans need to free up their free time? Professor Selin Malkoc explains how productivity mindsets shape (and constrain) leisure time.

A new generation of Americans is traveling — and their expectations are shifting along with their itineraries. Hilton’s Jess Petitt, who is senior VP, commercial strategy, insights and analytics, explains how travel companies can help them make memories away from home.

Would you rather hit the mall or the beach? Ipsos Global Influentials’ Ashley Henry explains how high earners around the world weigh experiences versus retail.

Is Gen Z’s heightened interest in travel a short-term spike or a lasting shift? The answer will matter for brands and businesses across a range of industries, says Michael Nevski, director of global insights at Visa.

Credit cards rewards have a strong influence on how Americans finance their leisure time. That means regulatory shifts could affect just about every business that processes transactions, says Ipsos’ Rhett Skelton.

Americans still spend much of their leisure time in front of screens — but which ones? Media analyst and professor Amanda Lotz examines shifts in the leisure landscape and how brands can adapt to the streaming age.

New polling from Ipsos suggests that young audiences are particularly interested in multimedia art. Ipsos’ Annaleise Azvedo Lohr explains why that matters.