How experimental art is reaching young audiences in new ways
From the Renaissance to cubism, shifts in technology and society have always shaped artistic expression. Recent polling from Ipsos finds that young audiences are engaging with experimental art in-person and online — a development that could influence future patrons and audiences.
One in five Americans watched or participated in media arts (that is, art that incorporates technology, film and video, animation, and/or robotics) in the past year. It’s still a niche — nowhere near as popular as, say, a trip to the zoo, or even a conventional museum — but has gained ground with younger audiences, who were nearly as likely to make those visits online (26%) as IRL (31%).
That matters for curators and dealers, but it also offers a window into Gen Z’s shifting entertainment preferences. Online media won’t replace galleries any time soon, if ever. There will always be a crowd for the Mona Lisa. But in the arts, as in other fields, young Americans are increasingly adding screen time to their leisure time.
← Read previous | Read next → |