Consumer behavior in the time of COVID-19

Most Americans report doing more holiday shopping digitally compared to previous years

The author(s)

  • Jason Brown President, chief client officer, Ipsos
  • Matt Carmichael Vice President, Editorial Strategy, North America
  • Mallory Newall Director, US, Public Affairs
  • Sara Machi Research Analyst, Public Affairs
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Ipsos has launched a weekly tracker survey about consumer attitudes on a wide range of coronavirus crisis-related topics including:

  • Product innovation and new product usage across categories
  • Media and entertainment
  • Habits and rituals
  • Alcohol consumption
  • Threat perception
  • Anticipation of the “new normal”
  • Proximity to the virus
  • Spending outlooks across categories

About the Study

Wave 1: These are some of the findings of an Ipsos poll conducted between April 10-13, 2020. For this survey, a sample of roughly 1,114 adults age 18+ from the continental U.S. Alaska and Hawaii was interviewed online in English.

Wave 2: These are some of the findings of the second wave of an Ipsos poll conducted between April 14-17, 2020. For this survey, a sample of roughly 1,111 adults age 18+ from the continental U.S. Alaska and Hawaii was interviewed online in English.

Wave 3: These are some of the findings of the third wave of an Ipsos poll conducted between April 27-28, 2020. For this survey, a sample of roughly 1,112 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 4: These are some of the findings of the fourth wave of an Ipsos poll conducted between May 4-5, 2020. For this survey, a sample of roughly 1,114 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 5: These are some of the findings of the fifth wave of an Ipsos poll conducted between May 14-15, 2020. For this survey, a sample of roughly 1,114 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 6: These are some of the findings of the sixth wave of an Ipsos poll conducted between May 28-29, 2020. For this survey, a sample of roughly 1,113 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 7: These are some of the findings of the seventh wave of an Ipsos poll conducted between June 8-9, 2020. For this survey, a sample of roughly 1,113 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 8: These are some of the findings of the eighth wave of an Ipsos poll conducted between June 23-24, 2020. For this survey, a sample of roughly 1,113 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 9: These are some of the findings of the ninth wave of an Ipsos poll conducted between July 21-22, 2020. For this survey, a sample of roughly 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 10: These are some of the findings of the tenth wave of an Ipsos poll conducted between August 4-5, 2020. For this survey, a sample of roughly 1,111 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 11: These are some of the findings of the eleventh wave of an Ipsos poll conducted between August 18-19, 2020. For this survey, a sample of roughly 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 12: These are some of the findings of the twelfth wave of an Ipsos poll conducted between September 1-2, 2020. For this survey, a sample of roughly 1,113 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 13: These are some of the findings of the thirteenth wave of an Ipsos poll conducted between September 15-16, 2020. For this survey, a sample of roughly 1,113 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 14: These are some of the findings of the fourteenth wave of an Ipsos poll conducted between September 29-30, 2020. For this survey, a sample of roughly 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 15:These are some of the findings of the fifteenth wave of an Ipsos poll conducted between October 13-14, 2020. For this survey, a sample of 1,114 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 16:These are some of the findings of the sixteenth wave of an Ipsos poll conducted between October 27-28, 2020. For this survey, a sample of 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 17:These are some of the findings of the seventeenth wave of an Ipsos poll conducted between November 10-12, 2020. For this survey, a sample of 1,113 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 18:These are some of the findings of the seventeenth wave of an Ipsos poll conducted between November 24-25, 2020. For this survey, a sample of 1,114 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

The sample for this study was randomly drawn from Ipsos’ online panel (see link below for more info on “Access Panels and Recruitment”), partner online panel sources, and “river” sampling (see link below for more info on the Ipsos “Ampario Overview” sample method) and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing a sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2016 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on gender, age, race/ethnicity, region, and education.

Statistical margins of error are not applicable to online non-probability polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. For these polls, the credibility interval ranges from plus or minus 3.3 to 3.4 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1,111-1,115, DEFF=1.5, adjusted Confidence Interval=+/-4.8 or 4.9 percentage points, depending on sample size).

For more information on this news release, please contact:

Chris Jackson
Senior Vice President, US
Public Affairs
+1 202 420-2025
chris.jackson@ipsos.com

Mallory Newall
Director, US
Public Affairs
+1 202 420-2014
mallory.newall@ipsos.com

About Ipsos

Ipsos is the world’s third largest market research company, present in 90 markets and employing more than 18,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions.

Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).

ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP

www.ipsos.com

 

The author(s)

  • Jason Brown President, chief client officer, Ipsos
  • Matt Carmichael Vice President, Editorial Strategy, North America
  • Mallory Newall Director, US, Public Affairs
  • Sara Machi Research Analyst, Public Affairs

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