WELLNESS 2025

Trust is crucial for public health, but it’s eroding. What the Future Editor Matt Carmichael outlines key challenges and questions for business leaders and policymakers to effectively promote wellness and navigate the evolving health landscape.

From holistic wellness to medical tourism, innovation and affordability will drive change in tomorrow’s healthcare landscape, says Ipsos Strategy3’s Mercedes Bender.

Trust is the most critical issue in public health, says Dr. Shereef Elnahal, who formerly served as under secretary for health at the Department of Veterans Affairs. Here’s how public and private institutions can build it back.

Public health institutions can find common ground by understanding what the public wants from their research, says Ipsos Public Affairs’ Mallory Newall.

The $600 billion menopause market is booming. The Menopause Society’s Dr. Monica Christmas explores why businesses and policymakers can't afford to ignore this long-overlooked health transition affecting millions of women.

Ipsos' Abigail Jones explains how brands can understand the growing but unmet needs of menopausal women to build trust and develop better products.

Nutrition and food policy expert Marion Nestle breaks down how the food landscape has changed over the last two decades, and industry changes she thinks will chart a healthier future.

Ipsos' Kristy Click explains how AI can help researchers cut through conflicting signals and get a clear look at what’s really on Americans’ plates.

Johns Hopkins University is building a cross-disciplinary approach to eldercare, integrating AI and tech innovations. Dr. Peter Abadir explains the model and who will fund it as government cuts health research spending.