Shopping 2026


How will we shop in the future as technology evolves?

Shopping is evolving with technology. How can technology evolve in a way that lets humans still be human?

How will AI reshape brand power as shoppers rethink value?

Quince Head of Brand Strategy and Narrative Dakota Kate Isaacs explains what’s changing how people perceive quality and value.

Why will in-person shopping matter tomorrow?

Macerich Executive Vice President of Leasing Michael Guerin shares how digital natives are driving a mall comeback and what that means for in-store commerce.

Can retail media help brands survive shopper cutbacks?

How retail media can help brands transcend price when economic conditions influence what shoppers keep in their cart.

What will we give up when AI shops for us?

University of Virginia’s Luca Cian discusses why the future of AI commerce will depend on what consumers will delegate.

Tensions

Will AI innovation influence how we aspire to luxury as more personal or rare? How could AI help determining what’s authentic luxury or a cheap knock-off? We plot what could shift our future opinions.