CREATIVITY

Will AI empower artists, or lead us to a more derivative future? What’s certain is that it will change the ways people think, relate, and create, says What the Future editor Matt Carmichael.

A more globalized world with more immersive media would bring change to domestic life, the commercial sphere, and everything in between. Ipsos Strategy3’s Trevor Sudano explains.

Artificial intelligence can help make everyone more creative and make online experiences more equitable — if we steer it in the right direction. Meta’s Victoria Ekwenuke explains how brands, platforms, and creators can drive that change.

People are still at the heart of product design. But new AI tools can generate ideas and extend the impact of human creativity, says Ipsos’ Alyson Heffernan.

When used with intention, AI can facilitate entirely new modes of creative expression. But that means developers should be listening to what artists want from these tools, says artist and RISD professor Daniel Lefcourt.

Literature is at a crossroads — but it will remain a human endeavor, says Cheryl Lu-Lien Tan, the George R.R. Martin chair in storytelling at Northwestern University.

From MOMA to the Sphere, Refik Anadol’s AI-powered art installations have engaged and inspired millions. Here’s how he sees the future of creativity.

Stephanie Dinkins, an artist and professor at Stony Brook University, thinks AI is here to stay and that creators shouldn’t ignore the opportunities that AI presents.

Many brands are eager to publicly promote their use of AI — but certain consumer attitudes suggest a path for what benefits brands should focus on when it comes to TV, film and music, says Ipsos’ Jamie Stenziano.