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Market Strategy & Understanding
Market Strategy & Understanding
Консултантски услуги (Strategy3)
Разглеждане на сложни бизнес въпроси чрез комбинация от изследвания и консултации, за да се определи най-добрата...
Consumers & Brands
  • management consulting
  • growth strategy
Market Strategy & Understanding
Позициониране и растеж на марката
Оптимизирайте позиционирането на марката, портфолиото и възможностите си за растеж.
Consumers & Brands
  • brand perceptions
  • brand positioning
  • Censydiam
Market Strategy & Understanding
Проучване на купувачите
Увеличете продажбите в нашия забързан многоканален свят.
Consumers & Brands
  • Omnichannel
  • pathway to purchase
  • Path to Purchase (Път към покупката)
Market Strategy & Understanding
Разбиране за пазара
Разберете накъде се насочва вашият пазар и определете най-добрите си възможности за растеж.
Consumers & Brands
  • market understanding
  • Market Landscape & Sizing
  • Segmentation
Omnibus
Omnibus
Omnibus
The leading shared survey vehicle when representivity, speed and cost efficiency are critical.
Capabilities
  • representative sample
  • omnibus
Innovation
Innovation
Product Testing
To achieve product superiority through innovation or renovation.
Consumers & Brands
  • Сегментиране
  • Segmentation
  • product testing
  • Тестване на продукти
Innovation
Packaging Research
To evaluate, optimise and forecast the potential of packaging.
Consumers & Brands
  • packaging
  • test package
Innovation
Innovation and Forecasting
To evaluate, screen and forecast your innovations and optimise their appeal.
Consumers & Brands
  • forecasting
  • volume estimation
Creative Excellence
Creative Excellence
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Consumers & Brands
  • brand metrics
  • creative assessment
  • short and long-term brand impact
  • copy test
Creative Excellence
Creative In-Market
Monitor, evaluate and optimise your campaign live or post airing.
Consumers & Brands
  • marketing advertising
  • post test
  • campaign track
  • advertising research
Creative Excellence
Creative Development
Build the campaign strategy.
Consumers & Brands
  • creative potential
  • creative development
Brand Health Tracking
Brand Health Tracking
Проследяване на активацията на марката
Използвайте правилните метрики, за да управлявате всички аспекти от активация на вашата марка.
Consumers & Brands
  • Tracking (Проследяващи изследвания)
  • brand metrics
Brand Health Tracking
Измерване на стойността на марката (Brand Equity Measurement)
Разберете какво ръководи успеха на вашата марка и планирайте стратегията си за активиране.
Consumers & Brands
  • Brand Equity (Стойност на марката)
Ipsos MMA
Ipsos MMA
Commercial Effectiveness / Holistic Marketing Mix Modelling
Improving marketing performance by providing granular insights and activation guidance.
Consumers & Brands
  • marketing mix analysis
  • market mix analytics
Ipsos MMA
Multi-Touch Attribution (MTA)
Multi-Touch Attribution models enable marketing planners to improve the effectiveness of their addressable digital channels.
Consumers & Brands
  • mta marketing
  • multi touch attribution
Retail & Consumer Intelligence
Retail & Consumer Intelligence
Consumer Panel
Gain a comprehensive view of consumer behaviour.
Consumers & Brands
  • consumer panel
Retail & Consumer Intelligence
Retail Capabilities
Providing actionable insights and understanding of retail realities.
Consumers & Brands
  • Retail Audit
  • Retail Execution
  • census
Retail Performance
Retail Performance
People Counting
Use your data to drive conversions and measure, manage and improve footfall.
Consumers & Brands
  • people counter
  • Footfall Counters
  • Measure the impact of brand awareness
Retail Performance
Queue Management System
How to improve the in-store customer experience and quick service restaurants (QSRs) with efficient queuing systems.
Consumers & Brands
  • queue management
  • queue management system
  • Performance optimisation
  • queue management software
  • work queue management
Retail Performance
Analytics and Reports
Understand the retail environment and make informed business decisions to drive store performance.
Consumers & Brands
  • retail analytics
  • predictive analytics
  • shopper experience
  • analytics
  • store performance
Retail Performance
Behaviour Insights
Understanding the route to customer engagement.
Consumers & Brands
  • customer experience
  • customer engagement
  • customer experience management
  • behavioural insights
  • customer behaviour
Retail Performance
Customer Insights
Increase sales revenue with behavioural knowledge of your customers.
Consumers & Brands
  • Customer Insights
  • customer segmentation
  • e commerce
  • customer relationship management
Public Affairs
Public Affairs
Public Policy Improvement
Understanding the perceptions of citizens, public service users and other stakeholders.
Citizens
  • Public Policy
Public Affairs
International Social Research
Understanding citizens and societies around the world.
Citizens
  • international market research
  • international social research
  • social research
Public Affairs
Political and Public Opinion Polling
Understanding and informing public opinion and politics.
Citizens
  • politics
  • polling data
  • public opinion
Public Affairs
Global Advisor
Talking to citizens around the world every month.
Citizens
  • advisory services
Public Affairs
Trend and Syndicated Studies
Local understanding; global context.
Citizens
  • syndication
  • global trends
Corporate Reputation
Corporate Reputation
Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders.
Citizens
  • reputation management
  • sustainability
  • crisis management
  • crisis management plan
  • reputation management services
Healthcare
Healthcare
Healthcare Commercial Insights
We help clients define and shape medical and commercial strategies to prioritise assets and endpoints, prepare for shifts in standards of care and anticipate competitor impact.
Doctors & Patients
  • Commercial insights
  • commercial strategies
Healthcare
Healthcare Evidence, Value and Access
Ipsos’ Evidence, Value & Access offer comprises proprietary syndicated real-world evidence (RWE) data assets, consultants and specialists in health economics and outcomes research (HEOR) and market access...
Doctors & Patients
  • market access
  • real world evidence
  • market access pharma
Healthcare
Healthcare Commercial Strategy & Advisory Services
We deliver fact-based strategies that inform critical decisions across the clinical, medical and commercial lifecycle.
Doctors & Patients
  • pharmaceutical market research
  • pharmaceutical commercials
  • pharmaceutical marketing
Ipsos UU - Qualitative
Ipsos UU - Qualitative
Онлайн общности (Communities)
Изследователска среда за проучвания, базирани на качествени и количествени методологии.
Capabilities
  • Communities
  • live chat
  • real-time
  • webcam interviews
  • qualitative research
Ipsos UU - Qualitative
Етнографски изследвания (Ethnography Center of Excellence – Immersion)
Нефилтрираната реалност на хората и тяхната култура, предадена като синтезиран и аналитичен краен продукт.
Capabilities
  • ethnographic research
  • ethnographic research
  • immersion
  • observation
  • qualitative research
Ipsos UU - Qualitative
Отворени обмени (Open Exchanges)
Проучване на дадена тема, категория, марка. Разработване на концепции и комуникации.
Capabilities
  • focus group
  • in depth
  • open exchange
Ipsos UU - Qualitative
Уъркшопи (Workshops)
Как да направим инсайтите по-въздействащи за растежа на бизнеса като организираме уъркшопи с различни екипи на...
Capabilities
  • ideation
  • design thinking
  • workshop
  • action plan
Ipsos UU - Qualitative
Лаборатории (Labs)
Как да изградим стратегия за кампания.
Capabilities
  • advertising research
  • creative optimisation
Ipsos UU - Qualitative
Curation
Превръщането на множество източници на данни в убедителни, изпълними, контекстуални инсайти.
Capabilities
  • Curation
  • Storytelling
  • contextualization
Social Intelligence Analytics
Social Intelligence Analytics
Social Listening Tools by Synthesio
Market-leading social media intelligence suite.
Capabilities
  • social media
  • social media marketing
  • Social Media Research
Social Intelligence Analytics
Social Media Mining & Data Science
Making sense of unstructured data with cutting-edge, Artificial Intelligence-powered algorithms.
Capabilities
  • social intelligence
  • Social Media Research
Social Intelligence Analytics
Social Media Research & Insight Services
Delivering actionable insights from social intelligence and other unstructured data sources.
Capabilities
  • qualitative research
  • customer experience
  • social intelligence
  • Social Media Research
Observer
Observer
Data & Delivery
Intelligent surveys with fast access to consumers and citizens. Any survey, any mode. From simple to more sophisticated projects including large programs.
Consumers & Brands
  • dashboard
  • data collection
  • data collection form
  • data collection methods
Observer
Count
Traffic measurement to assist retail and transport optimisation.
Consumers & Brands
  • count
  • people counter
  • traffic counter
Observer
Custom Panel
Online proprietary panels that closely mirror your target population and offer flexible research options, time and cost-efficiencies.
Consumers & Brands
  • customer
  • panel
Observer
Sample Access
Online ‘sample only’ service giving you direct access to Ipsos’ highly engaged respondent sources.
Consumers & Brands
  • online panel
  • online sampler
  • sampling tools
  • sample only
Digital Platform
Digital Platform
Digital Platform
World-class market research in the blink of an eye
Capabilities
  • digital platforms
User Experience
User Experience
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
Consumers & Brands
  • user experience
  • user experience research
Audience Measurement
Audience Measurement
Measurement of TV/Video Viewing
Maximising and monetising the TV/video viewing audience.
Customers & Employees
  • Измерване на аудиторията
  • Телевизия
Audience Measurement
Measurement of Radio/Audio Listening
Understanding the radio/audio listening audience.
Customers & Employees
  • Измерване на аудиторията
  • Радио
Audience Measurement
Measurement of Readership
Understanding reader behaviour across publisher media.
Customers & Employees
  • Измерване на аудиторията
  • Вестник
Audience Measurement
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Customers & Employees
  • Измерване на аудиторията
  • Cross Media
Audience Measurement
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Customers & Employees
  • Измерване на аудиторията
  • Outdoor (външна)
Audience Measurement
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Customers & Employees
  • Измерване на аудиторията
  • Реклама
Audience Measurement
Digital Audience Measurement
Understanding audiences of online/digital media.
Customers & Employees
  • Измерване на аудиторията
  • Дигитален
Audience Measurement
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Customers & Employees
  • Измерване на аудиторията
  • Наука
Audience Measurement
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Customers & Employees
  • Измерване на аудиторията
  • syndication
Media Development
Media Development
Media Development
Uncovering how and why content and platform choices are made, to support media companies in reaching, engaging and monetising audiences.
Customers & Employees
  • audience value
  • media development
  • media strategy
Customer Experience
Customer Experience
Customer Experience
Delivering a Return on Customer Experience Investment (ROCXI).
Customers & Employees
  • customer experience
  • CX measurement
  • customer experience management
  • user experience
Customer Experience
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Customers & Employees
  • voice of customer
  • VoC
  • customer experience
  • real time feedback
  • B2B CX
Customer Experience
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience (CX) delivers on their Brand Promise.
Customers & Employees
  • CX
  • customer experience
  • CX measurement
  • Employee Experience
  • voice of customer
Customer Experience
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Customers & Employees
  • CX
  • customer experience
Mystery Shopping
Mystery Shopping
Mystery Shopping
Measuring the delivery of Brand Promises – across every market, customer touchpoint and channel.
Customers & Employees
  • shopper experience
  • Тайно пазаруване
Clinics and Mobility Labs
Clinics and Mobility Labs
Early Stage
How to make future vehicle and mobility concepts successful.
Customers & Employees
  • product planning
Clinics and Mobility Labs
Pre-Launch Clinics
How to change future vehicle concepts and communication to (better) meet consumer needs.
Customers & Employees
  • Car Clinic
  • driving test
Clinics and Mobility Labs
User Experience (UX) Tests
How to improve driving and in-car user experience.
Customers & Employees
  • user experience
  • in-car experience
Clinics and Mobility Labs
Post-Launch Clinics
How to improve vehicles after launch and to optimise the next generation of models. What drives new vehicle acceptance and rejection?
Customers & Employees
  • quality assurance
  • Post-Launch Clinics
Clinics and Mobility Labs
Analytics
How to predict mobility usage and vehicle sales.
Customers & Employees
  • Mobility analytics
  • analytics
Clinics and Mobility Labs
Qualitative Clinics for Mobility insights
Offering you unlimited consumer understanding on future mobility.
Customers & Employees
  • qualitative clinics
Quality Measurement
Quality Measurement
Monitoring Quality
Empowering auto industry decisions through credible, meaningful and easily accessible customer based information.
Customers & Employees
  • measuring quality
  • data quality monitoring
Quality Measurement
Benchmarking Quality, Product, and Buyer Experience
Measuring up to customers’ expectations and vehicle ownership position.
Customers & Employees
  • quality assurance
  • collecting feedback
  • customer feedback
Employee Relationship Management
Employee Relationship Management
Employee Relationship Management
Providing research and consultancy services for employee engagement, leadership and change management.
Customers & Employees
  • multi-purpose platform
  • employee engagement
  • leadership
  • change management
Global Science Organisation
Global Science Organisation
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Capabilities
  • data science solutions
  • Artificial Intelligence
  • behavioural insights
Total Operations
Total Operations
Total Operations
Total Operations is Ipsos’ Respondent Access and Data Collection Centre of Excellence.
Capabilities
  • data collection