Shifts: Hybrid living, screen life and living for today
Ipsos Strategy3’s Trevor Sudano considers how shifting work routines, new entertainment platforms, and midcentury malaise could influence the future of leisure.
Instead, while reduced commutes and flexible working may offer more free time for leisure activities throughout the day and week, blurring work-life boundaries and irregular hours can disrupt past typical leisure activity times like nights and weekends.
Communication and planning may be required for activities that used to be a bit more pre-baked, while at the same time spontaneous leisure may grow.
Screen life: Social media and influencers are already reshaping the leisure landscape and are poised to continue their impact. Platforms like Instagram and TikTok expose users to a constant stream of travel destinations, hobbies and experiences, influencing what people consider fun.
Carefully curated content can spark trends in activities and destinations, impacting how individuals spend their leisure time and money, and what demand looks like. However, this constant exposure can also lead to social comparison and feelings of inadequacy, potentially impacting the enjoyment of leisure activities, or making them more performative.
Living for today: With so much uncertainty in the world today, and the underlying stress and anxiety that accompanies it, people are expressing more of a “live for today” mentality than in the past.
People are prioritizing experiences and immediate gratification over longer-term planning or goals that might now feel like a long shot or completely out of reach (e.g., home ownership). This could lead to a rise in spontaneous trips, adventurous activities, and more of a focus on creating shareable moments to build up a memory bank. This increased desire for experiences may also increase demand for premium and luxury leisure activities.
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