What The Future

RISK

Risk

In an age of compounding and interconnected crises, the only certainty is more uncertainty. Here’s what brands and policymakers need to know about the risk of business and business of risk....

How political, economic and climate uncertainty will shape the future of risk

If you can’t be certain, you can be prepared. What the Future Editor Matt Carmichael looks at how brands and businesses can err on the side of caution in risky times.

Shifts: AI, globalization and social media

From automation to globalization, systemic shifts can create new risks. Ipsos Strategy3’s Trevor Sudano looks at three of these macro-level causes and effects.

What a new world of polycrisis means for risk

In an uncertain world, staying on the safe side is easier said than done. AXA XL’s Florian Richard explains how brands can use foresight to adapt to the risks of today (and anticipate the r...

Why corporate principles matter in a post-truth era

Between polarization and misinformation, today’s brands face a complex reputational landscape. But actions still speak louder than words, says Ipsos’ Jason McGrath.

Why our crisis plans need more focus on preparation and resilience

When it comes to climate change, policymakers and the public must hope for the best and prepare for the worst, says FEMA’s Victoria Salinas.

How companies should plan around a pivotal global election year

As voters around the world cast their ballots, brands and businesses should stay prepared for a range of economic, social, and regulatory scenarios. Ipsos’ Nick Chiarelli explains how.

How brands can take smarter creative risks in a changing world

In a fast-moving marketing and branding landscape, the greatest risk can be playing it safe, says Sam Shepherd, chief creative officer for Uncommon Creative Studio.

Why brands need to know their consumers’ values — and their own

In order to navigate challenges without having an identity crisis, brands must know themselves and their customers, says Ipsos’ Sarah Feldman.

What brands should know about the future adrenaline economy

Excitement is big business, from extreme sports to new technology. Kenneth Carter, Ph. D, explains the psychology behind uncertainty and its influence on the risk-adverse, thrill-seekers, a...