What The Future

MUSIC

Music

Technology will influence music's future, but the old and new will mix. In What the Future: Music, we explore how brands and fans connect through music as AI, streaming, virtual avatars and...

How virtual and in-person concerts can coexist

Marisol Segal, head of digital partnerships at AEG Presents, explains why streaming and virtual concerts will exist in harmony with in-person live music.

Virtual music is testing the limits of human connection

Metaverse artist Sami Tauber, aka VNCCII, says it will be some time before artificial intelligence breaks its own repetitive patterns and behaviors and creates music we’ll want to listen to...

What happens when artists give fans creative license

Glass Animals lead singer Dave Bayley realized that creativity and creating were keeping him sane during the pandemic. He explains why that led him to open-source sound clips, album artwork...

Why humans still have a place in music discovery

In the age of algorithms, humans are still relevant as a source of music discovery. KEXP DJ John Richards explains why human-spun programming is key to his station’s ongoing success.

How virtual technology will redefine music shows

Most people think that virtual concerts won’t be as engaging as real ones. But Industrial Light & Magic’s Ben Morris says that’s all about to change.

Why sponsors are nurturing emerging talent — and big names

Music sponsorship traditionally focused on hitmakers and household names. But as PepsiCo seeks what’s next in music marketing, that increasingly means connecting with fans by mentoring up-a...