Implications: Where the opportunities are for…
What does the rapid expansion of pet ownership mean for other industries? In this section, Ipsos experts break down where the opportunities are, from health and wellness to travel and hospitality.
Pet-human experiences
- Lines between human and pet products/services further blur with buddy packages and cross-pollination of baby-to-pet products
- Expand entertainment content/events for simultaneous pet-human enjoyment
- Design pet-centric residential and public spaces by partnering with local services
Health/wellness
- Expand genetic engineering and develop new treatments and preventive measures based on gene editing
- AI and data analysis tools grow to personalize pet food, toys and other products based on advanced pet health monitoring systems
- Expand hyper-personalized, functional diet subscriptions, like anti-inflammatory, food allergies, dairy-free or gluten-free based on lab work
Technology
- Standardize pet care into smart home systems
- Implement AI-driven personalization of pet products and services
- Pet technology mirrors that of humans, including wearables, smart appliances and/or devices
- Create immersive VR/AR experiences for pet interaction and care
- Broader pet edu-tainment channels and apps integrated with speaking buttons for pets to choose
Travel/hospitality
- Create pet-specific seating and amenities in various modes of transportation
- Develop advanced pet travel accessories for safety and comfort
- Transform hotels from pet-friendly to pet-inclusive with a dedicated pet concierge with activities for pets to fully participate
Services/insurance
- In-home health services for aging pets to support grooming, medications and mobility/stimulation
- Encourage adoption of insurance and liability products for pets
- Include pet care in health savings accounts (HSAs)
With contributions from Ipsos’ Kristy Click, Jola Burnett and Matt Palmer.
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