Tensions
Will AI innovation influence how we aspire to luxury as more personal or rare? How could AI help determining what’s authentic luxury or a cheap knock-off? We plot what could shift our future opinions.
Read the full What the Future: Shopping issueThe future is always in tension. We can measure those contradictions today with forced-choice questions.
We plotted two responses against each other in a classic 2x2 grid. If nothing changes, we’ll stay where we are. But this way, you can see how far opinion would have to shift to move us into a different quadrant in the future.
Q. For each of the following pairs of statements, please select the one that comes closest to your view, even if neither statement is exactly right. (% Total)
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