How AI can see which nutrition trends are sticking in consumers' kitchens
From keto recipes and natural dyes to recommendations on fiber, protein and calories, Americans are barraged with complicated (and, often, contradictory) advice about their diets from medical professionals, health influencers and a range of sources in between.
This information overload presents a significant challenge for brands seeking to validate which messages Americans listen to and what foods they actually eat.
Now, AI-powered tools can verify food and beverage choices, package sizes, social contexts and more by analyzing pictures of meals uploaded by research respondents. These images capture what’s really on Americans’ plates, in full detail — and Ipsos Vision AI allows researchers to get that perspective at scale, without solely relying on what respondents can recall.
That more precise data can help companies glean clearer insights to then create product and communication strategies that support healthier habits and strengthen customer loyalty.
← Read previous | Read next → |