Washington, DC – When it comes to receiving or giving a gift, roughly six in ten (58%) Americans say that a personalized, hand-written note helps to make the gift stand out, according to a recent online survey conducted by Ipsos on behalf of Cramer- Krasselt. Just under half of those surveyed also believe that the quality of the presentation (45%) and the quality of gift wrapping (44%) is also a major factor in helping make a gift special, while two in five (38%) say the same about the ribbon used. The use of a gift tag (25%) and the quality of the box (23%) are seen as making gifts stand out by roughly a quarter of all respondents, and 20% feel that the use of a gift topper can help make a gift stand out whether giving or receiving something special.
Washington, DC- Hillary Clinton holds a small electoral college advantage going into tonight’s big fight, er, debate. However, her lead in several key states is slim and a rough performance tonight could open several paths to 270 for Donald Trump as many states remain tossups.
The eleventh edition of the Edenred-Ipsos barometer, conducted in 15 countries (including in the U.S.) among 14,400 employees, of whom 3,500 are under 30, shows that the behavior and expectations of younger employees have stayed fairly constant, contrary to popular belief.
Brands exist in a constantly changing world and, at the same time, human behavior is undergoing a revolution — which makes it challenging to manage a brand.
Washington, DC- The Ipsos Poll conducted for The Hill & Washington Diplomat was released today. This reports explores responses from roughly 30 international ambassadors.
Today's marketplace is crowded with competitors, where brands require a clear understanding of their value propositions and aspirations to succeed. But how does an organization translate the pillars of their brand into tangible customer experiences?
